SMX West Presentation 2008

1. Search Ads & Behavioral Targeting

4. Segments: Thick Slices = High Impact

5. Segments: Thick Slices = High Impact Provide Large Data Sets for Confidence Small Lifts Make a Big Impact

8. Me read cookie… Give yummy content

9. Google uses URL parameter “hl” to represent a visitors host language. “ hl=es” represents Spanish Language Google Source Targeting Google Spanish Language

10. Source Targeting Google Spanish Language Control Targeted Content

11. Source Targeting Google Spanish Language Control Targeted Content +163% CTR! +47% CR! +7% RPV!

12. Affinity Targeting

13. Targeted Content Based on Affinity Affinity Targeting

14. Affinity Targeting Drives Engagement Guitars +17% CTR Bass +74% CTR Keyboards +26% CTR Drums +52% CTR DJ +32% CTR Recording +30% CTR Live +82% CTR Band +18% CTR

15. Temporal Targeting

16. Weekdays +13.89% Lift in RPV Temporal Targeting

17. Weekends +8.44% Lift in RPV Temporal Targeting

18. Search Ads & BT with The Semantic Web 4.0 is Here!!!

19. Social Search

20. Ad Targeting 4.0 found 59 Chicago Hotels $99 $400 Book It << prev next >> Lowest avg rate $256.50 The Fairmont Chicago

21. Ad Targeting 4.0 found 59 Chicago Hotels $99 $400 Book It << prev next >> Lowest avg rate $256.50 The Fairmont Chicago

22. Ad Targeting 4.0 Blackhawks vs Oilers 3/9 WWE 3/11 Bulls vs J azz 3/11 Bla ckhawks vs Hu rricanes 3/12 Chicago Event Tickets 3/09/08 - 3/13/08 See All

23. Ad Targeting 4.0 Blackhawks vs Oilers 3/9 WWE 3/11 Bulls vs J azz 3/11 Bla ckhawks vs Hu rricanes 3/12 Chicago Event Tickets 3/09/08 - 3/13/08 See All

24. Semantic Targeting 4.0

26. http://www.dapper.net/dapperads-proxy.jsp?url=http%3A%2F%2Fwww.edmunds.com%2Fford%2Freview.html

27. Thank You! OptimizeandProphesize .com Jonathan Mendez