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Added Extras Company Profile
1.
2. Added Extras is a leading marketer and manufacturer of a broad portfolio of branded and private label products including over-the-counter
(“OTC”) healthcare products in cough, cold, and first aid categories, as well as lip care including medicated lip balm, cosmetics, personal
care and fashion accessories. AE has a solid track record of success in licensing, and has product lines with best in class licensors in
entertainment and packaged goods. We have a diversified customer base which spans across all channels of distribution. AE is a valued
resource at the mass market, drug and supermarket level, shipping to all the majors including Wal-Mart, Target, K-Mart, CVS, Walgreen’s,
Kroger and Dollar General. Added Extras is a member in good standing of ICMAD (Independent Cosmetic Manufacturers and Distributors).
In a strategic move to grow the business, AE merged with Li & Fung - the world’s largest consumer packaging company, founded in 1906.
L&F is a global trading group based in Hong Kong, that supplies high-volume, time-sensitive consumer goods. L&F offers cutting edge
design, engineering and innovation, coupled with competitive prices, superlative quality and outstanding customer service.
About Us
3. Full Service
Fragrance, Color Cosmetics
Skincare, Personal Care
OTC Products
Locker Accessories
Optical Accessories
Primary Packaging
Metal
Plastic
Glass
Wood
Paper
Sourcing
Sundries
Hardgoods
Accesories
Textiles
P.O.S.
Wall Units
Testers
Counter Tops
Secondary Packaging
Bags
Gift Boxes
Containers
Instrumental Beauty
Electrical and
Electronic Devices
We Provide
4. Lip Care
A leader and trendsetter in serious lip care since the successful
launch of the Aquafina lip care line in 2005 and the introduction of
Lip Vitamins in 2006, AE lip care products are now in over 37,000
doors nationwide.
Product Categories
5. Cosmetics
A niche leader in the children's, tween, teen, and adult categories,
producing for over 20 years, supplying both licensed and private
label collections to retailers including Target, Wal-Mart, Claire's,
Hot Topic, Justice, Dollar General, Walgreens, and more.
With a strong private label and in-house brand presence at
specialty, mass and drug, AE is a major supplier to retailers such
as CVS, Target and Walmart in mainstream and missy cosmetics.
Product Categories
6. Bath & Body
A leader in the children's, teen and tween category, producing bath
& body products for over thirty years, in both the licensed and
private label categories.
Key supplier of mid tier, specialty and mass retailers in the private
label sector of this category.
With the introduction of the Aquafina Premium Bath & Body line in
2007 in a modular setting at mass channel, as well as the
introduction of the Minerals Dead Sea bath line, AE continues to
grow its business in this category.
Product Categories
7. Hair Accessories &Jewelry
We have been in the accessories business for over thirty years and
are known for fashion.
Mass merchants use us for direction and allow us to translate our
fashion into product that is sellable to their customers. Specialty
stores love us for our product direction, pricing and quality.
Product Categories
8. OTC / First Aid
Through our expansion of lip care into the cough and cold aisle, we
recognized the opportunity to provide specific first aid products
such as bandages, children’s boo-boo packs, nasal inhalers, chest
rub, and the like.
We have done private label programs in chest rub and other OTC
products such as scar creams and medicated lip balms
Our factory in China is an market leader in chest rub and inhalers
Product Categories
9. Product Categories
Skin Care
Added Extras offers the latest in technological breakthroughs in
the development of men’s and women’s skin care products. For
over fifteen years, we have been silent partners with some of the
biggest names in the beauty industry, providing services in all
areas of private label turnkey manufacturing as well as licensed
products - from creative and development to packaging and
fulfillment.
10. Product Categories
Locker Accessories
In 2011, we launched a brand of fun and functional locker
accessories called Locker Lounge. The Locker Lounge offers
innovation and creativity through color and trends with our unique
mix-and-match locker design collections of wallpaper, bins, dry-
erase boards, mirrors, lights, rugs and more.
With some of the top licensed brands and our in house design
collection, we are the destination for locker essentials and for a
fabulous locker makeover. In over 25,000 stories, including Wal-
Mart, Staples, and Office Depot, we are bringing these speciality
items to the masse as well as supplying Justice and others in the
specialty store arena.
11. Product Categories
Optical Accessories
Optical accessories has been an exciting new category of Added
Extras. Our Licensed and private label products hit close to 10,000
doors the first year out. Quality and fashion are the vital parts of
the success in this category, with items including cases, lanyards,
glass wipes and cleaners. Our products whether in licensed,
private label or generic field, have proven to be highly successful
and we continue adding fun, functional and fashionable items
every season. We are having a lot of fun with this!!
13. Licensor Licensed Property Product Category
Rovid Angry Birds Bath, Cosmetics, FIrst Aid, Optical
Sony Smurfs Bath and Body, Cosmetics
Joester Loria Aquafina Bath and Body, Lip Care
Sanrio Hello Kitty Bath and Body, Cosmetics
MGA Lalaloopsy Bath and Body, Cosmetics
Hasbro Games, My Little Pony, Littlest Pet Shop Cosmetics
American Greetings Strawberry Shortcake Bath and Body, Cosmetics, Bandages
Disney/Lucas Star Wars Bath, Lip Balm, First Aid
Lisa Frank Lisa Frank Bath & Body, Cosmetics, Dress Up/Role Play, First Aid
D. C. Comics Full Portfolio Bath Body and Cosmetics
Marvel Spiderman First Aid
Mattel Monster High Locker Accessories, Optical
Disney Nightmare Before Christmas, Full Portfolio Specialty Only Cosmetics, Fragrance
Topps Bazooka, Ring Pop, Bottle Pop, Push Pop, Juicy Drop Pop Bath and Body, Cosmetics
Real Tree Duck Commander Bath and Body, Bandages
Tokidoki Tokidoki Cosmetic
Eone Peppa Pig Bath and Body
Licenses Held
14. The Process
Project Brief
Research & Product Development
Engineering
Benchmark & Options
Compliance & Audits
Own Manufacturing
Virtual
Manufacturing
Outsourcing
Quality Assurance
Production
Management
Supply Chain
Management
15. In-House Team
The Added Extras Product Development Team, located in the
New York offices, includes an Art Director, six graphic artists,
three product developers, and seasoned merchandisers.
Freelancers
In addition, a team of contracted freelance graphic artists are
used regularly.
Computer Equipment
State of the Art computer equipment and software programs
are used throughout the design process.
Trend Shopping
Our team takes four trend shopping research trips to Europe
and Asia annually and subscribes to Trend Services.
Product Development
16. In HBA, Added Extras manufactures products through a working partnership
with the top Research and Development facilities and contract fillers in the
United States. In addition, proprietary blends are formulated independently
with United States fragrance and flavor house manufacturers.
Added Extras also manufactures product in China and Taiwan. A full-time staff
of fifty people oversee production in Shanghai, China.
Items classified as a “drug” manufactured by Pulisi Chemical Products Ltd.,
Ningbo City, China or L’onvie Inc.
● FDA registered and regulated and CGMP compliant
● Audited by STR, SGS and FDA June 4, 2010, with the audit valid until
June 3, 2013
Non-OTC personal care items manufactured by Ouya Cosmetics, Yiwu City,
China
● FDA registered and regulated and CGMP compliant
Timeline: From Concept to Product
ProductConcept
Manufacturing Overview
All batching, filling and pack out will be
handled by one of Added Extras
reputable U.S. manufacturers or Far
East partners. Added Extras
manufactures products through a
working partnership with the top
Research and Development facilities
and contract fillers in the U.S. and Far
East. In addition, proprietary blends are
formulated independently with U.S.
fragrance and flavor house
manufacturers.
Manufacturing
The development of lines is ongoing, taking up to 120 days from creative to landing
product in the U.S. Up to 90 days for product development through production
samples, 30 days to ship to the U.S.
When needed, the time cycle can be shortened to as low as 60 days when marked
as priority by the factories that we have long-standing relationships with.
17. Manufacturing
Abilities in:
filling
bulk manufacturing
color cosmetics
personal care
fragrance
metal plastic
glass
anodizing
instrumental beauty
LF Beauty (UK)
JVc (Zhangmutou)
PCM (Zhangmutou)
Agleam (Zhongshan)
Wo Lung (Shenzhen)
Castle Way (Shenzhen)
LF Beauty Manufacturing (Changping) POS
AR Electronics (Changping)
LF Asia (Indonesia)LF Asia (Thailand x2)
JS Andodizing (Shenzhen)
18. Quality Control & Regulatory Protocol
QC will be maintained in accordance with recognized industry standards of Cosmetic Good Manufacturing Practices (CGMP).
Factory qualification by in house compliance teams; Social audits on code of conduct requirements (SA8000); Quality system audits,
(GMPC, ISO9000,) US and EU product safety compliance, (REACh, FDA,CPSC )
All Regulatory Protocols are overseen and managed by David Steinberg, founder of the Masters program in Cosmetic Sciences at Farleigh
Dickenson University, where he also taught the Chemistry of Skin Care and the Chemistry of Hair Care from 1982-2000. David teaches
continuing education courses for the Society of Cosmetic Chemists in Cosmetic Raw Materials and directs courses and lectures at the
Center for Professional Advancement in Cosmetic Ingredients, Sunscreens, Skin Product Development, Labeling of OTC Drugs and Cosmetic
Regulations. He is a member of the American Chemical Society, Institute of Food Technologists, Regulatory Affairs Professional Society,
and The Society of Cosmetic Chemists.
Quality Control Protocols QC will be established and maintained by on-site personnel (domestic or Far East production – in accordance
with recognized industry standards of CGMP, as well as by an outside independent Auditor. Any reports from tests performed by an outside
auditor will be made available to the Licensor.
Testing All required testing will be established and performed in accordance with FDA regulations and monitored by David Steinberg.
Microbiological testing and stability testing will be performed either on site or by an outside independent lab as deemed necessary by
industry standards and FDA regulations. Test results will be made available to the licensor.
Any reports from audits performed by an outside auditor will be made available to the Licensor upon request.
Manufacturing
19. Top 10 RetailersTop 10 Retailers
Distribution Capabilities We offer domestic and international distribution.
23. Trade Shows
NACDS - National Assoc. of Chain Drug Stores
ECRM - Efficiency Consumer Response Mgmt
Vegas Variety Show
Cosmoprof Bologna
Cosmoprof Asia (Hong Kong)
Cosmoprof North America (Las Vegas)
Beauty World Frankfurt, Germany
HBA (New York)
Advanced Technology Conference (Barcelona, Spain)
Magic (Las Vegas)
Season/Line Line Introduction To Buyers Merchandise Ship Date
January Market Preview of Summer & 2nd
Qtr. April
March Market Summer & Early Back To School May/June
May Market B-T-S & Preview Holiday July/August
August Market Holiday August/Sept.
November Market Spring December
Major Market Introduction Dates / Trade Show Schedule
24. Our Team
Packaging Design, Product Development, Product Assortments
and Merchandising for all product lines is handled in-house by
the Added Extras’ team of professionals:
Michael Kaplan President
David Shweky Vice President
Dianna Ruth Product Development Manager
Jennifer Casiano Product Development Manager
Erin Gilligan Product Development Manager
Kelley Davison Director of Licensing
Jaime Vega Graphic Artist
Jackie Yi Graphic Artist
Wing Kwok Graphic Artist
Diane Ngai Graphic Artist
Jess Hernandez Graphic Artist
Lynda Kasuga Graphic Artist
Anthony Ferrara Graphic Artist
Annalisa Avogardi Graphic Artist
The above team has a wealth of experience in the development,
sourcing and execution of componentry, product, packaging and
display vehicles for cosmetics and personal care items.
Sales Force
The Added Extras Sales Force consists of seven in-house direct
sales people as well as six manufacturer representative groups
(20 Individual Representatives) throughout the United States and
Canada. The Main Sales Office is located in Manhattan, New York.
Staffing
25. Sustainability Initiatives
Sustainability Initiatives
Spending in excess of $375,000 to convert all our facilities to
use new lighting fixtures that are energy reducing, creating a
Kilowatt reduction of 171,508 & annual burning hours of 3,761.
Also all the lamps & ballast are to be recycled, and skylights are
used in the warehouse.
Using biodegradable cardboard boxes made of 37% recycled
paper, and investigating the use of palettes that are made of
40% recycled material, and can be 100% recycled after use.
Equipment (computers, monitors, keyboards, mouse pads,
printers) and outdated furniture is being donated to schools,
boys’ scouts, and girl scouts.
Use paper that is Acid free & products that meet the sourcing
requirements of the SFI program
