Introduction to CTR Media Intelligence department scope and services

1. Media
Intelligence
洞察中国市场的专业品牌

2. About Kantar Group
The Kantar Group is one of the world's largest research,
insight and consultancy networks. By uniting the diverse
talents of more than 20 specialist companies – including
the recently‐acquired TNS – the group aims to become the
pre‐eminent provider of compelling and actionable
insights for the global business community. Its 26,500
employees work across 80 countries and across the whole
spectrum of research and consultancy disciplines,
&
enabling the group to offer clients business insights at
=
each and every point of the consumer cycle. The group’s
services are employed by over half of the Fortune Top 500
companies.
www.kantar.com
About CTR Market Research
CTR is the leading market insight and information provider in China. We
are a joint venture company between CITVC and a global market
information and insight group –TNS, a Kantar Group Company.
www.ctrchina.cn
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3. CTR Facts
15 years of China market
Covering 500+ cities research experience
across China
Over 530 fulltime researchers and service
professionals
3 syndicated studies with over 10 continuous
products and 7 areas of expertise
The world’s leading research models and innovative
methodologies with ISO20252 accreditation
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4. Services
CTR Media Intelligence
NEW! OOH ODE system
Bus‐LCD rating system
Product Placement Study
Media Coverage TV Shows’ Audience Measure
Celebrities’ Media Value
TV：179cities，738channels iCTR
AdSearch Online
Newspaper：61cities，310publications
Radio：17cities，87frequences Traditional
Magazine：28cities，225publications
Internet：68major websites
Outdoor：24cities, metro, light‐railways
Bus‐LCD: 13cities
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5. CTR Media Intelligence Traditional Services
Facilitated by our continuous monitoring of the advertising market, CTR’s
Ad Monitoring service covers a full range of functions from tracking the
latest advertising marketing trends, advertising placement changes and
advertising effects, to evaluating returns on advertising investments.
Our extensive advertising creative database, AdBank, enables our clients
to access the latest creative ideas in a speedy and convenient manner in
order to review and record, get inspired and to stay informed.
Our multi‐media ad spending monitoring software, AdEx, utilizes CTR’s
extensive monitoring network, the most comprehensive network in
China, to provide ad tracking and spending information for TV, Press,
Radio, OOH, Internet and New Media platforms.
Our 24 hour non‐stop News Monitoring service covers TV, Press, Radio,
OOH, Internet and New Media platforms to provide our clients with quick
and accurate news coverage information.
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6. 2011 Products
iCTR
Audience ad response •Monitors 90% of Chinese
analysis internet users
•Single IP/multiple user
Ad click rate / viewing data analysis
•Servers distributed
throughout China
AdSearch Online
Online database for TV ad monitoring, updated daily
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7. China Media Express
The Latest China Media
Market Research
Divided Into 3 Sections:
Information
Intelligence
Insight
Monthly Subscription
(Sample Available)
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8. Past / Current
Clients
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9. Thank You!
Please feel free to contact:
Jonathan Wood, Client Service Manager
j.wood@ctrchina.cn ︳t: 8621‐6271‐7766 x 505
CTR项目执行遵循ISO20252标准
For more information, visit us at: www.ctrchina.cn
For more information,visit us at
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