The document discusses integrating social and enterprise data for competitive advantage. It summarizes interviews with organizations using social and enterprise data together. While challenges exist, organizations are making progress in viewing social data as a strategic asset. Those with more mature approaches see measurable benefits in identifying opportunities/risks and improving customer experience. The document outlines a social data integration maturity model and provides case studies of organizations using integrated data.
1. A Market Definition Report
Social Data Intelligence:
Integrating Social and Enterprise Data for Competitive Advantage
Altimeter Research Themes: Dynamic Organization, Me-cosystem
July 25, 2013
By Susan Etlinger
With Charlene Li and Jessica Groopman
Includes input from 34 ecosystem contributors