The Three Essential Pillars of Your Content Strategy
The Shelf Life Of A Facebook Like [graphic]
1. Joe clicks on the link to "The Shelf Life Of A Facebook Seven of Joe's friends share it
Like". He reads it and decides to share the post on his wall Eighteen of Joe's friends read on Facebook.
with a note to his 187 friends about why he likes the "The Shelf Life Of A Facebook
article. Like".
One friend adds it to Digg
Regina likes this. She has 237 Facebook
friends that she knows from various Jenny clicks on the link to "The Shelf Life Of A One friend shares it on
employers, schools and relationships. Regina's wall instantly shows that Regina Facebook Like". She reads it and shares it as a private LinkedIn as well.
She uses Facebook as a primary tool to recommends "The Shelf Life Of A message to three specific friends who she knows will All of Jenny's friends read "The
Facebook Like". love this article. Shelf Life Of A Facebook Like".
keep in touch with friends.
One friend shares it on his wall.
Donald clicks on the link to "The Shelf Life Ten of Donald's friends retweet it.
Of A Facebook Like". He retweets it on Forty of Donald's friends click
Twitter, where he has lot's of engaged on the link to "The Shelf Life
followers. Of A Facebook Like"
Seven of Donald's friends share "The Shelf
Life Of A Facebook Like" on their Facebook
Pages to their ~ 3,000 collective friends.
Trisha clicks on the link to "The Shelf Life Of Her friends are sick of getting Trisha's Any potential sharing of
A Facebook Like". She reads it and sends it emails. Only one person clicks on the link to "The Shelf Life Of A
via email to 15 friends. "The Shelf Life Of A Facebook Like". Facebook Like" dies.
37 of Roger's friends share "The
Shelf Life Of A Facebook Like" on
Facebook.
21 of Roger's friends retweet
"The Shelf Life Of A Facebook
Like"
Because Roger spends hours a day on Digg, he's
2 of Roger's friends begin discussions on
Roger clicks on the link to "The Shelf Life Of collected a fairly large and loyal following. The post
Jane likes this. She has 27 Jane's wall instantly shows that Regina A Facebook Like". He notices that it's been
"The Shelf Life Of A Facebook Like" in
receives an additional 189 Diggs from Rogers Digg
friends on Facebook - She has recommends "The Shelf Life Of A LinkedIn groups
added to Digg - he decides to Digg it. buddies.
personally met all of them. Facebook Like".
3 of Roger's friends share "The Shelf
Life Of A Facebook Like" on
StumbleUpon.
1 of Roger's friends writes a blog about
Facebook. He's inspired and links back to
"The Shelf Life Of A Facebook Like" in a post.
Jane's Mom clicks on the link to "The Shelf Life Of
A Facebook Like". She prints a copy of it and Jane's Uncle Googles "The Shelf Life Of A Jane notices and
mails it to her brother who just started using Facebook Like" and shares it on his brand comments on what he
Facebook. new Facebook Page. shared.
27 people share Danny's post
Danny sees the "The Shelf Life Of A Facebook on their Facebook walls.
Like", shares it on his wall. He also writes a
blog post about "The Shelf Life Of A Facebook
Like". He has implemented Facebook Social
plugins on his site. 21 people retweet Danny's post.
47 people share "The Shelf Life Of A
Facebook Like" on various social
networks.
The Shelf Life Of A Facebook Like
11 people retweet "The Shelf
Life Of A Facebook Like".
Hildy comments on "The Shelf Life Of 6 people share "The Shelf Life Of A
John's wall instantly shows that Regina A Facebook Like" and retweets it to Facebook Like" on their Facebook
John likes this. He has over 1500 recommends "The Shelf Life Of A her 3,200 followers on Twitter. walls.
friends. He is a Facebook ho. Facebook Like".
12 people subscribe by RSS to the blog
that published "The Shelf Life Of A
Facebook Like".
One person finds "The Shelf Life Of A 7 people who saw "The Shelf Life Of A
Facebook Like" by searching Delicious. They Facebook Like" mentioned on Digg (from
share it on Facebook. Roger) also Digg it.
Kate clicks on the link to "The Shelf Life Of A
Facebook Like". She bookmarks it on
51 of Beth's followers retweet
Delicious.
"The Shelf Life Of A Facebook
Like".
Beth Kanter finds "The Shelf Life Of A
Facebook Like" on Delicous and retweets it
to her 345,000 followers.
37 of Beth's followers share "The
Shelf Life Of A Facebook Like" on
Facebook.