How To Build More Traffic From Social Media. Learn the 10 things to consider when building your social media strategies. SUBSCRIBE for weekly episodes and bonuses. Watch on YouTube: www.youtube.com/jonrognerud Listen to the iTunes Podcast: https://itunes.apple.com/us/podcast/jon-rognerud-social-media/id784269354?mt=2 Get the transcript on the blog: http://jonrognerud.com/blog Get Jon's new Optimization book free: http://www.jonrognerud.com/bookgiveaway *) Get daily updates on FB: http://www.fb.com/JonRognerudLive Quotable from this video: " Creating content that your audience wants and is looking for is one of the most important places to begin your social media marketing strategy.” - @JonRognerud Jon Rognerud is a recognized authority on search marketing, who has spent more than 20 years creating and managing web and marketing projects from small to large companies, including positions at online giant Yahoo!. He is the founder of Chaosmap.com, a leading search marketing company in Los Angeles, CA. He plans, builds and delivers profit-making SEO, PPC and Social Media training, consulting as well as breakthrough speaking seminars. He also blogs on his website, http://www.jonrognerud.com *The free book offer details: $20 book is free with our compliments, but you have to pay shipping and handling to receive it. See More Jon at http://www.JonRognerud.com

1. How to build more traffic
from Social Media
“The Top 10 Tips”
Jon Rognerud

2. Creating content that your audience wants and is looking for is
one of the most important places to begin your social media
marketing strategy.
Without quality content (video, audio, text, images) that you
create and share, you will not maximize the potential with social
media. Sure, you can share other people’s content, you can
curate and compile other content (news, research, etc) – but a
mix of personal content, curated and syndicated content will
provide bigger returns. I’m talking about visibility and traffic.
In today’s post, we’ll cover 10 things you can do to improve your
traffic from social media, while being more effective at it.
An active online presence through social media is an effective
way to reach out to your audience in a more personal level.
Because people surfing the net spend most of their time on social
media sites, you can interact with them more if you are also
spending time there.
1. Timing Is Everything
Make sure majority of your followers can see and share your
posts and updates. The best time to post is from 8 AM to 8 PM
because these are the main work hours, meaning people are
most likely online. The ideal amount of posts to optimize results is
between 5 to 10 tweets and 1 to 4 Facebook posts per day. Make
sure you post the updates on multiple social media sites and your
own blog or website. Pay attention to frequency and timing in
order to get the most social engagement possible.
2. Share Your Expertise and Passion
As a business, one of your primary goals is to earn money.
However, it is also necessary for your customers to know that you
are passionate and an expert about your craft. Consider offering

3. your audience a guide, brochure, or whitepaper to download. Put
these on your website and then share the link to your social
media accounts so it would be easy for your customers to share
them to their friends.
3. Offer Seasonal and Exclusive Deals
Who doesn’t like a bargain, right? Use social media to promote
exclusive offers like special discounts, buy one take one promo,
or early bird rewards. Raffles and coupons exclusively available to
your social media followers can make them feel special, therefore
strengthening their loyalty and appreciation of your business.
4. Be Real and Real Time
The more you acknowledge and reply to your followers, the more
engaged they become. The effectiveness of your social media
strategy depends on how often you use it. Social media
engagement relies on daily interactions among users to survive.
Although auto posting tools can help you communicate with your
audience, more businesses are beginning to understand that
engaging with their audiences in real conversations will bring
them better results. Being available to your audience in real time
means you can have more meaningful back-and-forth
conversations.
5. Stay Updated And Be Current
The only thing certain is everything changes; and this is also true
about social networking sites. Learn how you can get the latest
updates easily so you can know the current trends they are
setting. You can follow Facebook’s business page
(https://www.facebook.com/business/news), follow social media
and tech experts on Twitter
(https://twitter.com/smexaminer/writers/members), and set Google
alerts (http://www.google.com/alerts).

4. 6. Use Hashtags
There’s a reason Twitter created hash tagging and now Facebook
is also allowing it. Hashtags are made for people to trend topics
and businesses to promote. Combine those two and you can use
hashtags to promote your new products, services, or special
offers. Announce it on your social media accounts so your
followers can participate making it trend. People who use
hashtags are more likely to engage in social conversations and
therefore are more likely to share a positive experience they’ve
had with your brand once you’ve broken through.
7. Incorporate Infographics
Infographics are graphic visual representations of information,
data, or knowledge intended to present complex information
quickly and clearly. A social media page is better to look at if it
contains not just plain text but also some infographics to catch
users’ attention. In fact, they reach more people because they are
shared more often than other online content. They are easy to
understand and share, so you could spread the word about your
company’s products and services effectively.
8. Be Mobile-Friendly
People surfing the web are becoming more and more on-the-go
lately. There are too many smartphones and tablets in the market
these days that there’s no excuse not to go online even if you are
away from home. Make sure your pages are mobile-friendly and
easy to load. Use a design that is accessible and convenient for
multiple browsers and devices. Include social media icons, mobile
redirects, simple landing pages, and content you want your users
to see.
9. Ask Questions

5. Contrary to popular belief, answering questions is not the end of
your social media task. Asking questions is a good way to engage
your followers and spark curiosity about your products or
services. Some good questions to ask are ones that tap into the
interests and lifestyles of your fans to generate conversations.
You may also ask feedback questions regarding your newly
launched product or service so you can find out what they like
about it and what you still need to improve. This way, your
followers can feel that their opinions are part of your decision
making process.
10. Use a Conversational Tone & Engage
Social media has changed the way businesses communicate
publicly. In fact, it is advised to avoid stiff business writing and
encouraged to adopt a more conversational tone. Take them
inside your brand’s experience instead of just hard selling.
Although you are viewed as a business entity, your followers
communicate with you and expect a response that would make
you look sound a normal person just like them. Having a
conversational tone makes your content feel more authentic and
engaging to readers.
In a world of social media marketing, giving your followers a
unique and personal experience is a must. Be innovative and
caring in all your social media pursuits so you could gain more
traffic and more loyalty out of your customers.
SUBSCRIBE for weekly episodes and bonuses.
Watch on YouTube: www.youtube.com/jonrognerud
Listen to the iTunes Podcast:
https://itunes.apple.com/us/podcast/jon-rognerud-social-
media/id784269354?mt=2

6. Get the transcript on the blog: http://jonrognerud.com/blog
Get Jon's new Optimization book free:
http://www.jonrognerud.com/bookgiveaway *)
Get daily updates on FB: http://www.fb.com/JonRognerudLive
Quotable from this video: " Creating content that your audience
wants and is looking for is one of the most important places to
begin your social media marketing strategy.” - @JonRognerud
Jon Rognerud is a recognized authority on search marketing, who
has spent more than 20 years creating and managing web and
marketing projects from small to large companies, including
positions at online giant Yahoo!.
He is the founder of Chaosmap.com, a leading search marketing
company in Los Angeles, CA. He plans, builds and delivers profit-
making SEO, PPC and Social Media training, consulting as well
as breakthrough speaking seminars. He also blogs on his
website, http://www.jonrognerud.com
*The free book offer details: $20 book is free with our
compliments, but you have to pay shipping and handling to
receive it.
See More Jon at http://www.JonRognerud.com