You’ve probably read in some social media article or e-book about the wonderful success of companies such as Blendtec and Old Spice have amassed on YouTube. Have you decided that creating some video content and promoting it on YouTube is the right marketing move for your business? We’re here to help!

1. Marketing Your
YouTube Videos

2. • You’ve probably read in some social media article
or e-book about the wonderful success of
companies such as Blendtec and Old Spice have
amassed on YouTube. Have you decided that
creating some video content and promoting it on
YouTube is the right marketing move for your
business? We’re here to help!
www.upperhandtech.com - info@upperhandtech.com - 218-242-1588 2

3. This guide will be five-fold. Five steps to drive people to
your YouTube video(s).
1. Choosing marketable content
2. Search Engine Optimization techniques
3. Social media marketing
4. Affiliate marketing
5. And well, viral marketing
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4. • Marketable content. During the planning stage,
the most important decision will be made. The
content you decide to create MUST be marketable.
People find some things engaging and some things
boring. Funny and amazing content are more easily
marketed. One of the reasons why the Old Spice
guy and the Blentec video series were/are so
popular is because they were funny and amazing,
respectively. Useful content can also be viral but
useful with some sort of twist will help give videos
more legs in the race to more video views.
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5. • Search Engine Optimization. Using the right
keywords and tags can go a long way into getting
you some views for your video. If your video has
cats in it, put the word cat in the title and the tags.
If you have a leprechaun in it, use the word in the
title and the tags. Do some research popular
keywords used on YouTube. Remember that
YouTube is a search engine just like Google is a
search engine. Your SEO knowledge will greatly
help in your quest for more views. Also, use your
website URL in the video description to give visitors
a way to get to your website.
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6. • Social Media Marketing. I realize that posting a
video on YouTube is probably part of your social
media marketing plan to begin with. But remember
that your YouTube video is can be part of your
branding. Promote your YouTube video to your
Twitter followers and on your company’s Facebook
page. You can also promote in whichever other
social media channels you’re using.
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7. • Affiliate Marketing. We’ve talked about using
social media marketing as a means to promote
your YouTube video. Take it a step further by
promoting it on your affiliate marketing programs.
Give a copy of the video to your affiliate marketers.
Actually, post it also on your own blog. Make the
most out of the resource that you made. Your blog
visitors just may enjoy your video, that’s a good
thing.
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8. • Viral Marketing. Viral marketing is by definition
something you have very little control of since
people choose what they want to share to their
friends and other contacts. If you do your
homework in planning the content for the video to
make the virality of the video more successful and
have shared it with all of your channels, the next
step is to sit back and wait for it to catch on. Keep
an eye on analytics and everywhere you see it
posted, do your best to promote those locations as
well.
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9. • No matter how good a video is, it won’t take off
without some promotional effort. Creating and
promoting a viral video on YouTube is not a perfect
science. Some studies say that you might make 15
videos before you get one that goes viral. Those
aren’t great odds, however the rewards can be
significant and worth the effort.
• For more Internet Marketing Tips, visit http://www.upperhandtech.com
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