11. In summary…
The guidance on
PowerPoint design
has changed
We can take a lead
now or catch up later
What is the guidance
and how can we take
advantage of it?
19. Presentations for…
Bids & Marketing
System Options
Concept Design
In Place of Reports
20. What the experts say…
“PowerPoint is no longer just a
visual aid for presenters.
More and more companies are
shifting to PowerPoint and
away from text for day-to-day
documents.
PowerPoint has become one
of the business leaders most
important tools for winning in
the idea marketplace.”
21. Great Feedback from
Clients & Team…
„A fantastic presentation‟
John Mothersole, Chief Executive
Sheffield City Council
„Brilliant, really easy
to understand‟
Lynda Mather, Director
G&T Project Management
„Simple, clear and concise‟
Simon Haste, Head of Property
Cats Protection
22. Excellent Feedback from
Presenters & Staff
„Fantastic. The message is much clearer
and even more powerful with pictures. I love
the way you‟ve built the story‟
Lee Hardy
„The presentation went down really
well, with the information really easily
digested… it does our reputation
a power of good‟
Nigel Hodgson, Ex-Director, Foreman Roberts
„I can see why the client was impressed….
simple but clearly thought out‟
Duncan Zealey
30. You need to make it easier for
the minds of your audience
Because…
Easier on the mind
= Interest for longer
= Engagement with the information
= An informed decision
= Your objective achieved
31. Place your conclusion/message
before your evidence
“You can double the chance
your message is understood
by putting your conclusions
before your supporting data.
You can make readers 15%
more likely to understand
your slide if you use a
complete sentence as the
title”
32. We need to engage both
channels of an audience’s brain
visual cortex
auditory cortex
33. ‘Written and spoken words use the same
short-term memory, so when both are received
at the same time, the audience suffers from
overload’
Advanced Presentations by Design (2008)
Asgdhi sjdsdk djfkl lsksld
• This is a bullet pointed list sdlsks kddloe lksdop eoekos
• that contains the same information fkd ldkfo slkd dfklor mdldo
• that the presenter is saying but lskso not making any impact
• you‟re not listening because you‟re reading the
• whilst your reading bullet points!
34. Using images doubles the recall rate
“What technique can make
twice as many people
remember your idea?
The difference in all the
studies was the use of visual
imagery.
This is called the picture-
superiority effect and has
been well known for at least
40 years.”
44. Stuart Pearce’s Post-Match Interview
England lost 3-2 to the Netherlands in a friendly as Arjen
Robben's late winner halted a comeback that looked to have
earned Pearce's side a draw.
But the emphasis will now turn to the search for Fabio
Capello's replacement.
"I would be confident taking the squad to the Euros, that
wouldn't daunt me at all," said Pearce.
"I don't think after that period I have the experience for the
job. All I'm doing is buying the Football Association some
time.
"The full-time manager of England at this moment in time is
probably somebody else, not me."
47. Petrol Prices
Petrol has been pushed up by oil prices, which have
risen in recent months due to tensions over Iran's
nuclear plans and unrest in the region.
The weak pound has also been making oil, which is
bought in US dollars, more expensive for British
buyers.
The price of Brent crude oil hit a 43-month high on
Thursday, peaking at $128.40 a barrel in New York.
The average price of diesel, which was already at an
all-time high, continued to rise to 144.67p per litre,
Experian Catalist said.
49. Everything we do is driven by
Sustainability
Corporate
Targets Sustainability
Life Comfort Building
Expectancy Regulations
Energy Capital Running Energy
Use Cost Cost Management
MEP Design
What are we trying to do here?The objective is to turn…It can be done, we’ve done it, and now we’re sharing this across the company so we can all do this.
It is not about delivery
How you put your slides together and what you put on them
Open it out for some ideas on some reasons why we would use a PowerPoint?
The aha moment!Have your audience Get your Message faster.Have them see your point of view. Have them understand why you are making your recommendation as you are.
Let’s start by answering this question… Why do we even need new presentation guidelines? After all, it wasn’t long (6 years!) since many of us all had presentation training. But a lot has changed in those 6 years in the world of presentation design.
In 2005 a new presentation style helped win $253 million from a drugs company!The new presentationtechnique made headlines when attorney Mark Lanier hired an innovative presentation designer to help him to win the lawsuit against a major drugs company. Fortune Magazine described the presentation as frighteningly powerful.The unprecedented legal victory triggered articles in the New York Times, the Wall Street Journal, Forbes and the Los Angeles Times.It gave huge publicity to a presentation technique based on science and research which had only just before this trial been published in what became a best selling book.The presentation style that was adopted in the Vioxx case was based on the contents of the book ‘Beyond Bullet Points’. In fact the author, Cliff Atkinson was personally involved in producing the slides for the trial.This book was purchased by Jon Barrett in 2007 and immediately changed the way we designed PowerPoint slide decks in Manchester.
Since 2005 there has been an explosion of books based on science & researchThese are all in JB’s library!The understanding that Beyond Bullet Points brought to what presentation style is highly effective has spawned a whole raft of books on presentation design. All of these follow similar principles to those used in the Vioxx case.
Since 2005 there has been an explosion of books based on science & researchThese are all in JB’s library!The understanding that Beyond Bullet Points brought to what presentation style is highly effective has spawned a whole raft of books on presentation design. All of these follow similar principles to those used in the Vioxx case.
We’ve been using these new techniques for over 3 years now with very positive results.We started off by getting an understanding of Why they worked and then started to apply them.The difference in how the presenter felt about them and how the audience responded was dramatic.
You can see by the projects here that we have already used the techniques on a wide range of projects from large prestigious projects to smaller ones.The slide decks we have produced have been for different purposes but equally effective.We have used them in marketing and bid presentations. We have used them in system options presentations where the team has had to consider which way to proceed in the building development based on our advice. And we have used it to present at completion of a design stage, to illustrate our proposed solutions.
You can see by the projects here that we have already used the techniques on a wide range of projects from large prestigious projects to smaller ones.The slide decks we have produced have been for different purposes but equally effective.We have used them in marketing and bid presentations. We have used them in system options presentations where the team has had to consider which way to proceed in the building development based on our advice. And we have used it to present at completion of a design stage, to illustrate our proposed solutions.
Whether you’re conscious of it or not?Why have you presented this slide to me?Why is this relevant?Why does this support your point?
Intelligent but non-technical people want to get your message quickly
Intelligent but non-technical people want to get your message quickly
You’re basically asking them to continuously decide which one of the two streams of information is relevant Do they listen to you or do they read your slide?
Would you hold a conversation with someone by holding a card in front of you with your words on? This is what people commonly do with PowerPoint
Your presentation should be MORE than just your words Your presentation should ADD something TO your words
Would you hold a conversation with someone by holding a card in front of you with your words on? This is what people commonly do with PowerPoint