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TEAM FOUR
Men ReShade  The most masculine way to reduce grey!
Product Concept  |  Men ReShade  Assortment ,[object Object],[object Object],[object Object],[object Object],[object Object],Innovative  Applicator Bottle  (offered together with the Developer Concentrate) Developer  Concentrate, 250ml for 12 applications
Product Concept  |  Men ReShade  Before / After
[object Object],[object Object],[object Object],[object Object],Product Concept | Men ReShade  Application
HiBlondes Control
[object Object],[object Object],[object Object],Highlift Color Card
Topchic HiBlondes Control   ,[object Object],[object Object],[object Object]
[object Object],[object Object],Topchic HiBlondes Control Highlift Control Formula  for built-in security in every shade: Perfectly adjusted pigment concentration for reliable results.
Selecting the Appropriate Topchic Lotion Topchic Lotion Levels of Lightening 9% (30 vol.) 2-3 levels 12% (40 vol.) 3-4 levels 9% (30 volume) 3-5 levels  11*,12*, NeutraLights * When adding  Blonding Cream is added 12% (40 volume) 4-5 1/2 levels  11*,12*,  NeutraLights  * When adding  Blonding Cream is added
2 Parts Lotion + 1 Part Color Mass H 2 O 2 : 9% - 30 volume 12% - 40 volume Recommended Mix: 2:1 50ml  – 30/40 volume only 25ml  – HiBlondes Control  Determination of Formulation
Topchic HiBlondes Control 11 Series
[object Object],[object Object],Shade Recommendations Topchic HiBlondes Control – 11 Series
Standard Application ,[object Object],[object Object],[object Object],[object Object],[object Object],Topchic HiBlondes Control – 11 Series
Formulations   Topchic HiBlondes Control – 11 Series Blue Print  Formula Blue Print  Formula ,[object Object],[object Object],[object Object],[object Object],50ml  40 volume 25ml  11V Color Balance-  Colorance Acid w/10B   XL  8    TC  10GB NCP  % 50ml  30 volume  25ml  11GB Color Balance-  Colorance Acid w/10GB
70 – 100%* Determination of formulation   - Coverage of Grey Hair *In this case the use of the 11Series is not recommended,  because lift of the hair color is not necessary, please refer to the rules of conventional colors. Topchic HiBlondes Control – 11 Series White present Amount Topchic-Lotion Amount  11 Series Amount 9N up to 30 % 30 - 50% 50 – 70% 50ml 40ml 40ml 25ml 10ml 15ml - 10ml 25ml
Formulations   - Coverage of Grey Hair Topchic HiBlondes Control – 11 Series Blue Print  Formula Blue Print  Formula ,[object Object],[object Object],[object Object],[object Object],40ml  40 volume 10ml  11V 10ml  9N Color Balance-  Colorance Acid w/10B   XL  8    TC  10GB NCP  %  60%  40ml  30 volume  15ml  11GB 25ml  9N Color Balance-  Colorance Acid w/10GB
Topchic HiBlondes Control – 12 Series
[object Object],[object Object],[object Object],[object Object],[object Object],Topchic HiBlondes Control – 12 Series
Shade Recommendations Topchic HiBlondes Control 12 Series Level 12GN 12 BG 12BN 12BS 12BM 8 light blonde 7 med blonde 6 dark blonde 5 light brown Not Recommended
Standard Application ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Topchic HiBlondes Control 12 Series
Formulations   Topchic HiBlondes Control – 12 Series Blue Print  Formula Blue Print  Formula ,[object Object],[object Object],[object Object],[object Object],50  ml  40 vol 25  ml  12BM Color Balance-  Colorance Acid w/10B   XL  8    TC  10GB NCP  % 50  ml  30 vol  25  ml  12BG Color Balance-  Colorance Acid w/10GB
[object Object],Topchic 12 Series Base formula: Highlift Base Mixing ratio:    2:1  Levels of lift:   up to 5 levels  ( ideal for brilliant highlights) Apply on Levels:   5 to 8  Concept:   The  highest lightening  for brilliant, clear blondes. Fine pigment concentration for soft counteracting. No grey band on already lightened or fine  hair bases. Topchic 11 Series Highlift Base 2:1 up to 4 levels  ( even on light brown hair) 6 to 8  Concept:   For warm-golden to cool blondes. High pigment concentration for expressive  blondes.
Summary TOPCHIC HiBLONDES CONTROL PROVIDE: A system comprising of Topchic 11 and 12 Series for the strongest lift and tone in one step Highlift Control Formula Topchic Highlift Color Card with accurate swatches and Base Level Analyser Integrated Protect System now with a doubled concentration of Coenzymes Reworked Blonding Cream/ Ash allows mixing now also with 12-series   YOUR BENEFIT ... Fulfill every client‘s need on every hair base Absolute reliability and predictability  of the result Absolutely precise shade selection and consultation Superior hair care with more shine and smoothness – every time Lightest Results and even more flexibility without any limitations   ... FOR YOUR CLIENTS Individual, lively blonde results that fit  to their type perfectly Always exactly the blonde they desire Professional blonde service from start  to finish Lastingly beautiful color and shiny  smooth hair Lightest Blonde Results
Topchic NeutraLights
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Current issue: More Time Consuming Two steps 1. Pre-lighten 2. Apply a suitable shade to achieve result >>>> Topchic NeutraLights
Shade Recommendations Choice of Topchic Lotion 2 – 3 levels lighter 30 Volume Topchic Lotion 3 – 4 levels lighter 40 Volume Topchic Lotion Level Violet Ash Blue Ash Green Ash Ash Ash 5 light brown 4 med brown 3 dark brown 2 black
[object Object],[object Object],[object Object],[object Object],[object Object],Natural Beautiful Browns and Blondes Topchic NeutraLights
Standard Application Topchic NeutraLights 1. Apply to clean, dry hair 2. Use a bowl & brush application or Goldwell ColorMat 3. Mix 2:1 – 2 parts Topchic Lotion to 1 part Topchic Haircolor 4. Standard mixture: 50ml 30 or 40 volume with 25ml NeutraLights  color 5. Process at room temperature 30 minutes or 15 minutes with heat  (HEAT: Open air system ONLY, no hooded dryer, example Olymp  HairMaster) 6. Rinse and shampoo with co lorglow [IQ]  Cleanse Shampoo 7. Post condition with  colorglow [IQ]  Color Neutralize Conditioner or  finish with  co lorglow [IQ]  Color Finish Serums
Formulations   Topchic NeutraLights Blue Print  Formula Blue Print  Formula ,[object Object],[object Object],[object Object],[object Object],50ml  40 volume 25ml  Green Ash  Color Balance w/6B XL  4    TC  7GB Highlights NCP  %  50ml  40 volume  25ml  Blue Ash
[object Object],Review ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Team 4 Belleza Teach Back

  • 2. Men ReShade The most masculine way to reduce grey!
  • 3.
  • 4. Product Concept | Men ReShade Before / After
  • 5.
  • 7.
  • 8.
  • 9.
  • 10. Selecting the Appropriate Topchic Lotion Topchic Lotion Levels of Lightening 9% (30 vol.) 2-3 levels 12% (40 vol.) 3-4 levels 9% (30 volume) 3-5 levels 11*,12*, NeutraLights * When adding Blonding Cream is added 12% (40 volume) 4-5 1/2 levels 11*,12*, NeutraLights * When adding Blonding Cream is added
  • 11. 2 Parts Lotion + 1 Part Color Mass H 2 O 2 : 9% - 30 volume 12% - 40 volume Recommended Mix: 2:1 50ml – 30/40 volume only 25ml – HiBlondes Control Determination of Formulation
  • 13.
  • 14.
  • 15.
  • 16. 70 – 100%* Determination of formulation - Coverage of Grey Hair *In this case the use of the 11Series is not recommended, because lift of the hair color is not necessary, please refer to the rules of conventional colors. Topchic HiBlondes Control – 11 Series White present Amount Topchic-Lotion Amount 11 Series Amount 9N up to 30 % 30 - 50% 50 – 70% 50ml 40ml 40ml 25ml 10ml 15ml - 10ml 25ml
  • 17.
  • 18. Topchic HiBlondes Control – 12 Series
  • 19.
  • 20. Shade Recommendations Topchic HiBlondes Control 12 Series Level 12GN 12 BG 12BN 12BS 12BM 8 light blonde 7 med blonde 6 dark blonde 5 light brown Not Recommended
  • 21.
  • 22.
  • 23.
  • 24. Summary TOPCHIC HiBLONDES CONTROL PROVIDE: A system comprising of Topchic 11 and 12 Series for the strongest lift and tone in one step Highlift Control Formula Topchic Highlift Color Card with accurate swatches and Base Level Analyser Integrated Protect System now with a doubled concentration of Coenzymes Reworked Blonding Cream/ Ash allows mixing now also with 12-series YOUR BENEFIT ... Fulfill every client‘s need on every hair base Absolute reliability and predictability of the result Absolutely precise shade selection and consultation Superior hair care with more shine and smoothness – every time Lightest Results and even more flexibility without any limitations ... FOR YOUR CLIENTS Individual, lively blonde results that fit to their type perfectly Always exactly the blonde they desire Professional blonde service from start to finish Lastingly beautiful color and shiny smooth hair Lightest Blonde Results
  • 26.
  • 27. Shade Recommendations Choice of Topchic Lotion 2 – 3 levels lighter 30 Volume Topchic Lotion 3 – 4 levels lighter 40 Volume Topchic Lotion Level Violet Ash Blue Ash Green Ash Ash Ash 5 light brown 4 med brown 3 dark brown 2 black
  • 28.
  • 29. Standard Application Topchic NeutraLights 1. Apply to clean, dry hair 2. Use a bowl & brush application or Goldwell ColorMat 3. Mix 2:1 – 2 parts Topchic Lotion to 1 part Topchic Haircolor 4. Standard mixture: 50ml 30 or 40 volume with 25ml NeutraLights color 5. Process at room temperature 30 minutes or 15 minutes with heat (HEAT: Open air system ONLY, no hooded dryer, example Olymp HairMaster) 6. Rinse and shampoo with co lorglow [IQ] Cleanse Shampoo 7. Post condition with colorglow [IQ] Color Neutralize Conditioner or finish with co lorglow [IQ] Color Finish Serums
  • 30.
  • 31.
  • 32.

Notes de l'éditeur

  1. Already mentioned innovative applicator bottle that mixes and applies our formula . It will be delivered together w/ Developer Concentrate (meaning you order the lotion and receive applicator bottle as well – both are Packaged together) Developer Concentrate (our lotion), 250 ml bottle for 12 applications Folding box with 4 Grey Blending Power Shots ammonia-free , 20 ml each; available in 4 shades: 5CA, 6CA, 7CA and 8CA (CA means cool ash)
  2. And the result is self-explanatory !
  3. Application on dry hair
  4. Interactive Highlift swatchcard for more successful consultations All shades available as cans or tubes Use on or off scalp Use with Blonding cream & Blonding Cream Ash – to achieve lightest results without bleaching certain series Virgin hair only – Tint Does not lift already color treated hair
  5. Selecting the Appropriate Topchic Lotion when using with 11 Series 30 Volume (9%) = Suggested for fine-normal textures or when less lift is desired 40 Volume (12%) = suggested for normal to coarse/resistant texture or when maximum degree of lift is desired
  6. Shade Recommendations The different degrees of controlling dyestuff, start with the shade containing the highest concentration (as shown). Explain that swatches in book show actual result but of course will vary from client to client
  7. Emphasize the type of heat that we recommend
  8. Determination of Formulation – 11 Series The different amounts are not due to different recommendations, rather easily mixable ratios . The use of NN is not recommended because the pigment concentration Over 70% white hair does not warrant teh lift that the 11 series provides because there is no pigment to lift through resulting in an undesirable end result when used in that scenario.
  9. Use Goldwell color wheel and Goldwell blueprint for formulation when determining appropriate shade.
  10. The 12 series will deliver more of a pastel blonde due to the smaller contribution of controlling dyestuff On darker levels the 12 series results in a brighter but warmer blonde because there is less control during lifting process 11 series results in a deeper/darker blonde due to the additional controlling dyestuff resulting in a visually darker end result
  11. This slide is ideal to summarize the key features and benefits of the Topchic segment Hiblondes Control
  12. Neutralights will offer clients with natural darker base levels espresso, mocha and chocolate tones. Clients with darker natural levels often desire lighter tones but are usually left with either too light (blonde) or too warm (red) end results. So this option will give a controlled end result often with no toning necessary. The processing time I shorter due to the controlled lift – Toning is not required. Clients with existing highlights (often done with bleach) can be balanced on their mid-length & ends w/ Colorance Acid Color.
  13. Virgin Hair (no color on hair) Total processing time 30 min 1. Apply to mid-lengths and end first, process 10 min . to 15 min. 2. Apply to scalp area and process for 30 minutes without heat Re-Touch Application 1. Apply formula to new growth area only process option A or B – If necessary balance midlengths & ends with Colorance Acid Color Process 15 minutes (with heat – open air system only) Process 30 minutes (without heat)
  14. Use Highlift Swatchcard & color wheel, as visual tool for stylist to understand formulations Communicate that Highlift Swatchcard is a great tool for successful consultation when using on a new client
  15. Recap Use Highlift Swatchcard as visual to demonstrate points of difference All are recommended for virgin hair All can be used on or off scalp All are mixed with 30 or 40 volume