Capabilities Overview

1. MediMedia Health

2. Helping Patients Start and Stay on Treatment
MMH Multichannel Marketing:
› Strengthens brand growth
› Engages health care providers
› Builds patient relationships
› Optimizes promotional campaigns
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3. Innovation Founded on Experience
› Interacting with over
400,000 health care prescribers annually
› Nearly 70 clients and hundreds of brands
› Hosting over 100 client websites
› 1000s of digital patient savings offers
generated daily
› 6.4m paid patient savings claims last year
› Nearly 1m PPI engagements
covering over 60 therapeutic categories
- As of June 2011
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4. Engage Providers. Support Patients.
Strengthen Brands.
› Getting your message to key prescribers
› Delivering brand messages with impact
› Digital/mobile/print/telephone
communications
› Aligning promotional tactics to brand
strategy
› Increase share of voice
› Optimize your promotional mix
› Support mature products
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5. MMH Integrated Approach
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6. The MMH Difference
Channel Krames
Receptivity Content
Regional
Receptivity
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7. Integrated Multichannel Solutions
› Point of Care Communications
› Web/Mobile/Print
› Triple i Rx pads
› Krames educational content
› Sampling & Fulfillment
› Direct-to-Physician or Representative
› E-sampling & website development
› Virtual Sales and Contact Center
› Physician Provided Information
› Virtual Sales Reps
› Customer service reps
› Patient Savings
› Coupons, vouchers, savings cards
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8. AccessPoint™ Approach
“Micro-segmentation” Assign channels with Targeted delivery to
• brand target file greatest likelihood of Health Care Providers
•regional receptivity positive engagement
• retrospective comm.
channel data
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9. Promoting Adherence to Physician Care Plan
While Building Relationships
Patient opt-in Patient outreach Patient support
› Coupon › Mobile › Refill reminders
› Loyalty card › Digital › Appt reminders
› Web site › Print › Health coaching
› Mobile WAP › Education
Maximize opt-in Utilize preferred channels Deliver patient resources
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10. Leveraging Krames Content
Krames content has high Delivered through Positively impacts providers
recognition among multiple channels: Supports patient
prescribers and patients mobile, digital, print, t adherence
elephonic to care plan

11. Targeting Regional Receptivity
HCP prescribing behavior Data is geographically Pockets of opportunity
is assessed analyzed are targeted to
optimize campaigns
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12. MMH CarePoint™
Point of Care Communications
› Impactful, enduring resources
› HCP and patient friendly
› Digital, mobile, and print
› Influence at the point of prescribing
› Krames patient education
› Teachable moments
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13. MMH Direct™
Sampling & Fulfillment
› Direct-to-Practitioner (DTP)
› Direct-to-Representative (DTR)
› Individual brand to enterprise-wide
› Patient kitting – licensed re-packager
› E-resource/sampling centers
› Cross-channel allocation
optimization
› Reliable
› Compliant
› Customized
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14. MMH RxSavings™
Patient Savings Programs
› Customized savings plans
› Coupons, vouchers, savings cards, “pay no more than”
› Print/mobile/web
› Align brand objectives with lifecycle, market position, tier
status, program cost
› Increase first fill compliance
› Strengthen refill rates
› Universal pharmacy acceptance
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15. MMH ReachRx™
Virtual Sales & Contact Center
› Customer Service Representatives
› Value-based HCP & patient offers
› 1-800-BRAND
› Tele detailing, video detailing, mobile detailing
› Physician Provided Information
› Virtual Sales Representatives
› Robust CRM platform
› Compliant and skilled
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16. Client-Centric Account Management
› Dedicated project management team ensures:
› Comprehensive kickoff meeting
› Understanding of business rules & requirements
› Timeline management
› QA/Program testing
› Regular communication
› Metric reporting
› Budget tracking to
manage your PO
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17. Meeting the Challenge
Channel
Receptivity
Krames
Content
Regional
Receptivity
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18. MMH Market Applications
› Design non-personal promotion throughout a product’s
lifecycle
› Launch products
› Create and manage mature product campaigns
› Optimize promotional spend
› Provide share of voice or supplement sales force efforts
› Cover vacant territories
› Manage white space
› Integrate print, web, mobile communications
› Mobilize your marketing mix
› Optimize/fulfill sample and resource allocations
› Deliver impactful point of care campaigns
› Implement patient savings programs
› Navigate managed markets
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19. Thank you.