Smart Shop

1. Smart Shopping List Investor
Pitch Deck
Seed/Series A funding
Goal 1 million+ USD
*Finders fee offered for the person who helps broker a
successful funding round
** These slides do not represent any legal binding contract,
used for informational purposes only.

2. Great Startups Begin With An Idea
• To be the de facto SHOPPING LIST app on
mobile.
• When users think of a shopping list, they think
of Smart Shopping List.

3. Not just an idea, app already exists!
• Smart Shopping List has now achieved over 300,000+ downloads for both the Paid
and Free downloads with over 1 million items added worldwide.
• Smart Shopping List has been featured as Top 5 iPad Money Management App.
• Smart Shopping List has been featured in App Store under What’s Hot, Top Paid,
and Top Free.
• App is integrated to Facebook and Twitter for social integration and further user
acquisition.
• Users have entered over thousands of items into their shopping lists. The highest
known number is 719 items for one user.
• Users love the app and the support (from the app reviews and direct user
feedback through support).
• App Store Search wise, searching for “Shopping List”, “Shopping Lists”, “Smart
Shopping List”, “Grocery Lists” puts the app on the top 25.
• Effective and scalable support operations that generated very happy and loyal
users.
• So far, it has been a 1 and a half man show and already achieved this far being
bootstrapped.

4. #1 listed app for “smart shopping”

5. Users reviews of the app
Love it! ★★★★★
by Raqamama - Version 6.2.1 - Aug 30, 2012
After trying 4 other shopping and grocery apps, this one is the
best. Definitely worth the money I paid. It tracks your total
and let's you customize within the app. I use for grocery list
and to keep track of project spending. Thanks for building an
app that is useful, helpful and keeps me on track!
Love the app. ★★★★★
by ExecJean - Version 6.2.1 - Aug 18, 2012
Now I carry my list wherever I go. The new enhancements are
super, intelligent, and useful. Highly recommend the pro
version, well worth the expense.

6. The next step, going Enterprise!
• By enabling the cloud platform with the mobile
devices, we can now enable merchants to have
real time marketing analytics, and send deals
and promotions directly to the user’s mobile
device.
• Merchants can now have that intimate
knowledge of what users will be looking for in
their next grocery trip by location!
• Users do not have to go clipping coupons, we will
build a digital coupon book for them.

7. Targeted mobile marketing
(project #1, disrupt DEALS!)

8. Only the start
• This is only the start, there are more top secret
monetization and user acquisition projects after
we complete project #1.
• Another immediate revenue effort is to use
mobile and web advertising channels and offer
premium NO ADS packages/In-App Purchases.
• I really don’t have to sell this idea more, because
you can already imagine the possibilities once
this is built out.

9. What will this funding do for us?
• By securing at least a million dollars in
funding, this will allow us to RUN with the
project.
• The next slide shows the breakdown of where
the expenses are expected to be spent on.

10. Here’s how we plan to RUN
• Hire developers
– 1 cloud developer
– 1 web frontend developer
– 1 android developer
• Hire support
– 1 support/QA person
• Hire sales (when product is ready for demo)
– 1 Enterprise Level Sales Person/Business Development
• Campaign marketing through mobile ads to acquire more users and merchants.
• Office equipment (eg. MacBooks, Monitors, etc).
• Cloud infrastructure cost and maintenance.
• Software licensing (eg. JIRA, Confluence, Apple License, Adobe Photoshop Suite)
• Business licensing and fees, legal fees and services.
• Office space (when we have enough people to justify one, else work from my
home office, meet at coffee shops, will work for now.
• Travel expenses (traveling to merchant sites for demos and closing deals)

11. The app is just the beginning
• Completion of Project #1 will allow for greater
potential and the continued growth of the
startup as a company.
• Project #1 is also strategic in nature, enabling
new products, enhancements, and revenue in
a much quicker iteration.

12. What will funding above target do?
• More rock star developers, more features,
faster features.
• Better office space to provide merchants a
better environment for demos.
• Offer great benefits to employees to retain
talent.
• Larger sales force to pitch, demo, and close.
• Hire a rock star marketing person.

13. The Vision
BUILD
BUILD
BUILD

14. Milestone 1
• Build the cloud platform and user database.
• Build the Android App and publish in Google
App store.
• Build the HTML 5 App for mobile and desktop.
• Acquire 1st one million users through the
cloud platform.

15. This was just a preview. Want to know
more?
Contact John Ngoi
ceo@decimalsoftware.net