6. Why do you want to disappear?
Some good reasons:
• You’re in the market for a new job.
• Your parents and grandparents are getting better at the
internet and they’re starting to ask questions.
• You have a dark, lurid past.
• Let’s face it: you’re a deviant. But you want a clean start!
14. Let’s look at the places that HR departments, college
admissions, your next date, and your nosey friends and
family are using to see what you’ve been up to.
15.
16. Disclaimer: Let’s first acknowledge what Facebook is and
is not. With the exception of brand and journalist pages,
Facebook is a tool for connecting you to the people and
things you care most about. It’s personal, meaning that no
one should criticize your right to preserve the privacy of
what makes Facebook personal for you.
19. However, privacy changes or deactivation won’t
retroactively hide some types of Facebook debauchery.
Using Graph Search you should uncover any other
misdoings.
20.
21. Disclaimer: Determined people are never satisfied until
they’ve exhausted every avenue... They will create fake
profiles and maybe even feign the identity of someone who
you actually know in order to gain access to your inner-
circle.
Accept people with caution!
24. If you’re a human then it’s now expected of you to be on
LinkedIn.
• It’s indexed and highly weighted by Google
• If you’re in the market for a new job, this is HR’s first stop.
27. • Upload a photo of you not looking like a slob
• Pad your credentials
• Pepper in some interests like Cinéma vérité and Heli
Boarding
• Create fake LinkedIn peers to give you glowing
endorsements
• Sign up for a Pro account so people can see you’re super
serious
28. May or may not know your...
• Name
• Your current address
• Names of your family members
• How much you make
• Your education and occupation
36. If you’re lucky, you have an uncomplicated or
overused name.
Jonathan Hunt Jonathan Hunt Jonathan Hunt
Me Fox News Correspondent Dead to Fall vocalist
38. To find out if a name is dirty, run it through these tests:
Standard Search
• Use quotes for exact search, exclude words to
eliminate any false positives, and filter by geography
to catch any hyperlocal content
Semantic Image Search
• Dig deep in Google Images to find the remains of old
social profiles and mugshots
Search by Image
• Use a published photo of yourself to find other
instances of it online.
40. How to clean up:
• Contact the offending site.
• URL removal requests - Google, Bing, and Yahoo all offer
them.
• Reactivate all of your socials and wait for the search
engines to re-crawl and re-index.
• Run SEM campaigns against your name.