Email Marketing Tips Part 2

• Email marketing, when done right can be the key
to adding to your bottom line. If you’ve got the
right tricks up your sleeve when it comes time to
send out those important emails with some of your
greatest deals and offers, you can make users
engage with your business more with every email
you send out. It may seem like a simple task to just
grab some email subscribers and send out
whatever you want, but it comes right down to the
smallest detail that can make or break your email
campaign. Here are a few ideas before you press
the send button again.

www.upperhandtech.com - info@upperhandtech.com - 218-242-1588 2

Use a Catchy Headline
• There are plenty of research tools out there for
finding out what headline will create the most buzz
and generate the most opens of any particular
email that you send out. Use these tools to your
advantage and save yourself the hassle of writing a
useless headline that will land your email in
someone’s trash bin. You’ll find that you can
increase the open rate of an email campaign by
nearly 20% just by putting a few minutes of
research into your email subject.


Timing is Everything
• Always consider how often and when you push out
emails. Generally, more than two emails in any 5 day
period are going to earn you several unsubscribe. While
you may have a lot to offer, people are often swarmed
with spammy emails that they simply aren’t interested
in. If you overdo your email campaign, you could be
sitting in the same boat as those spammers. You also
always want to avoid Mondays. Since people tend to
not check their email on Saturdays and Sundays,
they’ve got several emails to go through when Monday
morning comes around. Most likely, if your email isn’t
relevant to them on a personal level, you may find your
email gets deleted quite quickly. Try for a day between
Tuesday and Friday for maximum views and maximum
click-throughs.


Find the Deals or Make You Own
• If you have more than 1,000 products available on
your website, there’s a good chance that your best
prices and deals are getting skipped over by visitors
from other channels. Your email campaign is the
one opportunity you have to communicate these
valuable savings to your potential buyers. Without
getting to extensive, offer several items that have
big savings, and you’ll find that your click through
rate increases almost ten-fold.


Always Offer a Savings Code
• It’s OK to offer up a savings code that offers free shipping or
10% off any order. While this may not make the most amount
of money for you, and can potentially create a loss, offering a
savings code with every email generates opens and traffic to
your website. The hardest part about selling someone on
your products is getting them in front of your web page. A
savings code is the perfect opportunity to get a curious
shopper over to your site to save a couple of dollars.

• For more Internet Marketing Tips, visit: http://www.upperhandtech.com


Email Marketing Tips Part 2

Recommandé

Recommandé

Contenu connexe

En vedette

En vedette (20)

Email Marketing Tips Part 2