Balancing Regulation and Opportunity for Rural Banks in Microfinance
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This presentation was given during the Confederation of Southern Tagalog Rural Bankers Management Conference entitled "Gearing Up: Striking the Balance between Regulation and the Biz" on February 24, 2011. The overall theme was to explore new business opportunities that now exist in light of recent regulations in the Philippines. These new regulations will make it easier for rural banks to expand and offer new microfinance products and services in 2011.
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Balancing Regulation and Opportunity for Rural Banks in Microfinance
- 1. Gearing Up: Striking the Balance between Regulation and the Biz Opportunities for Rural Banks to Expand Microfinance Banking Services Confederation of Southern Tagalog Rural Bankers Management Conference February 24-25, 2010
- 9. RBAP Partner-Insurers Insurance Companies CARD MRI Insurance Agency
- 20. Expanding Outreach through Branchless Banking
- 21. RBs Offer the Following Mobile Phone Banking Services… Microenterprise Access to Banking Services Program www.mobilephonebanking.rbap.org
- 25. Bill Gates on Mobile Technology to Facilitate Banking for the Poor
- 26. FINO – Branchless Banking in India
- 27. Mobile Payments in the Philippines via GCASH
- 29. Developing Merchant Partners for Mobile Phone Banking Key Lessons Learned in the RBAP-MABS Channel Management Initiative
- 32. General Benefits of Mobile Phone Banking (along the Value Chain) Merchant-Partners Increase walk-in traffic (cross-selling opportunities) Decrease cash-on hand, minimize fraud/risks Revenue from fees, commissions and incentives Client Convenient & more secure than cash Comfort of dealing with corner merchant or Merchant-Partner neighbors Reduced transaction costs for accessing banking services (no lines, no travel time/costs) Bank Leverage Merchants-Partners and Mobile Phone subscribers to expand client base and maximize revenue. Increase efficiency and save on transaction costs Increase deposit levels Cross selling opportunities through Merchant- Partners’ referrals Significant image building opportunity
- 35. Social Networks Have you heard you can bank via your phone?
- 36. Voter’s ID Driver’s License NBI Clearance
- 38. Rural Banks Face Card ATM Powered by GCASH GXI
- 45. Rural Bank customized designs Special Design per Bank Back Lay-out Design Options Example : PR Bank Card Design Personalized Card Design
Notes de l'éditeur
- Prior to C683, only UBs and KBs can cross-sell the financial products (i.e. insurance) of their affiliate and subsidiaries
- Branchless banking is a distribution channel strategy used for delivering financial services without relying on bank branches. While the strategy may complement an existing bank branch network for giving customers a broader range of channels through which they can access financial services, branchless banking can also be used as a separate channel strategy that entirely forgoes bank branches.
- A recent example would be the partnership model by Telenor Pakistan (the second largest cellular provider in Pakistan) and Tameer MicroFinance Bank (a Branchless Banking license holder from the State Bank of Pakistan). These two organizations came together with Telenor serving as an agent to Tameer and providing 2,500 of its 175,000 retail shops across the country as sub-agents for Branchless Banking services. The brand was named 'easypaisa' and launched in Oct 2009. In a year from launch, easypaisa has more than 11,000 shops all over Pakistan and has moved over PKR 11 billion (USD 120 million) through 6 million transactions. Likewise, rural banks that have teamed up with Globe’s G-Xchange utilizing GCASH have processed more than 1.5 million transactions totaling more than PhP 7.5 billion (over $160 million). This year alone, rural banks will have processed over 630,000 transactions via GCASH totaling more than 3.7 billion.
- For Client: It is convenient for clients to get emoney within their area (at least 1 km radius) of residence or business. The closer and easier the better it is to do banking without traveling and lining up at the lobby of the bank and without leaving the business closed. It avoids opportunity losses. For Merchants: It definitely increases customer traffic and increases revenues from fees on reselling Gcash to micro-client (for payment of loans or utility bills, or money transfers). It allows use of e-money in exchange for goods and services which saves the merchant from cash handling issues (fraud and robbery). For Banks: 1) Increase Deposit Levels Ecosystem Rollout (merchant clients) Text-A-Deposit (Clients sending e-money for deposit to their account in the Bank) Text-A-BillPay (Utility Bills Company’s ADB) 2) Convenience Text-A-Withdrawal- mobile ATM Unclogging lobby and reduces transaction costs Text-A-Salary = Paying salary via mobile wallets 3) Cost Savings Text-A-Payment = saves on collection cost; more time for portfolio management Reduce over the counter processing and paper works 4) Increase Profits (from fee-based transactions) Fee-based income (GCash2Load, Cash-In/Out, Advise and Pay) Opportunity for cross-selling and from referrals Improve loan portfolio and management, cost savings on loan payment through GCash
- With the rise of SMS and social networking sites like Friendster, Multiply, Flickr, and now Twitter and Facebook, Filipinos are increasingly using their social networks to gain access to information to share more about who they are, what you stand for, as well as to provide updates and share photos. They are more likely to find out and choose everything from where the shop and even where to bank from their friends/neighbors and even the local grocer or pharmacist.
- Many low income and poor clients still struggle to obtain basic forms of proper photo identification.
- Increasingly clients are more mobile today than ever before and are demanding access to ATMs. Third-party ATMs are cropping up at rural banks but these banks often are not able to issue ATM cards to their own customers.
- with a full photo id that can be customized to the "face" of the client for them to share who is important in their lives or there motto to live by.