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1. STR 581 Final Exam Part 3
IF You Want To Purchase A+ Work Then Click The Link Below , Instant
Download
http://hwnerd.com/STR-581-Final-Exam-Part-3-1202.htm?categoryId=-1
If You Face Any Problem E- Mail Us At Contact.Hwnerd@Gmail.Com
Capstone Examination Part 3 f inal exam
1
A f irm must know where to position its product based on price and

on
quality

on
region

on
communication

on
promotional ef f orts
2
What ty pe of strategy consists of geographical pricing, price discounts and allowances, promotional pricing, and dif f erentiated pricing?

on
Altered pricing

on
Price adaptation

on
Fixed pricing

2. 
on
Regular prices
3
The marketing manager needs to know the cost of the research project bef ore approv ing it. During which stage of the marketing research process
would such a consideration most likely take place?

on
Step 2 – dev eloping the research plan

on
Step 5 – draf ting the report

on
Step 1 – def ining the problem

on
Step 4 – analy zing the inf ormation
4
A v aluable result of task env ironment analy sis with respect to geographic, demographic, psy chographic and buy er-behav ior f actors is called

on
competitor prof ile

on
customer prof ile

on
f inancial position

on
v endor prof ile
5
New-to-the-world products are ________.

on
existing products that are targeted to new geographical markets

on
low-cost products designed to obtain an edge in highly competitiv e markets

on
new products that create an entirely new market

3. 
on
new product enhancements that supplement established products
6
These social responsibilities are those that are v oluntarily assumed by a business or organization. They include public relat ions activ ities, good
citizenship, and f ull corporate social responsibility .

on
Discretionary responsibility
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on
Employ ee responsibility

on
Economic responsibility

on
Legal responsibility
7
When div ersif ication inv olves additions of a business related to the f irm in terms of technology , markets or products, it inv olv es

on
v ertical div ersif ication

on
concentrated growth

on
concentric div ersif ication

on
horizontal integration
8
Which component of a marketing audit includes major dev elopments in income, prices, sav ings, and credit that af f ect the company ?

on
Technological

on
Cultural

on
Economic

4. 
on
Political
9
The ability to meet humanity ’s needs without harming f uture generations is now a top priority in most corporate agenda

on
sustainability

on
rules

on
ethics

on
righteousness
10
BMW's "The ultimate driv ing machine," American Express' "Don't leav e home without it," New York Times' "All the news that's f it to print," and AT&T's
"Reach out and touch someone" are all examples of ________.

on
brand slogan

on
brand v ision

on
brand mission

on