3. It works pretty well for big enterprise
Big Expensive
Report from
Gartner
Research
industry
$2,500
4. But over 2 million SMBs can’t afford it
Big Expensive
Report
Research industry
5. Buying models are changing
LEGACY
NEW MODEL
Chief Marketing Officer
CIO
Project Managers
VP of Marketing
Mobile Design Lead
Help + Support Manager
Product Marketing
VP of Human Resources
Etc.
6. And so are business models
| Intel
$2500 +/-
$99 +/-
7. Analysts are too …
Business, marketing,
and IT consultants
who have
helped multiple
companies
Business analysts,
managers, experts, and
implementers
with hands-on
experience
Professional analysts
who want to
go independent
8. And so is the expertise …
LEGACY
NEW MODEL
Professorial / Academic
In the Trenches
Technospeak / Consultantese
Straight Talk
Abstract Ideas
Tangible Advice
Lecturers
Practitioners
9. VB Intel is the platform
that will transform research, empower
independent experts, and provide
affordable intelligence to millions of
small, medium, and growing businesses
11. The VB Intel advantage: VB News
• 7-7.5M uniques a month and growing
• Significant exposure:
• Guest posts
• Announcements
• Featured reports
• Original research
opportunities
• “Related research”
links for each
story
• Plus: VB Events
• 6-10 top-notch
conferences each
year
12. We’re starting in marketing technology:
specifically, marketing automation
13. It’s an internet-speed crowdsourced platform
Research publishing platform for
1000s of experts
Ratings, reviews,
surveys, updates
Publicity to 7M+
uniques/month (and
growing)
Publishing
VB quality bar/
validation
15. We want the best and the brightest … like you
Dan Freeman
President, Marketing Growth
Strategies
Aaron Ross.
Predictable Revenue
David Raab
Principal, Raab Associates
Scott Brinker
CTO, Ion Interactive
Thought leader: chiefmartec.com
Chris Goward
CEO, WiderFunnel
Chris Taylor,
Director of Marketing, Tibco
360° reports – a series of linked reports that can be purchased separately or bundled, and include:Overview: why & what - A high-level industry or sector overviewComparison: who & ranking - An in-depth comparison of solutions in that spacePurchasing and implementing: how - Hands-on been-there-done-that implementation reports from experts for all the key solutions in that spaceWhy do people participate, and contribute their reports?Reputation/brandSharing knowledgeRevenue share
360° reports – a series of linked reports that can be purchased separately or bundled, and include:Overview: why & what - A high-level industry or sector overviewComparison: who & ranking - An in-depth comparison of solutions in that spacePurchasing and implementing: how - Hands-on been-there-done-that implementation reports from experts for all the key solutions in that spaceWhy do people participate, and contribute their reports?Reputation/brandSharing knowledgeRevenue share
http://saas.kampyle.com/2012/12/31/moving-a-traditional-software-on-demand-company-to-the-saas-business-model/Crowdsourced:Just like mobileapp stores did for software development, we are going to vastly expand the number of people who can deliver and profit from research.Right now: research is big, slow, expensive. We want it to be bite-sized, fast, and cheap … and we’re building a platform which will make that happenMarketplace:A social space where many contribute, where more rate and review, and where even more simply buy and consume, but all can meet and discuss (in real-time and asynchronously) what they’re working on and struggling with in terms of new technology for business.360° insight:All the data you need to make a buying decision, including: - Market overview - Solutions comparison (buyer’s guide) - In-depth hands-on reports on buying, implementing, and using each individual solutionA business unit manager will be able to come, search for reports by medium-sized businesses in the food and drink distribution space who wanted to implement Salesforce.com, and get a specific report by someone in that industry at that size who did exactly that.
What is SEM -
http://saas.kampyle.com/2012/12/31/moving-a-traditional-software-on-demand-company-to-the-saas-business-model/Crowdsourced:Just like mobileapp stores did for software development, we are going to vastly expand the number of people who can deliver and profit from research.Right now: research is big, slow, expensive. We want it to be bite-sized, fast, and cheap … and we’re building a platform which will make that happenMarketplace:A social space where many contribute, where more rate and review, and where even more simply buy and consume, but all can meet and discuss (in real-time and asynchronously) what they’re working on and struggling with in terms of new technology for business.360° insight:All the data you need to make a buying decision, including: - Market overview - Solutions comparison (buyer’s guide) - In-depth hands-on reports on buying, implementing, and using each individual solutionA business unit manager will be able to come, search for reports by medium-sized businesses in the food and drink distribution space who wanted to implement Salesforce.com, and get a specific report by someone in that industry at that size who did exactly that.
This is a breakthrough, scalable, paradigm-changing business model that we can grow at internet speedWe work with micro-expertsto generate hundreds and ultimately thousands of reports via a very simple, defined process via a web-based report template which guidesthrough the processIncludes publishing in a social marketplace where subscribers, purchasers, and authors can rate and review reports. The marketplace acts much like an app store, featuring new reports, highlighting top sellers, showcasing curated collections of related reports on connected topics, featuring our top analysts, and inviting others to join as authors on topics that they’re experts in as wellThe product is the platform
http://saas.kampyle.com/2012/12/31/moving-a-traditional-software-on-demand-company-to-the-saas-business-model/Crowdsourced:Just like mobileapp stores did for software development, we are going to vastly expand the number of people who can deliver and profit from research.Right now: research is big, slow, expensive. We want it to be bite-sized, fast, and cheap … and we’re building a platform which will make that happenMarketplace:A social space where many contribute, where more rate and review, and where even more simply buy and consume, but all can meet and discuss (in real-time and asynchronously) what they’re working on and struggling with in terms of new technology for business.360° insight:All the data you need to make a buying decision, including: - Market overview - Solutions comparison (buyer’s guide) - In-depth hands-on reports on buying, implementing, and using each individual solutionA business unit manager will be able to come, search for reports by medium-sized businesses in the food and drink distribution space who wanted to implement Salesforce.com, and get a specific report by someone in that industry at that size who did exactly that.
