Blogging for retailers the real value - The Flooring Show

1. Blogging for retailers The Real Value Jonny Ross w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21

2. Current social media usage? w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21

3. Introductions Jonny Ross • Former optician • Ran chain of opticians and ecommerce site • Website, SEO, ecommerce w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21

4. PRODUCT FINANCE SALES w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21

5. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21

10. Search Engine Optimisation • Create great content • Ensure this content is accessible to search engines. • Make pages unique and relevant • Make the content popular w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21

12. On Site • Keywords • Content • Technical Aspect • Usability w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21

13. Off site • Relevancy • Links • Reviews • Reputation w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21

32. Because… • Show Personality – increase engagement • To communicate with existing clients • Saves time, I use it as an archive to give the same answer again • SEO • It puts you ahead of your competitors • Thought leadership/ Gains Trust • Ensures you stay up to date • Builds a community • Forces creativity • Adds value to your site • It gives you content for your social media channels • Supplies content for your email campaigns • And more!! w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21

34. http://jnny.rs/julievideo w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21

37. How to create an Editorial Calendar? w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21

38. Editorial Calendar sounds so complex… • People think it needs to be fancy and detailed • Two advantages; planning and accountability • There are lots of ways to create an editorial calendar, but let’s keep it simple w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21

39. Step 1: Make a list of key dates for the year • Product launches • Events / trade shows • Marketing campaigns • Promotions • Holidays • Sporting events • Key milestones • TV Programmes • This day in history w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21

40. Step 2: Add these to your Roadmap w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21

41. Step 3: A comprehensive list of all your products and services • Do any of the products and services fit nicely with your roadmap so far? • Split them evenly throughout the year w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21

42. Step 4: Open a Google Spreadsheet • Sole Trader or maybe 4 staff..? • Use Google so it’s easy to share and update • Everyone with permission can have access • It’s a live spreadsheet w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21

55. Blog Title Ideas • Flooring Needs for Flats: Master Bedrooms • On Trend Flooring Solutions – Go Wild for Animal Prints! • Landlords – Cost Effective Flooring Solutions Your Tenants will Love! • Homeowners – Get your home decor on trend from the floor up with Luxury Carpets! • Love Your Lounge – From Carpets to Cushion Covers • 10 ways to jazz up your home office • Do you really need underlay? • Why you need to replace your old carpet • The history of wooden floors w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21

57. Challenge me? Does anyone want to challenge me, does anyone think this is all a load of nonsense? It’s time to ask questions! • For Tips, Tricks and more free advice Subscribe to my blog at JonnyRoss.com • Carry on the conversation with me on twitter @jrconsultancy w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21

Blogging for retailers the real value - The Flooring Show

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