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Social Media Presentation — Student Affairs Division Meeting

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jonathanmcbride
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Maintaining a Business or Group Page on Facebook SA Division Meeting Weber State University January 2012
Let’s start at the beginning to provide some context for our discussion …
What is social media? ,[object Object],[object Object],[object Object],[object Object]
How Big is Social Media? ,[object Object],[object Object],[object Object],[object Object]
Is This Just Some Fad? Or is it Sticking Around? ,[object Object],[object Object]
Therefore What? ,[object Object],[object Object],[object Object],[object Object]
Social Media at WSU What We’re Learning
WSU on Facebook ,[object Object],[object Object],[object Object],[object Object],[object Object]
WSU on Facebook ,[object Object]
Demographics of FB Fans ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Location of FB Users by City ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How are we using data from social media? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
WSU Facebook Examples Things That Have Worked for Us
PHOTOS
VIDEOS
GENERAL INFORMATION … occasionally
QUESTIONS
MORE QUESTIONS
RELAYING USER QUESTIONS
HEATED SUBJECT MATTER
“ CROWDSOURCING!”
HUMOR?
http://www.youtube.com/watch?v=fXoBvYZpKi0&p=8B84D1916EF9C933&playnext=1&index=22 BABY DUCKS … unique stuff
OLD/VINTAGE STUFF
FACEBOOK ONLY GIVEAWAYS
REAL LIFE STUFF … GET OUT THERE
DOCUMENT BIG EVENTS
TIMING IS EVERYTHING
SUCCESS?:
http://www.standard.net/topics/education/2010/08/20/new-facebook-friends-now-wsu-roomies
Should my Group or Organization have a FB Page (or Group)?
(Page vs. group) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]
1. What do you want to accomplish? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
2. Do you have the time and resources? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
3. Are YOU interested? ,[object Object],[object Object]
3. Are YOU interested? ,[object Object],[object Object]
Some Do’s and Don'ts
Proofread your posts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]
Consistency of voice ,[object Object],[object Object],[object Object]
Mix up the content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Pay attention ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
Frequency of posting ,[object Object],[object Object],[object Object],[object Object],[object Object]
Tagging ,[object Object],[object Object],[object Object]
[object Object]
Negative Feedback ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Getting More Fans ,[object Object],[object Object]
Getting More Fans ,[object Object],[object Object],[object Object],[object Object],[object Object]
Questions? [email_address]
A few from the survey … ,[object Object],[object Object],[object Object],[object Object]

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