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Eine Person, ein Laptop,
ein Internetanschluß –
DIY Online Campaigning
Jon Worth
Creative Commons AttributionNonCommercial License

http://j.mp/DIYeurope
@jonworth | #DIYeurope
1.
Was bewegt Menschen
online?
2.
Brücken
bauen
3.
Aufruf von
den Massen
SMART objectives for the web
1. Specific – Objectives should specify what they
want to achieve.
2. Measurable – You should be able to measure
whether you are meeting the objectives or not.
3. Achievable - Are the objectives you set,
achievable and attainable?
4. Realistic – Can you realistically achieve the
objectives with the resources you have?
5. Time – When do you want to achieve the set
objectives?
4.
Augenzeugenberichte
www.freemovement.net
5.
Glaubwürdiges
Engagement
6.
Schnelle Reaktionen
und Kreativität
Peak of hype

Gartner Hype Cycle
Plateau of
productivity

Technology
trigger
Trough of
disillusionment
2006

2009

2012
1. Was bewegt Menschen
online?
2. Brücken bauen
3. Aufruf von den Massen
4. Augenzeugenberichte
5. Glaubwürdiges
Engagement
6. Schnelle Reaktionen
und Kreativität
Bildnachweis
Creative Commons / Sharealike License
•
EU flag http://www.flickr.com/photos/quinnanya/2575740956/
•
Twitter Bird http://www.flickr.com/photos/18005312@N00/5116153039/
•
Hugh’s Fish Fight http://www.allabouttheidea.co.uk/blog/fishy-brand-activity/hughs-big-fish-fight-update-2/
•
Bee http://www.flickr.com/photos/iamtreesha/7894625598/
•
Tap http://www.flickr.com/photos/54799099@N00/4816226411/
•
Jean Luc Melenchon Posters http://www.flickr.com/photos/49687338@N04/7234207750/
•
Bridge http://www.flickr.com/photos/botster/2307679198/
•
Louis Michel http://www.flickr.com/photos/european_parliament/5228254737/
•
Steinbrück http://polpix.sueddeutsche.com/bild/1.1769513.1388729536/640x360/peer-steinbrueck-stinkefinger.jpg
•
Euromaidan https://twitter.com/JakubKrupaFE/status/435914320795295745/photo/1
•
Laptop on Subway http://www.flickr.com/photos/theredproject/2878006012/
•
European Flags http://www.flickr.com/photos/tpcom/3246953870
•
House Door http://www.flickr.com/photos/heatherelias/3656928090/
•
London Atheist Bus http://www.flickr.com/photos/83015819@N00/3304921278/
•
TGV http://www.flickr.com/photos/34147934@N07/4866055584/
•
UK Passport http://www.flickr.com/photos/30285771@N06/3805159114/
•
Malmström http://www.flickr.com/photos/european_parliament/4287119537/
•
Silvio Berlusconi http://www.flickr.com/photos/elenatorre/3675597102/
•
Belgian Security http://www.flickr.com/photos/skender/1361525212/ http://www.flickr.com/photos/skender/1361555878/
http://www.flickr.com/photos/skender/1361450404/
•
Twitter on Phone http://www.flickr.com/photos/nlsven/6207269779/
Prends le Pouvoir screenshot from http://vimeo.com/40084651 Hipster Schulz http://twitpic.com/bctnmr
EP Handeln. Mitmachen. Bewegen pictures from the EP
Eine Person, ein Laptop,
ein Internetanschluß –
DIY Online Campaigning
Jon Worth
Creative Commons AttributionNonCommercial License

http://j.mp/DIYeurope
@jonworth | #DIYeurope

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DIY Europe

  • 1. Eine Person, ein Laptop, ein Internetanschluß – DIY Online Campaigning Jon Worth Creative Commons AttributionNonCommercial License http://j.mp/DIYeurope @jonworth | #DIYeurope
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 9.
  • 10.
  • 11.
  • 12.
  • 14.
  • 15.
  • 17.
  • 18.
  • 19.
  • 20. SMART objectives for the web 1. Specific – Objectives should specify what they want to achieve. 2. Measurable – You should be able to measure whether you are meeting the objectives or not. 3. Achievable - Are the objectives you set, achievable and attainable? 4. Realistic – Can you realistically achieve the objectives with the resources you have? 5. Time – When do you want to achieve the set objectives?
  • 22.
  • 23.
  • 24.
  • 25.
  • 28.
  • 29.
  • 30.
  • 31.
  • 32.
  • 33.
  • 35. Peak of hype Gartner Hype Cycle Plateau of productivity Technology trigger Trough of disillusionment 2006 2009 2012
  • 36.
  • 37.
  • 38.
  • 39.
  • 40.
  • 41.
  • 42.
  • 43. 1. Was bewegt Menschen online? 2. Brücken bauen 3. Aufruf von den Massen 4. Augenzeugenberichte 5. Glaubwürdiges Engagement 6. Schnelle Reaktionen und Kreativität
  • 44. Bildnachweis Creative Commons / Sharealike License • EU flag http://www.flickr.com/photos/quinnanya/2575740956/ • Twitter Bird http://www.flickr.com/photos/18005312@N00/5116153039/ • Hugh’s Fish Fight http://www.allabouttheidea.co.uk/blog/fishy-brand-activity/hughs-big-fish-fight-update-2/ • Bee http://www.flickr.com/photos/iamtreesha/7894625598/ • Tap http://www.flickr.com/photos/54799099@N00/4816226411/ • Jean Luc Melenchon Posters http://www.flickr.com/photos/49687338@N04/7234207750/ • Bridge http://www.flickr.com/photos/botster/2307679198/ • Louis Michel http://www.flickr.com/photos/european_parliament/5228254737/ • Steinbrück http://polpix.sueddeutsche.com/bild/1.1769513.1388729536/640x360/peer-steinbrueck-stinkefinger.jpg • Euromaidan https://twitter.com/JakubKrupaFE/status/435914320795295745/photo/1 • Laptop on Subway http://www.flickr.com/photos/theredproject/2878006012/ • European Flags http://www.flickr.com/photos/tpcom/3246953870 • House Door http://www.flickr.com/photos/heatherelias/3656928090/ • London Atheist Bus http://www.flickr.com/photos/83015819@N00/3304921278/ • TGV http://www.flickr.com/photos/34147934@N07/4866055584/ • UK Passport http://www.flickr.com/photos/30285771@N06/3805159114/ • Malmström http://www.flickr.com/photos/european_parliament/4287119537/ • Silvio Berlusconi http://www.flickr.com/photos/elenatorre/3675597102/ • Belgian Security http://www.flickr.com/photos/skender/1361525212/ http://www.flickr.com/photos/skender/1361555878/ http://www.flickr.com/photos/skender/1361450404/ • Twitter on Phone http://www.flickr.com/photos/nlsven/6207269779/ Prends le Pouvoir screenshot from http://vimeo.com/40084651 Hipster Schulz http://twitpic.com/bctnmr EP Handeln. Mitmachen. Bewegen pictures from the EP
  • 45. Eine Person, ein Laptop, ein Internetanschluß – DIY Online Campaigning Jon Worth Creative Commons AttributionNonCommercial License http://j.mp/DIYeurope @jonworth | #DIYeurope

Notes de l'éditeur

  1. https://twitter.com/spignal/status/437925810347859968
  2. Victoire Passage http://vimeo.com/40084651
  3. Neo-nico-tinoids - bees 7 petitions! In German alone!
  4. Hugh’s Fish Fight – EN DE http://www.fishfight.de/ Tim Mälzer
  5. European Citizens’ Initiative – first to get 1 million http://www.right2water.eu/ “Water is a human right”
  6. Home Affairs
  7. “A solitary decider” http://www.buzzfeed.com/rosiegray/how-carne-ross-created-a-new-kind-of-diplomacy
  8. Story 1: Credible commitment (and the lack of it) Silvio Berlusconi. Like him or loathe him, he polarises He pitched up to a European Council summit in December 2010 Time for a social media bonanza thought the press service of the Council…
  9. But as a citizen this is what you would get if you were anywhere near the building!
  10. So what do a bunch of nerds do? They game the system, forcing the experiment to be turned off
  11. It’s based on the famous story of change.gov in the UK – being too open This poses problems and opportunities for politics – what is the value of 1000 e-mails, in comparison to the value of 1000 letters
  12. Dates only illustrative. See http://en.wikipedia.org/wiki/Hype_Cycle for more.
  13. http://jonworth.eu/euromaidan/
  14. Background information: http://www.europarl.europa.eu/news/de/news-room/content/20130905STO18724/html/HANDELN.-MITMACHEN.-BEWEGEN.
  15. http://www.jonworth.eu/in-your-face-atheism/
  16. Best ever case: a blogger (me) and a journalist (Ariane Sherine) changed the face of atheist debate. Explain the story.