My slides from my evening talk from Saltford Business Network

2. SOCIAL MEDIA FOR YOUR BUSINESS
SALTFORD BUSINESS NETWORK

3. NOISY LITTLE MONKEY
• With a unique hybrid of search optimisation, social media
marketing, creative flair and technical wizardry, we drive
traffic, enquiries and sales
Specialising in professional, financial and legal service sectors
SEARCH & SOCIAL MEDIA MARKETING
Winner: Best Innovation
Finalist: Best Recruitment Campaign

4. consult
research
train
do
report
@MrJonPayne

5. what
why
how
next
steps?
take
aways
@MrJonPayne

6. YOU DO NOT WANT HANDOUTS
http://www.flickr.com/people/38375554@N05/
YOU DO NOT WANT HANDOUTS

7. WHAT IS SOCIAL MEDIA MARKETING?

8. WHAT IS SOCIAL MEDIA MARKETING?
• Social media marketing refers to the process of gaining traffic
or attention through social media sites.
• Social media often feeds into the discovery of new content
such as news stories, and “discovery” is a search activity.
• Social media can also help build links that in turn support into
SEO efforts.
http://searchengineland.com/guide/what-is-social-media-marketing

9. WHAT IS SOCIAL MEDIA MARKETING?
• Sharing ‘insider info’
• Is part of your customer service offering
• Is part of your marcoms
• Contributes to the community
@MrJonPayne
DONE WELL

10. WHY IS IT RELEVANT TO MY BUSINESS?

11. BE A LEBEOUF BRAND
Here, there, every-flipping-where

12. TURN CUSTOMERS INTO BELEIBERS
Happy clients will often recommend you via social media – give them a platform
to do it!

13. TIGER BREAD…?

14. IT’S SPREADABLE
The platforms are designed with virality in mind

15. TIGER BREAD…?

16. FOR MARKET INTELLIGENCE
Listen to what your people are saying about you, your industry, your competitors

17. LISTEN / REACT
http://www.noisylittlemonkey.com/tweetastic-bristol-airport/

18. AUTHORITY
Demonstrate your expertise to your market AND tie it all together for Google

19. SOCIAL AUTHORITY
http://pinterest.com/NBlikes/
TO GET MORE CLICKS

20. GREAT RESULTS FOR LITTLE COST
More leads, more sales, less advertising spend

21. REAL LIFE EXAMPLE
@MrJonPayne
PROFESSIONAL / BUSINESS SERVICES

22. REAL LIFE EXAMPLE
@MrJonPayne
PROFESSIONAL / BUSINESS SERVICES

23. REAL LIFE EXAMPLE
@MrJonPayne
PROFESSIONAL / BUSINESS SERVICES
Seeded with
influencers
online and
offline

24. GOOGLE = THINGS NOT STRINGS
http://www.youtube.com/watch?v=mmQl6VGvX-c
THE KNOWLEDGE GRAPH

25. HOW DO I START USING IT?

26. SET UP YOUR COMPANY PAGE
• Google+ - Get Google love + visitor traffic
http://goo.gl/rQ3Io
• Twitter – Get Google love + visitor traffic
http://goo.gl/tC0UI
• Facebook – Get Bing love + visitor traffic
http://goo.gl/XxqLk
• Pinterest – Get Google / Bing love + visitor traffic
http://goo.gl/w6IFt
• LinkedIn – Get visitor traffic
http://goo.gl/1UxKv
@MrJonPayne
USE ONES WHICH GIVE YOU DOUBLE

27. WHAT ARE MY NEXT STEPS?

28. WORK OUT YOUR TONE OF VOICE
• What do we want from social media?
• Who are your audience?
• What do my audience want?
• Who do they trust?
– How can we get them to share our content?
• What does that mean for my writing style?
– (edgy, chatty, professional, informal?)
• From a brand perspective how do we work it?
• Who is empowered to do this?
• How do we deal with negative comments?
Don’t feed the trolls!
STYLE GUIDE KICK OFF QUESTIONS

29. TAKEAWAYS
ACTUALLY – THERE ARE HANDOUTS

30. MEASURE ROI
Our first Chrome Extension: http://goo.gl/19kSN
PROFESSOR TRAFFIC

31. VIEW THESE SLIDES ONLINE
WWW.NOISYLITTLEMONKEY.COM/FEEDBACK