Basics for Beginners: Getting Started with Social Media Tools
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So you’ve heard about Facebook, Twitter, and other online social networking sites. You know your organization should use social media, but you’re not sure where to start. If this sounds familiar, you won’t want to miss TechSoup’s free online event and webinar. Join hosts, John Haydon, social media coach for nonprofits, and blogger and Internet marketing consultant, Chris Garrett, as they demonstrate how to get started with social media and the value this can bring your organization. They’ll explain the best first steps for getting started and help beginners understand how these emerging technologies can help libraries and nonprofits conduct outreach, raise funds, create community, and share ideas. Following the webinar, TechSoup will host a free, day-long online event, where you can post additional questions to the expert event hosts in the TechSoup Community forums: http://www.techsoup.org/go/web2basics. The forums event is asynchronous (not live) and no registration is required, so just show up and post!
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Basics for Beginners: Getting Started with Social Media Tools
- 1. talks! Beginner’s Guide to Social Media Audio is only available by calling this number: Sponsored by Conference Call: 866-740-1260 Access Code: 6339392 1
- 2. Using ReadyTalk • Chat & raise hand • Mute = *6, Unmute = *7 • If you lose your internet connection, reconnect using the link emailed to you. • If you lose your phone connection, re-dial the phone number and re-join. • ReadyTalk support: 800-843-9166 Beginner’s Guide to Social Media Conference Call: 866-740-1260 Access Code: 6339392 2
- 3. Continue the conversation • Twitter hashtag: #ts-basics • Following the webinar, TechSoup will host a free, day-long online event, where you can post additional questions in the TechSoup Community forums: www.techsoup.org/go/ web2basics Beginner’s Guide to Social Media Conference Call: 866-740-1260 Access Code: 6339392 3
- 4. You are being recorded… • This seminar will be available on the TechSoup website along with past webinar presentations: – www.techsoup.org/go/webinars • You will receive a link to this presentation, material and links. Beginner’s Guide to Social Media Conference Call: 866-740-1260 Access Code: 6339392 4
- 5. talks! Beginner’s Guide to Social Media Facilitator: Kami Griffiths, TechSoup Sponsored by Presenters: John Haydon, Chris Garrett 5
- 6. Today’s Speakers Kami Griffiths John Haydon Chris Garrett TechSoup corporatedollar.org chrisg.com Volunteer: Chris Peters, TechSoup Beginner’s Guide to Social Media Conference Call: 866-740-1260 Access Code: 6339392 6
- 7. Agenda • Introductions • Presentation: John & Chris • Audience Q&A • About the Community Forums Event • About TechSoup Beginner’s Guide to Social Media Conference Call: 866-740-1260 Access Code: 6339392 7
- 8. What is Social Media? • Web 2.0 is not a Version • Many to Many • User generates content • Conversations NonProfitWorkshop.com Beginner’s Guide to Social Media Conference Call: 866-740-1260 Access Code: 6339392 8
- 9. Benefits of Social Media? NonProfitWorkshop.com Beginner’s Guide to Social Media Conference Call: 866-740-1260 Access Code: 6339392 9
- 10. Social media are the tools that empower your fans! NonProfitWorkshop.com Beginner’s Guide to Social Media Conference Call: 866-740-1260 Access Code: 6339392 10
- 11. What is the best way to get started with social media? NonProfitWorkshop.com Beginner’s Guide to Social Media Conference Call: 866-740-1260 Access Code: 6339392 11
- 12. Remarkable content is key • Traditional marketing “push” is dead. • You no longer have “control”. • Raving fans will even create their own blogs, Facebook Groups and campaigns without any direction from you. • Content now trumps big budgets • Hint: People care way more about the cause or issue than your non-profit. NonProfitWorkshop.com Beginner’s Guide to Social Media Conference Call: 866-740-1260 Access Code: 6339392 12
- 13. Remarkable Rocket! • What would it look like if your non-profit was so amazing that people couldn’t stop talking about you? • What would the community be saying? • How would it look if you did the opposite of what everyone else was doing? • What are the edges? NonProfitWorkshop.com Beginner’s Guide to Social Media Conference Call: 866-740-1260 Access Code: 6339392 13
- 14. What sites should we start with? NonProfitWorkshop.com Beginner’s Guide to Social Media Conference Call: 866-740-1260 Access Code: 6339392 14
- 15. How much time should we spend? NonProfitWorkshop.com Beginner’s Guide to Social Media Conference Call: 866-740-1260 Access Code: 6339392 15
- 16. Attract, Retain, Recruit SEO Social Links PR Email RSS BLOG Twitter Referral Forwards Re-tweets NonProfitWorkshop.com 16
- 17. Social Media Journey • Take your audience on a journey Advocate “Converted” Subscriber Return Visitor Visitor NonProfitWorkshop.com 17
- 18. Content & Writing What What you readers know want Blog This NonProfitWorkshop.com 18
- 19. Hub Model Your Email List NonProfitWorkshop.com 19
- 20. Social Media “Post-it” note • Seek to give before seeking to get • Listen before talking • Trust your staff with social media • Trust your fans and your “enemies” • Trust yourself • Learn by doing • Stupid questions rule! NonProfitWorkshop.com Beginner’s Guide to Social Media Conference Call: 866-740-1260 Access Code: 6339392 20
- 21. More Resources • wearemedia.org • hildygottlieb.com • nonprofitworkshop.com • socialactions.com NonProfitWorkshop.com Beginner’s Guide to Social Media Conference Call: 866-740-1260 Access Code: 6339392 21
- 22. talks! Questions? Submit your questions using the chat box. 22
- 23. Continue the Discussion… • Following the webinar, TechSoup will host a free, day-long online event that is asynchronous (not live) and no registration is required. You can post additional questions in the TechSoup Community forums: www.techsoup.org/go/web2basics Beginner’s Guide to Social Media Conference Call: 866-740-1260 Access Code: 6339392 23
- 24. Get the Most Out of TechSoup • At TechSoup, you’ll find a range of technology services to help your nonprofit: – Read helpful articles in our Learning Center – Request donated software, hardware, and online services – Join our community forums to learn from your colleagues – Browse upcoming events and conferences Beginner’s Guide to Social Media Conference Call: 866-740-1260 Access Code: 6339392 24
- 25. Thank you to our Webinar Sponsor! Beginner’s Guide to Social Media Conference Call: 866-740-1260 Access Code: 6339392 25
- 26. talks! Thank you! For more information contact: Kami Griffiths kami@techsoup.org 415-633-9392 www.techsoup.org 26