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SOCIAL MEDIA STRATEGY
         Get leads & sales




   Jon Payne, Noisy Little Monkey | 19th April 2012
TO GET CONVERSIONS
YOUR TONE BETTER COME CORRECT


    Is your business Mr A Smith or Tone Lōc?
Who is your customer?
Who is your customer?
                            Do they speak English as their first
                            language?




            g
         Siemshipping.com
Who is your customer?
                            Do they speak English as their first
                            language?

                            Will they understand industry
                            jargon?




            g
         Siemshipping.com
Who is your customer?
                            Do they speak English as their first
                            language?

                            Will they understand industry
                            jargon?

                            Do you share common cultural
                            values?




            g
         Siemshipping.com
Who is your customer?
                            Do they speak English as their first
                            language?

                            Will they understand industry
                            jargon?

                            Do you share common cultural
                            values?

                            Who do they respect in your
                            industry / related sectors?




            g
         Siemshipping.com
Who is your customer?
                            Do they speak English as their first
                            language?

                            Will they understand industry
                            jargon?

                            Do you share common cultural
                            values?

                            Who do they respect in your
                            industry / related sectors?

                            How can you make their job
                            easier?




            g
         Siemshipping.com
Who is your customer?
                            Do they speak English as their first
                            language?

                            Will they understand industry
                            jargon?

                            Do you share common cultural
                            values?

                            Who do they respect in your
                            industry / related sectors?

                            How can you make their job
                            easier?

                            What will they share?



            g
         Siemshipping.com
Who are your passionate fans?
                                     Who are your industry geeks?

                                     Who take an interest because
                                     their family / friends are involved?

                                     Who is passionate about related
                                     industries?

                                     Who do they trust?

                                     Where do they hang out?




                     g
         Show them some love and get engaged
TO GET RANK…

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Social Media - Get Leads & Sales

  • 1. SOCIAL MEDIA STRATEGY Get leads & sales Jon Payne, Noisy Little Monkey | 19th April 2012
  • 3. YOUR TONE BETTER COME CORRECT Is your business Mr A Smith or Tone Lōc?
  • 4. Who is your customer?
  • 5. Who is your customer? Do they speak English as their first language? g Siemshipping.com
  • 6. Who is your customer? Do they speak English as their first language? Will they understand industry jargon? g Siemshipping.com
  • 7. Who is your customer? Do they speak English as their first language? Will they understand industry jargon? Do you share common cultural values? g Siemshipping.com
  • 8. Who is your customer? Do they speak English as their first language? Will they understand industry jargon? Do you share common cultural values? Who do they respect in your industry / related sectors? g Siemshipping.com
  • 9. Who is your customer? Do they speak English as their first language? Will they understand industry jargon? Do you share common cultural values? Who do they respect in your industry / related sectors? How can you make their job easier? g Siemshipping.com
  • 10. Who is your customer? Do they speak English as their first language? Will they understand industry jargon? Do you share common cultural values? Who do they respect in your industry / related sectors? How can you make their job easier? What will they share? g Siemshipping.com
  • 11. Who are your passionate fans? Who are your industry geeks? Who take an interest because their family / friends are involved? Who is passionate about related industries? Who do they trust? Where do they hang out? g Show them some love and get engaged