3. Big Picture
Compelling Business Model
.
• 33% CAGR between 2000 and December 2007 (after original rapid growth)
• 9.2M items shipped since inception
• 80% direct ship from manufacturer; 21 inventory turns per year
Good
• No capital raised since ‘99; no debt Balance
Sheet
• Negative cash conversion cycle (-10 to -25 days) financed growth
• Cash flow positive annually from 2002 onward
3
4. Big Picture
Award Winning e-Commerce Expertise
.
• National website of the year 2001, 2002, 2004, 2006, 2007
(Multi Channel Merchant … among 200 to 400 e-retailers)
Extendable Platform .
• Run partner sites (and customer care) for Tumi, Case Logic
• Integrated footwear site (sold site three years later)
• Operating Tumi in Europe and Japan
Blended Product Model .
• Branded products: 93% of revenues
• Private Label products: 7% of revenues, #1 brand, growing fast
4
5. Big Picture
Major Innovations .
• One of first five retailers to solicit customer reviews, starting 1999
• Pioneered drop-ship (wide selection) model within bag industry
Blended Distribution Model .
• Drop-ship from 500 supplier warehouses
• Distribute “inventoried products” through one 3PL in Texas
Experienced Leadership .
• Management: Samsonite, Case Logic
• Investors: Benchmark, TCV, angels from Goldman Sachs, Merrill Lynch
5
6. Large Global Market
• $22B USA market (see below)
• $25B European market (estimate)
• $14B Japanese market (estimate, $10B handbags in 2007)
• $61B+
6
7. USA Competitive Position for eBags
wide selection
of bags
eBags distribution partner
eBags: ultimate bag specialist
NEW eBags distribution partner
with widest selection and
highest level of expertise
eBags distribution partner
specializes
sells all
in bags
products
limited selection
of bags 7
8. Compelling Business Model
eBags
Bag Retail
.
.
• Inventory 2.0 turns 21.0 turns
• Brands 50 550
• Designers Few Many (discovery)
• IMU 38% to 55% 55%
• Cash Conversion Rate +90 days with terms Negative 10 to 25 days
• Financials 500+ closings (US)
200+ (.de) since 9/11
1800Luggage BNKRPT
LuggageGiant BNKRPT
Bag-N-Baggage BNKRPT
-- May 2008
• Customer’s Voice No 1.5M reviews
• Big box retailers No (eBags)
8
13. Little Things Matter
Video tab (125 videos)
• throughout site, too
Auto-fill search
Similar items, easy
comparisons
Live chat
1.5M reviews
• 20% response rate
Free returns
Colors
Advanced zoom
• With multiple pictures
Behavioral targeting
Predictive arrival
Up to 7 photos per
item
13
14. Monitor Popular Activities
See Similar Items, Add to Comparison Chart, Tell a Friend, Zoom
86 clicks on Komen
• Six hours of activity
– Click activity shows recent
changes to key navigation
elements are popular
• Mega picture 682 clicks
• Zoom 549 clicks
• Add to cart 381 clicks
• See similar items 363 clicks
• Add to comp chrt 337 clicks
• Tell a friend 35 clicks
– We want to encourage
this more by tying in
rewards program
33 clicks on
the 6 BT
placements
180 clicks
57 clicks on
40 clicks
JanSport’s logo 14