Strategies DO exist for small-to-medium businesses to maintain and enhance their web presence.

1. Website strategies for SMBs, 2012 and beyond Presented by John Tully, dsm-llc and Todd Harrell TeamLogic IT

3. 3,000,000,000 3,000,000,000

6. 600,000,000 20% = 600,000,000

7. Appearing on the first result page has become “important”

11. Appearing on the first result page has become “ critical ”!

14. SEO On Page Off Page

15. SEO – On Page, #1 Follow the “rules”

16. SEO – On Page, #2 Develop relevant content

17. SEO – On Page, #3 Start & Maintain a Blog

18. SEO – On Page, #4 Think about Microdata

19. SEO – Off Page, #1 Develop relevant inbound links

22. SEM – #1 PPC advertising

23. SEM – #2 Banner ads

28. Social Media – #1 B2C?

29. Social Media – #2 B2B?

30. Social Media – #3 Both / Either

31. Social Media – #4 TBD

32. Social Media – #5 Niche / Industry Specific

33. Are You Winning the Zero Moment of Truth?

35. The Rulebook Is Changing 70% 2 Review Prior to Purchase 79% 3 Smartphone Utilization 54.3 M Smart Phones Activated 1Q10 2. “The New Info Shopper,” Penn, Schoen & Berland Associates, 2009 3. Google/Ipsos OTX MediaCT, “The Mobile Movement Study,” April 2011, N=5,000

36. You Must Be In The Game

38. Optimizing the Experience Conversations build relationships Visibility

39. Optimizing the Experience Media Rich Visibility Conversations build relationships

40. Optimizing the Experience Interactive Media Rich Visibility Conversations build relationships

41. Optimizing the Experience Call To Action Interactive Media Rich Visibility Conversations build relationships

42. Optimizing the Experience Call To Action Interactive Media Rich Linked to Social Media Visibility Conversations build relationships

43. You Must Be In The Game

45. Thank you Questions?