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Similaire à Marketing Jeopardy The Marketing Plan Game (20)
Marketing Jeopardy The Marketing Plan Game
- 1. The Marketing Plan Game
Plans Elements Messages Media Results
$100 $100 $100 $100 $100
$200 $200 $200 $200 $200
$300 $300 $300 $300 $300
$400 $400 $400 $400 $400
$500 $500 $500 $500 $500
Copyright © 2012 Jon Turino Marketing + Connections
- 2. Plans for $100
• Answer:
–In Your Head
Copyright © 2012 Jon Turino Marketing + Connections
- 3. Plans for $100
• Answer:
–In Your Head
• Question:
–Where shouldn’t your marketing plan
reside?
Copyright © 2012 Jon Turino Marketing + Connections
- 4. Plans for $200
• Answer:
–On paper or in the computer
Copyright © 2012 Jon Turino Marketing + Connections
- 5. Plans for $200
• Answer:
–On paper or in the computer
• Question:
–Where should your marketing plan
reside?
Copyright © 2012 Jon Turino Marketing + Connections
- 6. Plans for $300
• Answer:
–Formal
Copyright © 2012 Jon Turino Marketing + Connections
- 7. Plans for $300
• Answer:
–Formal
• Question:
–What type of a plan should you have?
Copyright © 2012 Jon Turino Marketing + Connections
- 8. Plans for $400
• Answer
–Often
Copyright © 2012 Jon Turino Marketing + Connections
- 9. Plans for $400
• Answer
–Often
• Question:
–When should my plan be reviewed?
Copyright © 2012 Jon Turino Marketing + Connections
- 10. Plans for $500
• Answer:
–Everyone
Copyright © 2012 Jon Turino Marketing + Connections
- 11. Plans for $500
• Answer:
–Everyone
• Question:
–Who should understand your
marketing plan?
Copyright © 2012 Jon Turino Marketing + Connections
- 12. Elements for $100
• Answer:
–Potential customers
Copyright © 2012 Jon Turino Marketing + Connections
- 13. Elements for $100
• Answer:
–Potential customers
• Question:
–Who do you identify using research?
Copyright © 2012 Jon Turino Marketing + Connections
- 14. Elements for $200
• Answer:
–Competition
Copyright © 2012 Jon Turino Marketing + Connections
- 15. Elements for $200
• Answer:
–Competition
• Question:
–What are some barriers to success?
Copyright © 2012 Jon Turino Marketing + Connections
- 17. Elements for $300
• Answer:
–Goals
• Question:
–What comes before strategies and
tactics?
Copyright © 2012 Jon Turino Marketing + Connections
- 19. Elements for $400
• Answer
–Messages
• Question:
–What are we saying to prospective
customers?
Copyright © 2012 Jon Turino Marketing + Connections
- 21. Elements for $500
• Answer:
–Media
• Question:
–How are we delivering our
messages?
Copyright © 2012 Jon Turino Marketing + Connections
- 22. Messages for $100
• Answer:
–Age, gender, income
Copyright © 2012 Jon Turino Marketing + Connections
- 23. Messages for $100
• Answer:
–Age, gender, income
• Question:
–What are some of the demographics
of our target customers?
Copyright © 2012 Jon Turino Marketing + Connections
- 24. Messages for $200
• Answer:
–Recipient compatible
Copyright © 2012 Jon Turino Marketing + Connections
- 25. Messages for $200
• Answer:
–Recipient compatible
• Question:
–Will the messages resonate with the
target audience?
Copyright © 2012 Jon Turino Marketing + Connections
- 27. Messages for $300
• Answer:
–Media
• Question:
–Is the delivery vehicle compatible with
the messages?
Copyright © 2012 Jon Turino Marketing + Connections
- 28. Messages for $400
• Answer
–Clear, concise, coherent
Copyright © 2012 Jon Turino Marketing + Connections
- 29. Messages for $400
• Answer
– Clear, concise, coherent
• Question:
– What are some of the important
characteristics of the messaging?
Copyright © 2012 Jon Turino Marketing + Connections
- 30. Messages for $500
• Answer:
–Technology
Copyright © 2012 Jon Turino Marketing + Connections
- 31. Messages for $500
• Answer:
–Technology
• Question:
–Does your target audience understand
or use the delivery methods?
Copyright © 2012 Jon Turino Marketing + Connections
- 32. Media for $100
• Answer:
–Facebook, LinkedIn
Copyright © 2012 Jon Turino Marketing + Connections
- 33. Media for $100
• Answer:
–Facebook, LinkedIn
• Question:
–What are some social media platforms
to consider?
Copyright © 2012 Jon Turino Marketing + Connections
- 34. Media for $200
• Answer:
–Email
Copyright © 2012 Jon Turino Marketing + Connections
- 35. Media for $200
• Answer:
–Email
• Question:
–What is an often effective outbound
marketing medium?
Copyright © 2012 Jon Turino Marketing + Connections
- 36. Media for $300
• Answer:
–Website
Copyright © 2012 Jon Turino Marketing + Connections
- 37. Media for $300
• Answer:
–Website
• Question:
–What is the most effective inbound
marketing media today?
Copyright © 2012 Jon Turino Marketing + Connections
- 38. Media for $400
• Answer
–Printed materials, direct mail
Copyright © 2012 Jon Turino Marketing + Connections
- 39. Media for $400
• Answer
– Printed materials, direct mail
• Question:
–What are some offline marketing
media?
Copyright © 2012 Jon Turino Marketing + Connections
- 40. Media for $500
• Answer:
–Call to action
Copyright © 2012 Jon Turino Marketing + Connections
- 41. Media for $500
• Answer:
–Call to action
• Question:
–What do we need to convert a
prospect into a customer?
Copyright © 2012 Jon Turino Marketing + Connections
- 42. Results for $100
• Answer:
–Targeted tactics
Copyright © 2012 Jon Turino Marketing + Connections
- 43. Results for $100
• Answer:
–Targeted tactics
• Question:
–How do you increase your revenue
stream?
Copyright © 2012 Jon Turino Marketing + Connections
- 44. Results for $200
• Answer:
–Qualified leads
Copyright © 2012 Jon Turino Marketing + Connections
- 45. Results for $200
• Answer:
–Qualified leads
• Question:
–What do you need to get a high
conversion rate?
Copyright © 2012 Jon Turino Marketing + Connections
- 47. Results for $300
• Answer:
–Focus
• Question:
–How do we achieve the biggest
impact with our promotions?
Copyright © 2012 Jon Turino Marketing + Connections
- 48. Results for $400
• Answer
–Loyalty
Copyright © 2012 Jon Turino Marketing + Connections
- 49. Results for $400
• Answer
– Loyalty
• Question:
–What do we need to create in order to
obtain repeat business?
Copyright © 2012 Jon Turino Marketing + Connections
- 50. Results for $500
• Answer:
–Business growth
Copyright © 2012 Jon Turino Marketing + Connections
- 51. Results for $500
• Answer:
–Business growth
• Question:
– What is the net result of developing and
implementing a better marketing plan for
your business?
Copyright © 2012 Jon Turino Marketing + Connections
- 52. • Answer:
–The number one resource to help
grow your business with sound
marketing strategies.
Copyright © 2012 Jon Turino Marketing + Connections
- 53. • Answer:
– The number one resource to help grow
your business with sound marketing
strategies.
• Question:
–What is Jon Turino Marketing +
Connections!
Copyright © 2012 Jon Turino Marketing + Connections
- 54. Let’s Get You A Plan!
• Quality marketing consulting
– Advice on the latest marketing methods
• Individualized service
– Strategies designed to work in this market
• A plan that's right for your business
– Start now!
503-877-4609
www.jonturino.com
Copyright © 2012 Jon Turino Marketing + Connections