5. Who is your customer?
Do they speak English as their first
language?
g
Siemshipping.com
6. Who is your customer?
Do they speak English as their first
language?
Will they understand industry
jargon?
g
Siemshipping.com
7. Who is your customer?
Do they speak English as their first
language?
Will they understand industry
jargon?
Do you share common cultural
values?
g
Siemshipping.com
8. Who is your customer?
Do they speak English as their first
language?
Will they understand industry
jargon?
Do you share common cultural
values?
Who do they respect in your
industry / related sectors?
g
Siemshipping.com
9. Who is your customer?
Do they speak English as their first
language?
Will they understand industry
jargon?
Do you share common cultural
values?
Who do they respect in your
industry / related sectors?
How can you make their job
easier?
g
Siemshipping.com
10. Who is your customer?
Do they speak English as their first
language?
Will they understand industry
jargon?
Do you share common cultural
values?
Who do they respect in your
industry / related sectors?
How can you make their job
easier?
What will they share?
g
Siemshipping.com
11. Who are your passionate fans?
Who are your industry geeks?
Who take an interest because
their family / friends are involved?
Who is passionate about related
industries?
Who do they trust?
Where do they hang out?
g
Show them some love and get engaged