Talk given by Jonathan Hassell - Editor of Standards & Guidelines for BBC New Media - at Association of Online Publishers accessibility event in 2003. Covers: motivations of organisations to be interested in accessibility; initial research into accessibility of bbc.co.uk by System Concepts; examples for where WAI WCAG 1.0 standards didn't do enough to help users (tables) or didn't understand with the needs of broadcasters (video subtitling); recommendations to embed accessibility in bbc.co.uk culture by educating and motivating production staff.