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now that you have a 100% profile...

... how can linkedin can raise your profile, increase brand
awareness and get leads?
what is your strategy?
• develop a social media marketing mindset
• set objectives – SMART (specific, measurable,
  achievable, realistic, timed)

• set target audiences – who are you trying to speak to?
• social media is about engaging and participating, not
  interrupting
• first step is to spend some time listening
• very important – be responsive without being too
  salesy
• company page... another point of contact!
• human face to your organisation
• 2 million businesses have company pages
•   a lot of you guys are already on there...not a bad start
lots more you can do!
goals?




consistent message across the company

get the most out of employees’ expertise
spread the word!




                                                   use them!
• leverage your employees to increase your reach
and use your company profile page as a hub

• just like real life, employees represent your
company

• anyone looking at your employees...will
probably look at your company page
they can be branded!
the overview page – look at those lovely smiling employees




 use your employees to boost your company reach, develop
 an online brand image and establish your credentials on
 linkedin

 The more employees on linkedin, the more presence you have
 online
keep your fans and employees updated!




                         new content = good
products and services tab – available to all companies




                                                    get recommendations
it’s a first port of call for anyone looking at your company
on linkedin
groups... make lots of lovely friends!
shared interests bring people together... which is why it’s important to do
all the stuff leticia told you...




 it’s really just one big networking meeting... but online
you’re allowed 50... join ‘em!
after you figure out what you want to be doing.....




...find the right people... use the group stats
feature
LinkedIn The Question
found a group you like?


...start getting involved
making connections




use your off-line networking skills, be approachable and
join in the conversation


...no hard sell! don’t do it!
all sorts of stuff out there... just make sure you listen
and find the right tone of voice... remember, it’s SOCIAL
LinkedIn The Question
ask a question...
...or impart some wisdom... it all brings interaction
the aim is to become a ‘top influencer’


•   get there by being active in groups

•   it’s not about how much you post, it’s about how much response you
    get from your posts




                                                           get up there!
before long you should be connecting with decision makers and
influencers all over the shop...




                                                     get those leads!
where do you want to position your company?




always keep your targets and goals in mind (be SMART)
linkedin answers – another rather handy resource



                                                   browse by
                                                   category
•   answer questions and share your wisdom
• give a good impression of your organisation – this is where to be
serious!




                                                  become an
                                                  expert...boost
                                                  your brand image
if you answer well, the person who started a question can then
select who has the ‘best answer’



                                                    remember...

                                                    ...aim is to get
                                                    people to look
                                                    at your profile
                                                    and/or the
                                                    company
                                                    page...
...goes back to your profile
LinkedIn The Question
other features...
skills and expertise (what leticia talked about earlier)
the more optimised you are, the more visible you and your
company are
linkedin advertising




• very targeted

• uses ‘skills’

• appears only on relevant members’ pages when they log in

• CPC or CPM
estimated audience
apps on your profile! have a play and spruce it all up
linkedin premium




•   more specific targeting

•   contact people outside your network directly

•   see full profiles of people within 3 degrees of connection and from
    groups
remember...



• ALWAYS keep in mind what you want from your strategy



• it’s never a hard sell!

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LinkedIn The Question

  • 1. now that you have a 100% profile... ... how can linkedin can raise your profile, increase brand awareness and get leads?
  • 2. what is your strategy? • develop a social media marketing mindset • set objectives – SMART (specific, measurable, achievable, realistic, timed) • set target audiences – who are you trying to speak to? • social media is about engaging and participating, not interrupting • first step is to spend some time listening • very important – be responsive without being too salesy
  • 3. • company page... another point of contact! • human face to your organisation • 2 million businesses have company pages
  • 4. a lot of you guys are already on there...not a bad start
  • 5. lots more you can do!
  • 6. goals? consistent message across the company get the most out of employees’ expertise
  • 7. spread the word! use them! • leverage your employees to increase your reach and use your company profile page as a hub • just like real life, employees represent your company • anyone looking at your employees...will probably look at your company page
  • 8. they can be branded!
  • 9. the overview page – look at those lovely smiling employees use your employees to boost your company reach, develop an online brand image and establish your credentials on linkedin The more employees on linkedin, the more presence you have online
  • 10. keep your fans and employees updated! new content = good
  • 11. products and services tab – available to all companies get recommendations
  • 12. it’s a first port of call for anyone looking at your company on linkedin
  • 13. groups... make lots of lovely friends! shared interests bring people together... which is why it’s important to do all the stuff leticia told you... it’s really just one big networking meeting... but online
  • 14. you’re allowed 50... join ‘em!
  • 15. after you figure out what you want to be doing..... ...find the right people... use the group stats feature
  • 17. found a group you like? ...start getting involved
  • 18. making connections use your off-line networking skills, be approachable and join in the conversation ...no hard sell! don’t do it!
  • 19. all sorts of stuff out there... just make sure you listen and find the right tone of voice... remember, it’s SOCIAL
  • 22. ...or impart some wisdom... it all brings interaction
  • 23. the aim is to become a ‘top influencer’ • get there by being active in groups • it’s not about how much you post, it’s about how much response you get from your posts get up there!
  • 24. before long you should be connecting with decision makers and influencers all over the shop... get those leads!
  • 25. where do you want to position your company? always keep your targets and goals in mind (be SMART)
  • 26. linkedin answers – another rather handy resource browse by category
  • 27. answer questions and share your wisdom • give a good impression of your organisation – this is where to be serious! become an expert...boost your brand image
  • 28. if you answer well, the person who started a question can then select who has the ‘best answer’ remember... ...aim is to get people to look at your profile and/or the company page...
  • 29. ...goes back to your profile
  • 32. skills and expertise (what leticia talked about earlier)
  • 33. the more optimised you are, the more visible you and your company are
  • 34. linkedin advertising • very targeted • uses ‘skills’ • appears only on relevant members’ pages when they log in • CPC or CPM
  • 36. apps on your profile! have a play and spruce it all up
  • 37. linkedin premium • more specific targeting • contact people outside your network directly • see full profiles of people within 3 degrees of connection and from groups
  • 38. remember... • ALWAYS keep in mind what you want from your strategy • it’s never a hard sell!