Job seekers need to stand out in the crowd of applicants. They need a distinctive and memorable personal brand that conveys their distinct value and compels prospective employers to learn more. Today's social media tools enable job seekers to propel their personal brand, convey deep and meaningful value and connect with employers on a personal level.

1. Building Your Social Media Personal Brand

2. Percentage of recruiters who
screen candidates through social
media

3. Biggest reasons to use Social Media

4. 1. Networking

5. 2. Differentiation

6. 3. Display Your Passion

7. The Google Era
(you are your search results)

8. You were your resume

9. Now you are your content

10. The Icarus Paradox
You are a blank slate
the middle ground isn’t safe anymore

11. Personal Branding Essentials
Visual consistency
Personal branding statement
Distinctive bio
Online content
Engagement

12. You are a blank slate

13. Create a personal content hub

14. Your goal: search engine rank

15. Power of video
#2 Search Engine

16. Create your visual identity

17. Photo
(clean, professional headshot)

18. Why torso shots don’t work

19. Why torso shots don’t work
} 40 pixels

20. Craft your personal brand

21. Your Personal
Headline
(descriptive and distinctive)

22. Personal Positioning
Statement
Concise
Distinctive
Personal

23. Positioning Statement
I manage people and projects in
organizations, assisting teams of
technologists to form and leading them
in achieving the organization’s
business goals.
Becomes...

24. Positioning Statement
I fix IT teams.

25. Write for clarity and distinctiveness
I build relationships with the people you want
to do business with.
I help small businesses stand out and become
indispensable to their clients.
I provide job seekers with the tools and
confidence they need to land their dream job.

26. Tell your story
(make your bio sing)

27. Setup an online listening post
Google Alert
Hootsuite
Mention.net

28. Say something

29. Content ideas:
Alltop
Listening post
Trending topics

30. Engage

31. Questions?
John Heaney
john@orange-envelopes.com
@johnheaney