10. Our target is
our entry point, our
gatekeeper
to his community.
He shares
our stories and
influences others.
11. High
Data!
core ambassadors
LIFETIME
OR
FINANCIAL
VALUE
misers influencers
High
SOCIAL VALUE
12. Look at what your target group “buys” or spends
&
Track their behavior: their sharing, telling, liking, forwarding, replying, …
IT’S ABOUT
BUILDING RICH CONVERSATIONS.
FROM PEOPLE TO PEOPLE TO PEOPLE
13. 2.
HOW TO BECOME
THE MOST INSPIRING
STORYTELLER
IN A
STORYTELLING
INFLUENCE
WORLD?
17. Start from
consumer needs
er
n& pap &
e pe o media
Us d t
Use te
pe a dap device
lang ople’s
uag
e
Faci
lit
shar ate
ger ing
Trig tion
ac
i nter rsation
e
& conv
Have
a
strat story Create ONE
egy captivating
story