SlideShare une entreprise Scribd logo
1  sur  16
May 2008




           1
2
Big Picture


Compelling Business Model
.




• 33% CAGR between 2000 and December 2007 (after original rapid growth)

• 9.2M items shipped since inception

• 80% direct ship from manufacturer; 21 inventory turns per year
                                                                          Good
• No capital raised since ‘99; no debt                                    Balance
                                                                          Sheet
• Negative cash conversion cycle (-10 to -25 days) financed growth

• Cash flow positive annually from 2002 onward




                                                                                3
Big Picture



Award Winning e-Commerce Expertise
.


• National website of the year 2001, 2002, 2004, 2006, 2007
             (Multi Channel Merchant … among 200 to 400 e-retailers)


Extendable Platform                                                    .
    • Run partner sites (and customer care) for Tumi, Case Logic
    • Integrated footwear site (sold site three years later)
    • Operating Tumi in Europe and Japan

Blended Product Model                                                      .
• Branded products: 93% of revenues
• Private Label products: 7% of revenues, #1 brand, growing fast



                                                                               4
Big Picture



Major Innovations                      .




• One of first five retailers to solicit customer reviews, starting 1999
• Pioneered drop-ship (wide selection) model within bag industry

Blended Distribution Model                         .




• Drop-ship from 500 supplier warehouses
• Distribute “inventoried products” through one 3PL in Texas

Experienced Leadership                             .
• Management: Samsonite, Case Logic
• Investors: Benchmark, TCV, angels from Goldman Sachs, Merrill Lynch



                                                                           5
Large Global Market

•   $22B USA market (see below)
•   $25B European market (estimate)
•   $14B Japanese market (estimate, $10B handbags in 2007)
•   $61B+




                                                             6
USA Competitive Position for eBags
                                                    wide selection
                                                       of bags


                 eBags distribution partner




                                                                       eBags: ultimate bag specialist
             NEW eBags distribution partner
                                                                         with widest selection and
                                                                         highest level of expertise
                      eBags distribution partner




                                                                                            specializes
 sells all
                                                                                              in bags
products




                                                   limited selection
                                                        of bags                                     7
Compelling Business Model

                                                     eBags
                         Bag Retail
                                                     .
                         .




• Inventory                  2.0 turns                   21.0 turns

• Brands                     50                          550

• Designers                  Few                         Many (discovery)

• IMU                        38% to 55%                  55%

• Cash Conversion Rate       +90 days with terms         Negative 10 to 25 days

• Financials                 500+ closings (US)
                             200+ (.de) since 9/11
                             1800Luggage BNKRPT
                             LuggageGiant BNKRPT
                             Bag-N-Baggage BNKRPT
                             -- May 2008

• Customer’s Voice           No                          1.5M reviews

• Big box retailers          No (eBags)


                                                                                  8
Shopping Experience
Shopper Ratings


                              Netpromoter score: 58
                                          Average NPS: 13
  2007 scores: Apple 66 ------- eBags ------- Intuit 58 Cisco 57 Federal Express 56 Southwest Airlines 51
            American Express 50 Commerce Bank 50 Dell 50 Adobe 48 Electronic Arts 48




Award for 2007




                                                                                                            10
eBags Handbags
56% revenue growth in FY’08, 64% in Q1 FY’09




                                               11
Consumer Preferred Brand Offering
Price




                                                     May 2008

                                                     550
                                            Brands
                                                     40,000
                                            SKUs



                                                     Fashion    12
Little Things Matter




                       Video tab (125 videos)
                       • throughout site, too

                       Auto-fill search

                       Similar items, easy
                       comparisons

                       Live chat

                       1.5M reviews
                       • 20% response rate


                       Free returns

                       Colors

                       Advanced zoom
                       • With multiple pictures


                       Behavioral targeting

                       Predictive arrival

                       Up to 7 photos per
                       item
                                                  13
Monitor Popular Activities
             See Similar Items, Add to Comparison Chart, Tell a Friend, Zoom




                                             86 clicks on Komen


                                                                             • Six hours of activity
                                                                                 – Click activity shows recent
                                                                                   changes to key navigation
                                                                                   elements are popular
                                                                                     • Mega picture 682 clicks
                                                                                     • Zoom 549 clicks
                                                                                     • Add to cart 381 clicks
                                                                                     • See similar items 363 clicks
                                                                                     • Add to comp chrt 337 clicks
                                                                                     • Tell a friend 35 clicks
                                                                                        – We want to encourage
                                                                                          this more by tying in
                                                                                          rewards program




                                                                  33 clicks on
                                                                  the 6 BT
                                                                  placements
180 clicks
                                 57 clicks on
40 clicks
                                 JanSport’s logo                                                                      14
Growth
Growth Since Inception


     $90
Revenues                                                                                     Recession
                                                                                              ********   Sold 6PM.com
                                                                                                         so eBags
    $80                                                                                                  could focus on
                                                                                                         our core business
    $70

    $60
    $50                                                                                                      6PM (shoes)
    $40                                                                                                      eBags
    $30                            Recession
                                 Terrorist Attack
                                    ***********
    $20           Dot Bomb
                  ************

    $10
                                                                                                         Greater than
                                                                                                         4% EBITDAA
     $0
           1999


                  2000


                                 2001


                                            2002


                                                      2003

                                                                2004


                                                                        2005


                                                                               2006


                                                                                      2007


                                                                                                2008
                                                    Fiscal years
                                                    July through June




                                                                                                                             16

Contenu connexe

Tendances

doug_Robb_Amazon_analysis
doug_Robb_Amazon_analysisdoug_Robb_Amazon_analysis
doug_Robb_Amazon_analysisDoug Robb
 
Amazon.com Supply chain management- case study
Amazon.com Supply chain management- case studyAmazon.com Supply chain management- case study
Amazon.com Supply chain management- case studyGreeshma Radhakrishnan
 
BOPIS & BISBO will propel retail into orbit
BOPIS & BISBO will propel retail into orbitBOPIS & BISBO will propel retail into orbit
BOPIS & BISBO will propel retail into orbitparago
 
2015 domestic pulse_of_the_online_shopper_executive_summary
2015 domestic pulse_of_the_online_shopper_executive_summary2015 domestic pulse_of_the_online_shopper_executive_summary
2015 domestic pulse_of_the_online_shopper_executive_summaryMarketing Media Review
 
Study of inventory management of amazon.com
Study of inventory management  of amazon.comStudy of inventory management  of amazon.com
Study of inventory management of amazon.comAnuj Sharma
 
Top 3 markets guide
Top 3 markets guideTop 3 markets guide
Top 3 markets guidePitney Bowes
 
Amazon case sectiond_group2 (1)
Amazon case sectiond_group2 (1)Amazon case sectiond_group2 (1)
Amazon case sectiond_group2 (1)manojashvini
 
Amazon ppt
Amazon pptAmazon ppt
Amazon pptaftabssm
 
2018 Global Ecommerce Study - Summary Report
2018 Global Ecommerce Study - Summary Report2018 Global Ecommerce Study - Summary Report
2018 Global Ecommerce Study - Summary ReportPitney Bowes
 
Shopper Insights
Shopper InsightsShopper Insights
Shopper Insightsddupus
 
the new retail ecosystem From disrupted to disruptor - startup
the new retail ecosystem From disrupted to disruptor - startup the new retail ecosystem From disrupted to disruptor - startup
the new retail ecosystem From disrupted to disruptor - startup Ian Beckett
 
21 BOPIS facts and statistics
21 BOPIS facts and statistics 21 BOPIS facts and statistics
21 BOPIS facts and statistics Lineapple
 
Amazon online shopping
Amazon online shoppingAmazon online shopping
Amazon online shoppingSameer10031993
 
Amazon.com - Company Analysis (OD & HRM)
Amazon.com - Company Analysis (OD & HRM)Amazon.com - Company Analysis (OD & HRM)
Amazon.com - Company Analysis (OD & HRM)Nikhil Saraf
 

Tendances (20)

doug_Robb_Amazon_analysis
doug_Robb_Amazon_analysisdoug_Robb_Amazon_analysis
doug_Robb_Amazon_analysis
 
Amazon.com Supply chain management- case study
Amazon.com Supply chain management- case studyAmazon.com Supply chain management- case study
Amazon.com Supply chain management- case study
 
BOPIS & BISBO will propel retail into orbit
BOPIS & BISBO will propel retail into orbitBOPIS & BISBO will propel retail into orbit
BOPIS & BISBO will propel retail into orbit
 
2015 domestic pulse_of_the_online_shopper_executive_summary
2015 domestic pulse_of_the_online_shopper_executive_summary2015 domestic pulse_of_the_online_shopper_executive_summary
2015 domestic pulse_of_the_online_shopper_executive_summary
 
Study of inventory management of amazon.com
Study of inventory management  of amazon.comStudy of inventory management  of amazon.com
Study of inventory management of amazon.com
 
Top 3 markets guide
Top 3 markets guideTop 3 markets guide
Top 3 markets guide
 
Amazon
AmazonAmazon
Amazon
 
Amazon Case
Amazon CaseAmazon Case
Amazon Case
 
Amazon case sectiond_group2 (1)
Amazon case sectiond_group2 (1)Amazon case sectiond_group2 (1)
Amazon case sectiond_group2 (1)
 
Amazon ppt
Amazon pptAmazon ppt
Amazon ppt
 
2018 Global Ecommerce Study - Summary Report
2018 Global Ecommerce Study - Summary Report2018 Global Ecommerce Study - Summary Report
2018 Global Ecommerce Study - Summary Report
 
Shopper Insights
Shopper InsightsShopper Insights
Shopper Insights
 
About Amazon.com
About Amazon.comAbout Amazon.com
About Amazon.com
 
the new retail ecosystem From disrupted to disruptor - startup
the new retail ecosystem From disrupted to disruptor - startup the new retail ecosystem From disrupted to disruptor - startup
the new retail ecosystem From disrupted to disruptor - startup
 
Amazon
AmazonAmazon
Amazon
 
AMAZON
AMAZONAMAZON
AMAZON
 
21 BOPIS facts and statistics
21 BOPIS facts and statistics 21 BOPIS facts and statistics
21 BOPIS facts and statistics
 
Amazon
AmazonAmazon
Amazon
 
Amazon online shopping
Amazon online shoppingAmazon online shopping
Amazon online shopping
 
Amazon.com - Company Analysis (OD & HRM)
Amazon.com - Company Analysis (OD & HRM)Amazon.com - Company Analysis (OD & HRM)
Amazon.com - Company Analysis (OD & HRM)
 

Similaire à eBags May 2008

2007 Annual Meeting of eBay Shareholders
2007 Annual Meeting of eBay Shareholders2007 Annual Meeting of eBay Shareholders
2007 Annual Meeting of eBay ShareholdersPhil Wolff
 
GDC '09: Creating Value for Video Game Companies
GDC '09: Creating Value for Video Game CompaniesGDC '09: Creating Value for Video Game Companies
GDC '09: Creating Value for Video Game CompaniesMitch Lasky
 
From Retail to Wetail: the future of retail communication
From Retail to Wetail: the future of retail communicationFrom Retail to Wetail: the future of retail communication
From Retail to Wetail: the future of retail communicationAlessandro Panella
 
eBay 2009 Analyst Day
eBay 2009 Analyst DayeBay 2009 Analyst Day
eBay 2009 Analyst DayPhil Wolff
 
Innovation Some Holistic Thoughts Colin Gordon Glanbia Consumer Foods
Innovation Some Holistic Thoughts   Colin Gordon Glanbia Consumer FoodsInnovation Some Holistic Thoughts   Colin Gordon Glanbia Consumer Foods
Innovation Some Holistic Thoughts Colin Gordon Glanbia Consumer FoodsNenad Severin
 
Jessops - eCommerce Strategy
Jessops - eCommerce StrategyJessops - eCommerce Strategy
Jessops - eCommerce StrategyMartha Tolosa
 
Ebay Shareholders Jun 08 Final
Ebay Shareholders Jun 08 FinalEbay Shareholders Jun 08 Final
Ebay Shareholders Jun 08 Finalearningsreport
 
Whatif business report
Whatif business reportWhatif business report
Whatif business reportCandy Willems
 
Whatif business report
Whatif business reportWhatif business report
Whatif business reportCandy Willems
 
Global Growth & Infrastructure Breakout
Global Growth & Infrastructure BreakoutGlobal Growth & Infrastructure Breakout
Global Growth & Infrastructure Breakoutfinance7
 
Paypal: The Global Internet Payment Network
Paypal: The Global Internet Payment NetworkPaypal: The Global Internet Payment Network
Paypal: The Global Internet Payment Networkinvestorrelation
 
ShopperGauge Overview
ShopperGauge OverviewShopperGauge Overview
ShopperGauge OverviewJon Kramer
 
SalesSchool - designing powerful VC pitches
SalesSchool - designing powerful VC pitchesSalesSchool - designing powerful VC pitches
SalesSchool - designing powerful VC pitchesIdea Transplant
 
Sporting Goods Retail - Business Plan
Sporting Goods Retail - Business PlanSporting Goods Retail - Business Plan
Sporting Goods Retail - Business PlanSrinivasan Raghavan
 
Webinar-Daily Deals and Mobile-Engagement Explained
Webinar-Daily Deals and Mobile-Engagement ExplainedWebinar-Daily Deals and Mobile-Engagement Explained
Webinar-Daily Deals and Mobile-Engagement ExplainedWaterfall Mobile
 
Engaging End Users (There are More Than You Think)
Engaging End Users (There are More Than You Think)Engaging End Users (There are More Than You Think)
Engaging End Users (There are More Than You Think)Aaron Magness
 
Advanced Selling Strategies
Advanced Selling StrategiesAdvanced Selling Strategies
Advanced Selling Strategiesfongmickey
 
New Balance Final
New  Balance FinalNew  Balance Final
New Balance Finalthats4u83
 

Similaire à eBags May 2008 (20)

2007 Annual Meeting of eBay Shareholders
2007 Annual Meeting of eBay Shareholders2007 Annual Meeting of eBay Shareholders
2007 Annual Meeting of eBay Shareholders
 
GDC '09: Creating Value for Video Game Companies
GDC '09: Creating Value for Video Game CompaniesGDC '09: Creating Value for Video Game Companies
GDC '09: Creating Value for Video Game Companies
 
From Retail to Wetail: the future of retail communication
From Retail to Wetail: the future of retail communicationFrom Retail to Wetail: the future of retail communication
From Retail to Wetail: the future of retail communication
 
eBay 2009 Analyst Day
eBay 2009 Analyst DayeBay 2009 Analyst Day
eBay 2009 Analyst Day
 
Qeep Next09
Qeep Next09Qeep Next09
Qeep Next09
 
Innovation Some Holistic Thoughts Colin Gordon Glanbia Consumer Foods
Innovation Some Holistic Thoughts   Colin Gordon Glanbia Consumer FoodsInnovation Some Holistic Thoughts   Colin Gordon Glanbia Consumer Foods
Innovation Some Holistic Thoughts Colin Gordon Glanbia Consumer Foods
 
Mooga Sony Music Case study (Update April. 09)
Mooga Sony Music Case study (Update April. 09)Mooga Sony Music Case study (Update April. 09)
Mooga Sony Music Case study (Update April. 09)
 
Jessops - eCommerce Strategy
Jessops - eCommerce StrategyJessops - eCommerce Strategy
Jessops - eCommerce Strategy
 
Ebay Shareholders Jun 08 Final
Ebay Shareholders Jun 08 FinalEbay Shareholders Jun 08 Final
Ebay Shareholders Jun 08 Final
 
Whatif business report
Whatif business reportWhatif business report
Whatif business report
 
Whatif business report
Whatif business reportWhatif business report
Whatif business report
 
Global Growth & Infrastructure Breakout
Global Growth & Infrastructure BreakoutGlobal Growth & Infrastructure Breakout
Global Growth & Infrastructure Breakout
 
Paypal: The Global Internet Payment Network
Paypal: The Global Internet Payment NetworkPaypal: The Global Internet Payment Network
Paypal: The Global Internet Payment Network
 
ShopperGauge Overview
ShopperGauge OverviewShopperGauge Overview
ShopperGauge Overview
 
SalesSchool - designing powerful VC pitches
SalesSchool - designing powerful VC pitchesSalesSchool - designing powerful VC pitches
SalesSchool - designing powerful VC pitches
 
Sporting Goods Retail - Business Plan
Sporting Goods Retail - Business PlanSporting Goods Retail - Business Plan
Sporting Goods Retail - Business Plan
 
Webinar-Daily Deals and Mobile-Engagement Explained
Webinar-Daily Deals and Mobile-Engagement ExplainedWebinar-Daily Deals and Mobile-Engagement Explained
Webinar-Daily Deals and Mobile-Engagement Explained
 
Engaging End Users (There are More Than You Think)
Engaging End Users (There are More Than You Think)Engaging End Users (There are More Than You Think)
Engaging End Users (There are More Than You Think)
 
Advanced Selling Strategies
Advanced Selling StrategiesAdvanced Selling Strategies
Advanced Selling Strategies
 
New Balance Final
New  Balance FinalNew  Balance Final
New Balance Final
 

eBags May 2008

  • 2. 2
  • 3. Big Picture Compelling Business Model . • 33% CAGR between 2000 and December 2007 (after original rapid growth) • 9.2M items shipped since inception • 80% direct ship from manufacturer; 21 inventory turns per year Good • No capital raised since ‘99; no debt Balance Sheet • Negative cash conversion cycle (-10 to -25 days) financed growth • Cash flow positive annually from 2002 onward 3
  • 4. Big Picture Award Winning e-Commerce Expertise . • National website of the year 2001, 2002, 2004, 2006, 2007 (Multi Channel Merchant … among 200 to 400 e-retailers) Extendable Platform . • Run partner sites (and customer care) for Tumi, Case Logic • Integrated footwear site (sold site three years later) • Operating Tumi in Europe and Japan Blended Product Model . • Branded products: 93% of revenues • Private Label products: 7% of revenues, #1 brand, growing fast 4
  • 5. Big Picture Major Innovations . • One of first five retailers to solicit customer reviews, starting 1999 • Pioneered drop-ship (wide selection) model within bag industry Blended Distribution Model . • Drop-ship from 500 supplier warehouses • Distribute “inventoried products” through one 3PL in Texas Experienced Leadership . • Management: Samsonite, Case Logic • Investors: Benchmark, TCV, angels from Goldman Sachs, Merrill Lynch 5
  • 6. Large Global Market • $22B USA market (see below) • $25B European market (estimate) • $14B Japanese market (estimate, $10B handbags in 2007) • $61B+ 6
  • 7. USA Competitive Position for eBags wide selection of bags eBags distribution partner eBags: ultimate bag specialist NEW eBags distribution partner with widest selection and highest level of expertise eBags distribution partner specializes sells all in bags products limited selection of bags 7
  • 8. Compelling Business Model eBags Bag Retail . . • Inventory 2.0 turns 21.0 turns • Brands 50 550 • Designers Few Many (discovery) • IMU 38% to 55% 55% • Cash Conversion Rate +90 days with terms Negative 10 to 25 days • Financials 500+ closings (US) 200+ (.de) since 9/11 1800Luggage BNKRPT LuggageGiant BNKRPT Bag-N-Baggage BNKRPT -- May 2008 • Customer’s Voice No 1.5M reviews • Big box retailers No (eBags) 8
  • 10. Shopper Ratings Netpromoter score: 58 Average NPS: 13 2007 scores: Apple 66 ------- eBags ------- Intuit 58 Cisco 57 Federal Express 56 Southwest Airlines 51 American Express 50 Commerce Bank 50 Dell 50 Adobe 48 Electronic Arts 48 Award for 2007 10
  • 11. eBags Handbags 56% revenue growth in FY’08, 64% in Q1 FY’09 11
  • 12. Consumer Preferred Brand Offering Price May 2008 550 Brands 40,000 SKUs Fashion 12
  • 13. Little Things Matter Video tab (125 videos) • throughout site, too Auto-fill search Similar items, easy comparisons Live chat 1.5M reviews • 20% response rate Free returns Colors Advanced zoom • With multiple pictures Behavioral targeting Predictive arrival Up to 7 photos per item 13
  • 14. Monitor Popular Activities See Similar Items, Add to Comparison Chart, Tell a Friend, Zoom 86 clicks on Komen • Six hours of activity – Click activity shows recent changes to key navigation elements are popular • Mega picture 682 clicks • Zoom 549 clicks • Add to cart 381 clicks • See similar items 363 clicks • Add to comp chrt 337 clicks • Tell a friend 35 clicks – We want to encourage this more by tying in rewards program 33 clicks on the 6 BT placements 180 clicks 57 clicks on 40 clicks JanSport’s logo 14
  • 16. Growth Since Inception $90 Revenues Recession ******** Sold 6PM.com so eBags $80 could focus on our core business $70 $60 $50 6PM (shoes) $40 eBags $30 Recession Terrorist Attack *********** $20 Dot Bomb ************ $10 Greater than 4% EBITDAA $0 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 Fiscal years July through June 16