Conference presentation given at Museums & the Web conference, 2011. The full paper accompanying this presentation is online at http://conference.archimuse.com/mw2011/programs/social_media_and_organizational_change

2. The Center-Edge approach is a useful organizational model

4. Radical Trust BeginswithYOU http://www.loc.gov/exhibits/treasures/images/tlc0090.jpgv

5. Radical Trust “A notion that influence, rather than control, is more effective at guiding culture, commerce and communities.” Radical Trust http://www.radicaltrust.ca/about/A marketer's guide to social media, brand democratization and corporate transparency. Emphasis added

6. Without an internal culture of influence and trust, it is difficult to build radical trust with our audiences. Klodiana Alia on Flickr http://www.flickr.com/photos/nuvole/486402163/

7. Radical Trust http://www.radicaltrust.ca/about/

8. Social Media is Shifting the Balance Organized Structure Clear and consistent procedure on all levels Creation Thorough analysis of risks and benefits Failure is undesirable Organized Chaos Procedures fluid and constantly changing Enablement Experimentation ethos Failure is ok(with reflection!)

9. Social Media is Shifting the Balance Top-Down Layers of review ensure management oversight Staff accountable to management Bottom-Up Decision-making by frontline staff Staff accountable to visitor, and each otherv

10. Radical Trust from Within Benefits Higher tolerance for change Increased confidence Collaboration Challenges Lack of clarity can be stressful How to manage the chaos? Sara. Nel on Flickr http://www.flickr.com/photos/saranv/3521287388/

11. This is whytrust becomes essential notsogoodphotography on Flickr http://www.flickr.com/photos/notsogoodphotography/3434414425/

13. Clarify connection to the mission

14. Write down policies, goals & make them public

16. Share Evaluations How would you describe yourself? (Check all that apply)

17. Increased face-to-faceconversations amongst staff tmfotki on Flickr http://www.flickr.com/photos/tmfotki/97025124/

18. Influence through Building Skills Technical skills Procedure & Policy Content Expertise Editing & Writing Outreach And more…. s.o.f.t. on Flickr http://www.flickr.com/photos/soft/2340756122/

19. Staff learn from one another Pesky Library on Flickr http://www.flickr.com/photos/peskylibrary/2166053845/

20. @Monticello 1 day event Introduced curators to social media interaction with public Web staff did the tweeting

22. Influence through Collaboration

23. Social Media Task Force Support group | Team | Community

24. Testing, rapid prototyping, and experimenting Smithsonian Institution on Flickr http://www.flickr.com/photos/smithsonian/3378207391/

25. Find the influencers on theinsideof your organization

26. http://www.loc.gov/exhibits/treasures/images/tlc0090.jpg