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Iscram2009 Social Media Workshop

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Social Media for Crisis Response ISCRAM 2009 Workshop May 10 2009 amandaleehughes susanne.jul jonaslandgren sophiabliu hughesal76 sjul Jonaslandgren sophiabliu www.cs.colorado.edu/~hughesal/ www.sjul.org jonaslandgren.blogspot.com sophiabliu.com
Overview What Are “Social Media”?  Hands-On  Start Your Accounts!  Tweets, Walls and ISCRAM Live  During the Conference  Crisis Response  Wrap-up  Copyright© 2009 SJul
What Are Social Media?
Social Media Social beings  Act on knowledge of others  Social media  Exposes information about others  Enables action  Copyright© 2009 SJul
3 Basic Elements Identity 1. Personal network 2. Social network 3. Copyright© 2009 SJul
Non-Social Media Communication, collaboration media  skype, Google docs, etc.    Identity, personal network, social network  Voting (crowd-sourcing, recommender  systems) Digg, Delicious, Kirtsy, Netf lix  Identity, personal network, social network    Copyright© 2009 SJul Identity Personal network Social network
Personal Network Expansion Who in social network should be in  personal network? 2 models  Inferencing  Self-selection  Copyright© 2009 SJul
Inferencing Any friend of yours…  Bi-directional connectivity  Networking  facebook, LinkedIn  Copyright© 2009 SJul
Inferencing Demo: facebook Web-based “friendshipping”  Write on “walls”  Identity Profile Personal network friends Copyright© 2009 SJul Social network friends of friends Vocabulary facebooking
Self-selection I like what you like…  Uni-directional connectivity  Broadcast publication  twitter  Copyright© 2009 SJul
Self-Selection Demo: Twitter SMS-based micro-blogging  Text  140 character tweets  Identity Profile Personal network following Copyright© 2009 SJul Social network following, followers Vocabulary tweet, tweeple
Review 3 basic elements  Identity  Personal network  Social network  2 basic models  Inferencing  Self-selection  Copyright© 2009 SJul
Review Purposes (facilities)  Self-expression  Conversation  Artifact-sharing  Copyright© 2009 SJul
Social Mobile Media Social media on a mobile device  Copyright© 2009 SJul
Hands On Start Your Accounts!
Start Your Accounts! facebook  twitter  bambuser  slideshare  Copyright© 2009 SJul
facebook Identity Profile Copyright© 2009 SJul Personal network friends Social network friends of friends
twitter SMS-based micro-blogging  Text  140 character tweets  Web access  Identity Profile Copyright© 2009 SJul Personal network followers (self-selecting) Social network Following, followed by
bambuser Identity Copyright© 2009 SJul Personal network Social network
Hands On Tweets, Walls and ISCRAM Live
Hands On During the Conference
Crisis Response
Purposes Self-expression  Information (blogger, twitter, Bambuser,  mobltz) Artifacts (f lickr, YouTube, SlideShare)  Conversation (facebook, diigo, GeoChat)  Resource location (LinkedIn, latitude)  Collaboration(Evolve, mobltz)  All of the above  Copyright© 2009 SJul Community development (Second Life, Ravelry,  games)
Challenges for Crisis Response Multiple identity management  Profile proliferation  Fragmentation of personal network  Trust  Credibility  Reliability (timeliness)  C&C antithesis  Bi-directional or self-selected uni-directional  connectivity Copyright© 2009 SJul Single simple social network  Information overload 
Considerations for Crisis Response Privacy  Can multiple closed networks be created (community  or workgroups)? Control  Who determines network membership (self,  candidate, gatekeeper)? Directionality  Does network membership convey equal capabilities?  Augmentation  Copyright© 2009 SJul Are communications augmented or logged (time -  stamping, geo-coding, etc.)?
Wrap-up
Comments? Tweet, blog,…  Copyright© 2009 SJul
Amanda Hughes amandaleehughes, hughesal76 University of Colorado Susanne Jul, PhD susanne.jul, sjul Amaryllis Consulting Jonas Landgren, PhD jonaslandgren, jonaslandgren Viktoria Institute Sophia Liu sophiabliu, sophiabliu University of Colorado
Social Media for Crisis Response Amandaleehughes hughesal76 www.cs.colorado.edu/~hughesal/ jonaslandgren ISCRAM 2009 Workshop jonaslandgren www.viktoria.se/~landgren/ May 10 2009 sophiabliu sophiabliu sophiabliu.com susanne.jul sjul www.sjul.org

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Iscram2009 Social Media Workshop

  • 1. Social Media for Crisis Response ISCRAM 2009 Workshop May 10 2009 amandaleehughes susanne.jul jonaslandgren sophiabliu hughesal76 sjul Jonaslandgren sophiabliu www.cs.colorado.edu/~hughesal/ www.sjul.org jonaslandgren.blogspot.com sophiabliu.com
  • 2. Overview What Are “Social Media”?  Hands-On  Start Your Accounts!  Tweets, Walls and ISCRAM Live  During the Conference  Crisis Response  Wrap-up  Copyright© 2009 SJul
  • 4. Social Media Social beings  Act on knowledge of others  Social media  Exposes information about others  Enables action  Copyright© 2009 SJul
  • 5. 3 Basic Elements Identity 1. Personal network 2. Social network 3. Copyright© 2009 SJul
  • 6. Non-Social Media Communication, collaboration media  skype, Google docs, etc.    Identity, personal network, social network  Voting (crowd-sourcing, recommender  systems) Digg, Delicious, Kirtsy, Netf lix  Identity, personal network, social network    Copyright© 2009 SJul Identity Personal network Social network
  • 7. Personal Network Expansion Who in social network should be in  personal network? 2 models  Inferencing  Self-selection  Copyright© 2009 SJul
  • 8. Inferencing Any friend of yours…  Bi-directional connectivity  Networking  facebook, LinkedIn  Copyright© 2009 SJul
  • 9. Inferencing Demo: facebook Web-based “friendshipping”  Write on “walls”  Identity Profile Personal network friends Copyright© 2009 SJul Social network friends of friends Vocabulary facebooking
  • 10. Self-selection I like what you like…  Uni-directional connectivity  Broadcast publication  twitter  Copyright© 2009 SJul
  • 11. Self-Selection Demo: Twitter SMS-based micro-blogging  Text  140 character tweets  Identity Profile Personal network following Copyright© 2009 SJul Social network following, followers Vocabulary tweet, tweeple
  • 12. Review 3 basic elements  Identity  Personal network  Social network  2 basic models  Inferencing  Self-selection  Copyright© 2009 SJul
  • 13. Review Purposes (facilities)  Self-expression  Conversation  Artifact-sharing  Copyright© 2009 SJul
  • 14. Social Mobile Media Social media on a mobile device  Copyright© 2009 SJul
  • 15. Hands On Start Your Accounts!
  • 16. Start Your Accounts! facebook  twitter  bambuser  slideshare  Copyright© 2009 SJul
  • 17. facebook Identity Profile Copyright© 2009 SJul Personal network friends Social network friends of friends
  • 18. twitter SMS-based micro-blogging  Text  140 character tweets  Web access  Identity Profile Copyright© 2009 SJul Personal network followers (self-selecting) Social network Following, followed by
  • 19. bambuser Identity Copyright© 2009 SJul Personal network Social network
  • 20. Hands On Tweets, Walls and ISCRAM Live
  • 21. Hands On During the Conference
  • 23. Purposes Self-expression  Information (blogger, twitter, Bambuser,  mobltz) Artifacts (f lickr, YouTube, SlideShare)  Conversation (facebook, diigo, GeoChat)  Resource location (LinkedIn, latitude)  Collaboration(Evolve, mobltz)  All of the above  Copyright© 2009 SJul Community development (Second Life, Ravelry,  games)
  • 24. Challenges for Crisis Response Multiple identity management  Profile proliferation  Fragmentation of personal network  Trust  Credibility  Reliability (timeliness)  C&C antithesis  Bi-directional or self-selected uni-directional  connectivity Copyright© 2009 SJul Single simple social network  Information overload 
  • 25. Considerations for Crisis Response Privacy  Can multiple closed networks be created (community  or workgroups)? Control  Who determines network membership (self,  candidate, gatekeeper)? Directionality  Does network membership convey equal capabilities?  Augmentation  Copyright© 2009 SJul Are communications augmented or logged (time -  stamping, geo-coding, etc.)?
  • 27. Comments? Tweet, blog,…  Copyright© 2009 SJul
  • 28. Amanda Hughes amandaleehughes, hughesal76 University of Colorado Susanne Jul, PhD susanne.jul, sjul Amaryllis Consulting Jonas Landgren, PhD jonaslandgren, jonaslandgren Viktoria Institute Sophia Liu sophiabliu, sophiabliu University of Colorado
  • 29. Social Media for Crisis Response Amandaleehughes hughesal76 www.cs.colorado.edu/~hughesal/ jonaslandgren ISCRAM 2009 Workshop jonaslandgren www.viktoria.se/~landgren/ May 10 2009 sophiabliu sophiabliu sophiabliu.com susanne.jul sjul www.sjul.org