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Nano-in-Food

~
Threat or Opportunity for
Organic Food?
John Paull, Australian National University
john.paull@mail.com
Kristin Lyons, Griffith University

IFOAM Organic World Congress, 16-20 July, 2008
1
What is Nanotechnology?
1-100 nanometres
nanometre = 1 billionth of a metre
“the precision-engineering of materials at
the scale of 10-9 (one ten thousandth the
breadth of a human hair), at which point,
new functionalities are obtained, resulting
in products, devices and processes that
will transform various industries” (AON, 2007)

2
Eric Drexler
1990
“an enormously
original book about
the consequences of
new technologies”
Minsky, p.v, intro

“... are we too wicked
to do the right thing...
too stupid to do the
right thing... too lazy
to prepare”
Drexler, p.200
3
Image source: Smalley Institute, Rice University, 2006, cnst.rice.edu/nano.cfm
4
Image credit: Courtesy LUNA Innovations

“Medical Buckyballs. Computer model of a molecule made by LUNA Innovations of
Blacksburg, Va. The company plans to produce novel "buckyball" materials for
medical diagnostics and other military and commercial applications. The technology
was developed in part with a 2001 award from NIST's Advanced Technology
Program (ATP). The ATP grant helped to accelerate the development process for new
nanomaterials for medical imaging and drug delivery.
http://www.nist.gov/public_affairs/05nano_image_gallery.htm
5
6
www.zyvex.com/
nanotech/nano4.html

Logo image: Fourth
Foresight Conference
on Molecular
Nanotechnology, 1995
7
Why Nano?
•New properties
•Surface area:
particle size ↓ x 1000
surface area ↑ x 1000

•Doctrine of Substantial Equivalence*
claim difference > get patents
claim sameness > avoid regulation
* Paull, 2008, M/C J of Media & Culture, 11(2)
8
Multi billion $ Research Effort
Government Nano R&D
US$5 B
US$4 B
US$3 B
US$2 B
US$1 B
US$0 B
1997 1998 1999 2000 2001 2002 2003 2004 2005 2006

Data source: Roco, 2007
9
International Research Effort

Data source: Roco, 2007
10
s

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ag

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r
e&
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om

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&B
e

Fo
od

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s

gs

tin

oa

C

iv

ot

m

Au
to

n

ce

ia
n

Ap
pl

re

hi
ld

C

Number of Products

Nano-Products (N = 580)
400
350
300
250
200
150
100
50
0

Data source: WWICS, 2007
11
Food & Beverage Nano-Products (N = 66)

Data source: WWICS, 2007
12
Hazard Labelling?

Source: ETC, 2007
13
US Consumer Knowledge
of Nanotechnology
Percentage of Respondents

45%
40%
35%
30%
25%
20%
15%
10%
5%
0%
Nothing

Little

Some

Lot

Don’t Know

Data source: HRA, 2007, N=1014
14
US Consumer Perceptions
of Risks & Benefits
Percentage of Respondents

60%
50%
40%
30%
20%
10%

no
w

is
ks
on
D

M

or

e

’t
K

R

its
Be
ne
f
=
ks
is
R

M
or

e

Be
ne
f

its

0%

Data source: HRA, 2007, N=1014
15
Consumer Perception of the Direction
of Food Safety over the past 5 years
Percentage of Respondents

40%
35%
30%
25%
20%
15%
10%
5%
kn
ow
’t
D
on

sa
f
e
or
m

uc
h
M

tm
or
So

m
ew

ha

U

e

e
e

sa
f

ng
ed
nc
ha

sa
f
ew

So

m

M

uc

h

ha
tl

le

ss

es
s

sa
f

e

e

0%

Data source: HRA, 2007, N=1014
16
Consumer Confidence in Regulatory
Authorities over the past 5 yrs
Confidence, Prior
Confidence, 2007
Percentage Confidence

70%
60%
50%
40%
30%
20%
10%
0%
FDA

EPA

USDA

Regulatory Authority

Data source: HRA, 2007, N=1014
17
70%
60%
50%
40%
30%
20%
10%

ha
s
ld
W
ou

N
ee

d

m

Pu

or

rc

e

ch
a
ur
no
tp
d
W
ou
l

e

in
fo

0%
se

Percentage of Respondents

Consumer’s Willingness to Purchase
Food “enhanced with nanotechnology”

Data source: HRA, 2007, N=1014
18
Nano-in-Food?
Sources of Nano
Examples
in Food
Adventitious
Nano-pollution from: airborne, rain-borne,
water-borne nanoparticle-drift from off-farm and/
or off-site.
Incidental
Nano-pollution from: nanonized packaging;
surface coatings - in packaging, sorting,
storage, sales areas; utensils; packaging
equipment; transport equipment; filtration
equipment.
Intentional

Nano-pollution from: nanonized production
inputs; food processing additives; foliar or
systemic sprays.

Table source: Paull & Lyons, JOS, 3(1) 2008
19
Aus Consumer Responses:
Labelling & Side-Effects?
Percentage of Respondents

40%
Labelling required of nanoproducts
Concerned about side-effects
30%

20%

10%

0%
AgreeStrongly

Agree

Disagree

DisagreeStrongly

Don’tKnow

Source: Paull & Lyons, 2008; data source: MARS, 2007, N=1000
20
Cryptic food technologies
Synthetic pesticides, fertilizers,
irradiation, GMOs...
Leads to Asymmetric Knowledge:
invisible & undetectable for consumer
Nanoparticles... the latest cryptic food
technology

21
Threat?
•“Certified Organic”
•Explicit exclusion of synthetic pesticides,
fertilisers, of GMOs & of irradiation

•Implied Social Contract & consumer

expectation: food free of cryptic technologies

•Nano-in-Organic > disenchanted Organic
consumers

22
Opportunity:
Organic = No Nano
True to the spirit of Organics
True to the Organic “CHEF” Principles
(Care, Health, Environment & Fairness)
Potentially broadens the appeal of Organics...
... grants a choice to those consumers who
wish to avoid Nano-in food
23
Soil Association
The leading UK Organic
certifier announced a
nano-ban, the first
Organic certifier to do so
(17 Jan, 2008)

24
Organic Standards
to specifically exclude engineered
Nanoparticles:
•production
•processing
•packaging
adopt precautions against...
•intentional
•adventitious
•incidental
25
Threat (of inaction):
Organics loses face,
breaches its social contract with consumers &
Organics is contaminated with nanoparticles

Opportunity (to act):
Put a Nano-exclusion in place,
this keeps faith with the existing clientele &
can attract a new clientele of nano-avoiders

26
Conclusions/
Recommendations
1.
IFOAM follows the Soil Association’s
example & adds a nano-exclusion to
the basic organic standard
2.
If that is not quickly forthcoming, then
regional standards or individual
certifiers act pre-emptively and adopt
their own nano-exclusions
27
Paull & Lyons, 2008,
“Nanotechnology: The Next
Challenge for Organics”
Journal of Organic Systems
3 (1) 3-22

28
Nano-in-Food
~
Thank you & Questions

john.paull@mail.com

29

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Nano-in-Food: Threat or Opportunity for Organic Food - Workshop by John Paull

  • 1. Nano-in-Food ~ Threat or Opportunity for Organic Food? John Paull, Australian National University john.paull@mail.com Kristin Lyons, Griffith University IFOAM Organic World Congress, 16-20 July, 2008 1
  • 2. What is Nanotechnology? 1-100 nanometres nanometre = 1 billionth of a metre “the precision-engineering of materials at the scale of 10-9 (one ten thousandth the breadth of a human hair), at which point, new functionalities are obtained, resulting in products, devices and processes that will transform various industries” (AON, 2007) 2
  • 3. Eric Drexler 1990 “an enormously original book about the consequences of new technologies” Minsky, p.v, intro “... are we too wicked to do the right thing... too stupid to do the right thing... too lazy to prepare” Drexler, p.200 3
  • 4. Image source: Smalley Institute, Rice University, 2006, cnst.rice.edu/nano.cfm 4
  • 5. Image credit: Courtesy LUNA Innovations “Medical Buckyballs. Computer model of a molecule made by LUNA Innovations of Blacksburg, Va. The company plans to produce novel "buckyball" materials for medical diagnostics and other military and commercial applications. The technology was developed in part with a 2001 award from NIST's Advanced Technology Program (ATP). The ATP grant helped to accelerate the development process for new nanomaterials for medical imaging and drug delivery. http://www.nist.gov/public_affairs/05nano_image_gallery.htm 5
  • 6. 6
  • 7. www.zyvex.com/ nanotech/nano4.html Logo image: Fourth Foresight Conference on Molecular Nanotechnology, 1995 7
  • 8. Why Nano? •New properties •Surface area: particle size ↓ x 1000 surface area ↑ x 1000 •Doctrine of Substantial Equivalence* claim difference > get patents claim sameness > avoid regulation * Paull, 2008, M/C J of Media & Culture, 11(2) 8
  • 9. Multi billion $ Research Effort Government Nano R&D US$5 B US$4 B US$3 B US$2 B US$1 B US$0 B 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 Data source: Roco, 2007 9
  • 10. International Research Effort Data source: Roco, 2007 10
  • 12. Food & Beverage Nano-Products (N = 66) Data source: WWICS, 2007 12
  • 14. US Consumer Knowledge of Nanotechnology Percentage of Respondents 45% 40% 35% 30% 25% 20% 15% 10% 5% 0% Nothing Little Some Lot Don’t Know Data source: HRA, 2007, N=1014 14
  • 15. US Consumer Perceptions of Risks & Benefits Percentage of Respondents 60% 50% 40% 30% 20% 10% no w is ks on D M or e ’t K R its Be ne f = ks is R M or e Be ne f its 0% Data source: HRA, 2007, N=1014 15
  • 16. Consumer Perception of the Direction of Food Safety over the past 5 years Percentage of Respondents 40% 35% 30% 25% 20% 15% 10% 5% kn ow ’t D on sa f e or m uc h M tm or So m ew ha U e e e sa f ng ed nc ha sa f ew So m M uc h ha tl le ss es s sa f e e 0% Data source: HRA, 2007, N=1014 16
  • 17. Consumer Confidence in Regulatory Authorities over the past 5 yrs Confidence, Prior Confidence, 2007 Percentage Confidence 70% 60% 50% 40% 30% 20% 10% 0% FDA EPA USDA Regulatory Authority Data source: HRA, 2007, N=1014 17
  • 18. 70% 60% 50% 40% 30% 20% 10% ha s ld W ou N ee d m Pu or rc e ch a ur no tp d W ou l e in fo 0% se Percentage of Respondents Consumer’s Willingness to Purchase Food “enhanced with nanotechnology” Data source: HRA, 2007, N=1014 18
  • 19. Nano-in-Food? Sources of Nano Examples in Food Adventitious Nano-pollution from: airborne, rain-borne, water-borne nanoparticle-drift from off-farm and/ or off-site. Incidental Nano-pollution from: nanonized packaging; surface coatings - in packaging, sorting, storage, sales areas; utensils; packaging equipment; transport equipment; filtration equipment. Intentional Nano-pollution from: nanonized production inputs; food processing additives; foliar or systemic sprays. Table source: Paull & Lyons, JOS, 3(1) 2008 19
  • 20. Aus Consumer Responses: Labelling & Side-Effects? Percentage of Respondents 40% Labelling required of nanoproducts Concerned about side-effects 30% 20% 10% 0% AgreeStrongly Agree Disagree DisagreeStrongly Don’tKnow Source: Paull & Lyons, 2008; data source: MARS, 2007, N=1000 20
  • 21. Cryptic food technologies Synthetic pesticides, fertilizers, irradiation, GMOs... Leads to Asymmetric Knowledge: invisible & undetectable for consumer Nanoparticles... the latest cryptic food technology 21
  • 22. Threat? •“Certified Organic” •Explicit exclusion of synthetic pesticides, fertilisers, of GMOs & of irradiation •Implied Social Contract & consumer expectation: food free of cryptic technologies •Nano-in-Organic > disenchanted Organic consumers 22
  • 23. Opportunity: Organic = No Nano True to the spirit of Organics True to the Organic “CHEF” Principles (Care, Health, Environment & Fairness) Potentially broadens the appeal of Organics... ... grants a choice to those consumers who wish to avoid Nano-in food 23
  • 24. Soil Association The leading UK Organic certifier announced a nano-ban, the first Organic certifier to do so (17 Jan, 2008) 24
  • 25. Organic Standards to specifically exclude engineered Nanoparticles: •production •processing •packaging adopt precautions against... •intentional •adventitious •incidental 25
  • 26. Threat (of inaction): Organics loses face, breaches its social contract with consumers & Organics is contaminated with nanoparticles Opportunity (to act): Put a Nano-exclusion in place, this keeps faith with the existing clientele & can attract a new clientele of nano-avoiders 26
  • 27. Conclusions/ Recommendations 1. IFOAM follows the Soil Association’s example & adds a nano-exclusion to the basic organic standard 2. If that is not quickly forthcoming, then regional standards or individual certifiers act pre-emptively and adopt their own nano-exclusions 27
  • 28. Paull & Lyons, 2008, “Nanotechnology: The Next Challenge for Organics” Journal of Organic Systems 3 (1) 3-22 28
  • 29. Nano-in-Food ~ Thank you & Questions john.paull@mail.com 29