1. ROLLS ROYCE
By Jon Beardslee
#NMDL
Section 703

2. TARGET MARKET AND GOALS
• Target Market
• Wealthy middle aged
people
• Bloggers
• Goals
• Get people talking about
the car
• Make people think of
• class http://aclassyblog.com/wp-
content/uploads/2012/08/rollsroycephantomcoupeaviator6-589x392.jpg

3. BUDGET
• $750,000 per month
Agency Costs $150,00-200,000
Blogging $100,000
Google AdWords $350,000-$400,000
Twitter $50,000-$100,000

4. AGENCY WORK
• Blogging
• Putting together creative work for campaign
• Setting up Google AdWords
• Finding a blogger

5. HOW TO MARKET
• Blogs
• Google
AdWords
• Twitter
https://twitter.com/images/resources/twitter-bird-white-on-blue.png

6. BLOGS
• What to blog about?
• Release dates
• Specifics of car
• Celebrities
• Videos
• Pictures

7. GOOGLE ADWORDS
Rolls Royce Rolls Royce Cars
Be Luxurious March 5, 2013
The New Wraith The Wraith Is Here
www.rollsroyce.com www.rollsroyce.com

8. TWITTER
• What to post?
• Release dates
• Videos
• Pictures
• Contests

9. TO FINISH…
• Market to wealthy and middle aged people
• Budget of $750,000 per month
• Get the word out with:
• Twitter
• Blogs
• Google AdWrods

10. REFERENCES
• http://yourbusiness.azcentral.com/advertising-agency-fee-structures-4029.html
• http://www.pocketables.com/images/2012/10/google-logo.jpg
• http://www.nndb.com/people/963/000047822/roger-federer-1-sized.jpg
• http://strumors.automobilemag.com/files/2013/02/Rolls-Royce-Wraith-coupe-rear-view-
teaser-623x389.jpg
• https://twitter.com/images/resources/twitter-bird-white-on-blue.png