Digital analytics: Tableau (Lecture 6)

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Digital analytics lecture at Aalto University, ITP program (DIE3 Web and mobile analytics). Summer 2015, Dr. Joni Salminen Contact: joolsa@utu.fi

Data & Analytics

Information Technology Program
Aalto University, 2015
Dr. Joni Salminen
joolsa@utu.fi, tel. +358 44 06 36 468
DIGITAL ANALYTICS
1

Let’s watch a video
http://www.tableau.com/learn/tutorials/on-
demand/tableau-interface
3

Now, let’s see how it works…
1. Open Tableau
2. Open exercise 1.
3. Follow the instructions!
4

Versatility of Tableau
• Facebook + Tableau
• GA + Tableau
• MySQL + Tableau
• Any data goes in!
5

There are two types of graphs
a. static = user cannot manipulate parameters to
change how and what data is shown
b. interactive = user can do that
• which one is better?
• The interactive is always better when possible.
Use e.g. Shiny or Tableau to build one.
• here’s an example:
https://www.youtube.com/watch?v=8Z4xTfgkkF4
6

Other tools
• plot.ly
• shiny (yes, I absolutely love the idea behind it)
• infogr.am
7

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