In the urban landscape stories of great experiences travel fast and might serve to make you concept a reality. I discuss experience prototyping as a method of testing concepts at varying fidelities while in parallel telling a compelling story.

1. CREATIVE STRATEGIES FOR PEOPLE AND TECHNOLOGY
EXPERIENCE
STORIES
PROTOTYPING, STORYTELLING, GETTING NOTICED
AND BELIEVED!
John Lynch
j.lynch@ciid.dk
@johnlync
18th June 2013

2. CREATIVE STRATEGIES FOR PEOPLE AND TECHNOLOGYCREATIVE STRATEGIES FOR PEOPLE AND TECHNOLOGY
THE PROCESS SLIDE
ConceptsPeople
Research Scenarios Prototypes

3. CREATIVE STRATEGIES FOR PEOPLE AND TECHNOLOGYCREATIVE STRATEGIES FOR PEOPLE AND TECHNOLOGY
DESIGN FICTION
Find video: https://vimeo.com/28907251

4. CREATIVE STRATEGIES FOR PEOPLE AND TECHNOLOGYCREATIVE STRATEGIES FOR PEOPLE AND TECHNOLOGY
EXPERIENCE PROTOTYPING
Video currently unavailable.

5. CREATIVE STRATEGIES FOR PEOPLE AND TECHNOLOGYCREATIVE STRATEGIES FOR PEOPLE AND TECHNOLOGY
Look & Feel
Behaviours & Experiences
EXPERIENCE PROTOTYPING

6. CREATIVE STRATEGIES FOR PEOPLE AND TECHNOLOGYCREATIVE STRATEGIES FOR PEOPLE AND TECHNOLOGY
WHAT ABOUT POLISH?

7. CREATIVE STRATEGIES FOR PEOPLE AND TECHNOLOGYCREATIVE STRATEGIES FOR PEOPLE AND TECHNOLOGY
no fidelity high fidelitylow fidelity
EXPERIENCE FIDELITY

8. CREATIVE STRATEGIES FOR PEOPLE AND TECHNOLOGYCREATIVE STRATEGIES FOR PEOPLE AND TECHNOLOGY
project time
EVOLVE VALIDATE
# of ideas
prototype drives concept concept drives prototypes
INSPIRE
PROTOTYPE FIDELITY AND INNOVATION

9. CREATIVE STRATEGIES FOR PEOPLE AND TECHNOLOGYCREATIVE STRATEGIES FOR PEOPLE AND TECHNOLOGY
EXAMPLE - CIID CONSULTING & PHILIPS

10. CREATIVE STRATEGIES FOR PEOPLE AND TECHNOLOGYCREATIVE STRATEGIES FOR PEOPLE AND TECHNOLOGY
EXAMPLE - CIID CONSULTING & PHILIPS

11. CREATIVE STRATEGIES FOR PEOPLE AND TECHNOLOGY
EXAMPLE - CIID CONSULTING & PHILIPS
Video currently unavailable.

12. CREATIVE STRATEGIES FOR PEOPLE AND TECHNOLOGYCREATIVE STRATEGIES FOR PEOPLE AND TECHNOLOGY
RECAP - EXPERIENCE STORIES
Just do it At least you’ll have started
Capture it These are your stories
Do it again It’ll only get better

13. CREATIVE STRATEGIES FOR PEOPLE AND TECHNOLOGYCREATIVE STRATEGIES FOR PEOPLE AND TECHNOLOGY
COPENHAGEN
INSTITUTE OF
INTERACTION
DESIGN
CREATIVE STRATEGIES FOR PEOPLE AND TECHNOLOGY

14. CREATIVE STRATEGIES FOR PEOPLE AND TECHNOLOGYCREATIVE STRATEGIES FOR PEOPLE AND TECHNOLOGY
CONSULTING
Private & Public Sector Companies
RESEARCH
Private & Public Research Institutions
EDUCATION
The Interaction Design Programme
Summer Schools
Continuous Learning
External Teaching
WHAT WE DO

15. CREATIVE STRATEGIES FOR PEOPLE AND TECHNOLOGY
TAK!
John Lynch
j.lynch@ciid.dk
@johnlync
18th June 2013
THANKS!