How Big Brands Use Social Media
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The slide deck from Jon Payne's talk at the Clifton Club for Bath & Bristol Marketing Network
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How Big Brands Use Social Media
- 1. Tuesday 8th April 2014 How big brands use Social Media Sarah Laughran – Inovision Ltd
- 2. The networking event in Bath and Bristol • For marketers by marketers • To grow the network of marketing professionals in the Bath and Bristol area • To promote best practice and current thinking • To make friends
- 3. Bristol Sponsors Group sponsored by SearchStar a PPC, Online Media Buying & Analytics consultancy with the largest team of qualified Google Ad & Analytics Professionals in the South West. Dan Fallon Dan@search-star.co.uk
- 4. Founder Martin Wright – The Customer Journey Consultancy Improving the customer experience and journey Email Services Sponsor Coast AMS - Online Marketing Services provider. Bristol Sponsors
- 5. Bristol Sponsors Event Host Fat Lady Sings – Business planning for optimum outcomes Venue sponsor Project Graphics – visual communication specialists
- 6. Bristol Events Second Tuesday of every month – Clifton Club, The Mall, Clifton Bath Events Last Thursday of every month – The Bath and County Club, just off Queen Square, Bath
- 7. Theme for 2014 World class marketing, born in the South West • Encourage thought leadership • Promote South West as hub of excellence
- 8. Next Bristol Event Tuesday 13th May, 5.30pm – 8pm Clifton Club, 22 The Mall, Clifton Customer Journey driving business growth for large and small companies Martin Wright – The Customer Journey Consultancy
- 9. Are you interested in talking at B&BMN? • Do you have something interesting, relevant and entertaining to say about current marketing practice? • Do you want to hone your presentational skills?
- 10. Tonight How big brands use Social Media Jon Payne – Noisy Little Monkey
- 11. Source: North American Technographics Media and Marketing Online Survey, Q2 2008 Base: US online adults who use each type of content *Trust is defined as a 4 or 5 on a scale from 1 (don’t trust at all) to 5 (trust completely)
- 12. How big brands use Social Media Jon Payne is the founder of Noisy Little Monkey, a specialist search and social media marketing agency, based in the heart of Bristol with a smaller office in the beautiful Somerset countryside. Technically astute, engaging and with a relaxed approach. According to his blog (1 April) NLM is now part of the Facebook empire!
- 13. HOW BIG BRANDS USE SOCIAL MEDIA AND HOW THEY COULD DO IT BETTER @MrJonPayne
- 14. NOISY LITTLE MONKEY • With a unique hybrid of search optimisation, social media marketing, creative flair and technical wizardry, we drive traffic, enquiries and sales AWARD WINNING DIGITAL MARKETING AGENCY @MrJonPayne
- 15. Over 80businesses, charities and gov’t bodies in EU, USA & Africa WHO’D TRUST A MONKEY?
- 16. HOW BIG BRANDS USE SOCIAL MEDIA IN 40 MINUTES @MrJonPayne
- 21. @MrJonPayne
- 23. B2C @MrJonPayne
- 25. SK:N £15m worth of beauty clinics http://companycheck.co.uk/company/02545572/LASERCARE-CLINICS- HARROGATE-LIMITED/financial-accounts#financials @MrJonPayne
- 35. SK:N Facebook https://www.facebook.com/sknclinics Schedule for the commute Schedule for 2nd screens
- 37. SK:N Facebook https://www.facebook.com/sknclinics POSTS THAT INCLUDE PHOTOS RECEIVE 120% MORE ENGAGEMENT THAN THE AVERAGE POST WISHPOND - 2013 @MrJonPayne
- 39. @MrJonPayne
- 50. SK:N • On Facebook and Twitter, it’s all “we” and “our” Not “^ME” • First Direct use ^ME and announce the beginning of their shift https://twitter.com/NatWest_Help Twitter @MrJonPayne
- 53. B2C @MrJonPayne
- 58. SK:N Twitter
- 59. SK:N Twitter
- 60. @MrJonPayne
- 61. BUILD COMMUNITY LIKE A BOSS @MrJonPayne
- 62. SMARTPHONES BIGGER THAN JESUS Smartphone usage outstripped TV worldwide, with 70% of people who multiscreen reporting that they are looking at unrelated content. Millward Brown, March 2014 THUMBS ARE YOUR ENEMIES
- 64. MAKE SURE CONTENT STANDS OUT CC: Dean McCoy @MrJonPayne
- 65. CREATE A CONTENT CALENDAR CC: Will Keightley @MrJonPayne
- 66. Engaging content is usually entertaining or engaging in and of itself Thanks Hannah Smith @MrJonPayne
- 67. THINK ABOUT TIMING – WHEN IS YOUR AUDIENCE ONLINE? CC: MIKI Yoshihito @MrJonPayne
- 68. Empower some people to do a proper job (give them a budget to turn haters into lovers) @MrJonPayne
- 69. SHORT ON TIME? DO ONE THING. WELL. @MrJonPayne
- 70. OUR FAVOURITE TOOLS CHECK EM OUT Birdsong, HootSuite & Buffer @MrJonPayne
- 73. @NoisyMonkey for tips @MrJonPayne for the slides (& swearing)