This is a presentation for REALTORS and mortgage professionals who want to learn how to set up a social networking site as well as maximize it's potential in marketing and branding your business.

1. Social Marketing 2.0
Discover how you can create a following on the
internet that will generate boatloads of hot leads!

2. Putting the pieces of the puzzle
together. . .
My Objectives Today
 Help you understand the
power behind Social
Marketing.
 Help you set up your
accounts
 Help you maximize
those accounts to there
fullest potiential.

3. What is Social Media Marketing?
A form of internet marketing which seeks to achieve
branding and marketing communication goals through
the participation in various social media networks
(MySpace, Facebook, LinkedIn), social bookmarking
(Digg, Stumbleupon), social media sharing
(Flickr, YouTube), review/ratings sites
(ePinions, BizRate), blogs, forums, news aggregators
and virtual 3D networks (SecondLife, ActiveWorlds).
Each social media site can be optimized to generate
awareness or traffic.

4. facebook

5. Why should you be on
facebook?
 Most visited social networking
site on the internet. (1.2 billion
visits in January 2009.)
 Third most visited site on the
internet
 People spend their time
browsing profiles, photos, and
getting involved with like-minded
people through Groups.
 FaceBook is a way for people
from the past to connect with you
and see what is going on in your
life.
 You can tap into the power of
Viral Marketing and at the same
time connect with people on a
personal level.

6. Setting Up Your Account

12. Only show information you want
others to see . . .

13. Profile Page
 The starting point for your presence on facebook. Convert
your “friends” to engage with certain parts of your identity.
 It’s the place where you can most deeply and authentically
express your passion for the brand, company, or product you
want to promote.
 One of the most common habits of Facebook users is browsing
the profile pages of friends and stalking the profile pages of
people they want to learn more about. By connecting to
hundreds of parters, customers, associates, and friends on
Facebook, you’ll drive a TON of traffic to your profile page.
Take advantage of that huge opportunity.

14. Your Status Please

15. Updating your status
 Let people know about homes you recently listed.
 Also let them know your going to your kid’s baseball
game. (You don’t want people to think you are only
here for business.)
 Never update your status with something
inappropriate. (ex. Had bad experience with another
agent this week.)
 Add links, video, or photos to your status.
 Try to always add value!

16. Groups, Pages, and Events
 Anyone can use Events to
Powerful tools: promote marketing
events, sponsored
 Groups are the easiest parties, Open Houses, and
way to build community more.
around your brand. Join  When you create an event, it
some and start one. gets a fully-featured
(Stephen Colbert went page, much like a group, that
from zero to 1 Mill in 9 includes a
wall, discussion, photos, video
days)
s, and links. You can invite all
 Pages are like groups but
of your friends to the event;
more customizable. This is friends you invite will receive
good, free viral marketing. a special notification
requesting their RSVP.

19. Promote your next:
Open House
Company Party
FSBO Seminar
Buyer/Seller Seminar
Mortgage Seminar
First Time Home Buyer
Webinar

21. Setting up your account

24. Stay Updated From One Spot!

25. Resources you need to know about