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DO’S AND DON’TS! 
OF PITCHING 
Andrea Barrica and Xiang Li, SFPitchMasters.com
AGENDA 
Do’s & 
6 Don’ts
PITCHMASTERS ACTIVITY 
60 SECONDS. ! 
NO SLIDES, NO NOTES. ! 
! 
ANNOUNCE YOUR GOAL/ 
AUDIENCE BEFORE YOU 
PITCH.! 
! 
!
DO #1 
mind the gap
ACTIVITY 1 
WRITE THE MAIN 
TAKEAWAY OF YOUR 
PITCH IN 1 SENTENCE.
DO #2 
tell 1 good story
ACTIVITY 2 
CHOOSE ONE GOOD STORY 
TO TELL DURING YOUR 
PITCH (KEEP IT SHORT. MAKE 
SURE IT SUPPORTS 
TAKEAWAY.)
DON’T #1 
do the standard pitch
THE 4 WAYS TO AN INVESTOR’S HEART 
1.Team ! 
! 
2.Technology! 
! 
3.Vision ! 
! 
4.#’s or $
ACTIVITY 3 
WHAT IS YOUR UNFAIR 
ADVANTAGE? WHAT IS 
MOST COMPELLING 
ABOUT YOU?
DON’T #2 
be a 1 pitch pony
ACTIVITY 4 
PICK 2 DIFFERENT AUDIENCE 
TYPES FOR YOUR PITCH. ! 
! 
! 
DESIGN A PITCH FOR EACH 
AUDIENCE. ! 
! 
! 
! 
!
DON’T #3 
forget the 10:1 rule
DO #3 
pass the 60 second test
PITCHMASTERS ACTIVITY 
60 SECONDS. ! 
NO SLIDES, NO NOTES. ! 
! 
ANNOUNCE YOUR GOAL/ 
AUDIENCE BEFORE YOU 
PITCH.! 
! 
GO. !
DO’S AND DON’TS OF PITCHING 
Q&A
THANKS!! 
! 
‣ Body Level One! 
‣ Body Level Two! 
‣ Body Level Three! 
‣ Body Level Four! 
‣ Body Level Five 
SFPITCHMASTERS.COM! 
B‣ody Body Level One! 
‣ Body Level Two! 
‣ Body Level Three! 
‣ Body Level Four! 
‣ Body Level Five 
! 
! 
@ABARRICA! 
! 
! 
! 
! 
! 
ANDREA@JOINSLIDECHEF.COM! 
! 
! 
!

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GA: 6 Do's and Don'ts of Pitching