2010: Use of user-research to inform accessibility strategy
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Presentation given by Jonathan Hassell (Head of Audience Experience & Usability for BBC Future Media & Technology) at eAccess-10. Covers: why the BBC cares about accessibility; accessibility should be about ensuring disabled people get the same great user-experience of your products that the rest of your users do; how 'Talking Disability' research let the BBC know how it needed to improve iPlayer for disabled people; how Future Media's Disability Panel 2009 created the genesis of BBC's forthcoming ATK (Accessibility Toolkit)
![Accessibility for audience-focused services at the BBC: Jonathan Hassell Head of Usability & Accessibility BBC Future Media & Technology 13 th July 2010 ,[object Object]](https://image.slidesharecdn.com/20100711-accessibility-at-the-bbc-for-onevoice-110909163657-phpapp01/85/2010-Use-of-user-research-to-inform-accessibility-strategy-1-320.jpg)
![Why the BBC cares about accessibility… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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2010: Use of user-research to inform accessibility strategy
- 8. Finding: You are a leader in online accessibility. The challenge is to keep that reputation as expectations rise. Sources: Phase 2 and 3 research My own opinion on the BBC they are probably the best sites, so simple. Male, Visual Impairment, London If you ’re on BBC One website and you want to find out what’s happening to the Newcastle game and stuff like that, it’s like 2-3 minutes, when I’m on ITV it’s like 6, 7 or 8 minutes, Male, Hearing Impairment, Newcastle It's a very good website, very, very accessible... I can't really fault their website. Female, Visual Impairment, London
- 26. Two clicks to preview a change…
- 27. Three more clicks to tweak and save your theme…
- 28. And the rest of BBC Online uses your preferences…
Notes de l'éditeur
- Thanks Nicola. This is the last presentation – so start thinking of questions for the end…
- I ’ve been working in accessibility for years … And this is where we started …
- I ’ve been working in accessibility for years … And this is where we started …
- The web isn ’t so much about information any more. It ’s so much more than that …
- You see what I ’m saying. There is no reason why we shouldn ’t do the same things in researching the needs of disabled people as we would non-disabled users .
- CR - Usability testing is most straightforward method , perhaps best understood – how many here have seen usability testing on their site ? It ’s a core method used by BBC & other broadcasters we’ve worked with Can see the user, can record what's happening with PIP images –snippets from video are powerful Image Testing iPlayer when more content & functionality added led to important changes some subtle, some less so. Some on IA (grouping / categorising content ie navigation) and some others on the presentation level for a given page. All based on understanding people ’s natural behaviour when searching for & using TV & Radio Content I have image of testing with a blind user as well in a test lab
- You see what I ’m saying. There is no reason why we shouldn ’t do the same things in researching the needs of disabled people as we would non-disabled users .
- You see what I ’m saying. There is no reason why we shouldn ’t do the same things in researching the needs of disabled people as we would non-disabled users .
- You see what I ’m saying. There is no reason why we shouldn ’t do the same things in researching the needs of disabled people as we would non-disabled users .
- You see what I ’m saying. There is no reason why we shouldn ’t do the same things in researching the needs of disabled people as we would non-disabled users .