Slides from the Auckland Web Meetup, May 2010.

5. No restrictions No freedoms

7. Free Culture
Free culture is one where all members are free
to participate in its transmission and evolution, without
artificial limits on who can participate or in what way.
The free culture movement seeks to develop this culture
by promoting four things:
* creativity and innovation;
* communication and free expression;
* public access to knowledge;
* and citizens' civil liberties.
freeculture.org/

8. • Creative Commons Guidant Les
Contributeurs, adapted from Liberty
Leading the People (1830) by Eugène
Delacroix

9. Attribution (BY)
Requires that the user of the licensed work credit and
acknowledge the original author

10. Attribution (BY)
Requires that the user of the licensed work credit and
acknowledge the original author
Noncommercial (NC)
Allows the licensed work to be used, but not for commercial
purposes or for profit

11. Attribution (BY)
Requires that the user of the licensed work credit and
acknowledge the original author
Noncommercial (NC)
Allows the licensed work to be used, but not for commercial
purposes or for profit
No Derivative (ND)
Does not allow the user of a licensed work to alter the work in
any way; it must stay in its original form

12. Attribution (BY)
Requires that the user of the licensed work credit and
acknowledge the original author
Noncommercial (NC)
Allows the licensed work to be used, but not for commercial
purposes or for profit
No Derivative (ND)
Does not allow the user of a licensed work to alter the work in
any way; it must stay in its original form
Share Alike (SA)
Requires that any new work must be licensed under the same
terms as the original work

13. Attribution 3.0 New Zealand (BY)

14. Attribution-Noncommercial 3.0 New Zealand (BY-NC)

15. Attribution-Noncommercial-No Derivative Works
3.0 New Zealand (BY-NC-ND)

16. Attribution-Noncommercial-Share Alike
3.0 New Zealand (BY-NC-SA)

17. Attribution-No Derivative Works
3.0 New Zealand (BY-ND)

18. Attribution-Share Alike 3.0 New Zealand (BY-SA)

21. Ported versus Unported
• Unported versions might be preferable for projects
and content aimed at international communities. Keeps look
and identity ‘global’ + they’re always updated.
• Ported licences carry the nuances of a jurisdiction’s
language and legal system, and associates content with its
owner’s home country.
• If licences need to be enforced in court, a ported licence can
streamline the process of bringing a lawsuit within your own
juristdiction.
• Widespread use of jurisdiction-specific licences gives CC staff in
those countries incentives to develop and update licences.

22. Creative Commons Aotearoa
New Zealand (CCANZ)
• Live in 2007
• Plain English
• Te Whainga Aronui
The Council for the Humanities

24. Idology

25. Meeting audience in other mediums

27. Connecting with consumers

29. Practicality

30. Kete Horowhenua “pulls in” material that
is uploaded by the public
• CC is used to manage the IP rights of user
generated content
• Like flickr, users can choose a NZ licence for
each piece of material they upload

33. Clients and
creators want
the freedom to
exploit
themselves

34. “Today, too many creators take a
passive attitude toward their
copyrights. The matter seems
complex, and publishers or
distributors may tell you that
everyone does it their way, or
that giving up copyrights is standard practice. But giving
up your rights under copyright is a decision, not a default
option. If you stand passively by, you may over the course
of a long creative career produce a large body of work,
most of which is owned and controlled by other people,
whose interests and yours may diverge.”

35. creator-friendly
could be worse
creator-unfriendly
THE CLAW!

36. Author signs all manuscript rights to publisher.
10%?
Publisher adds value through editing, typesetting,
marketing, organising printing and distribution.
Publisher sells the value-added product to
consumers under “all rights reserved”.

37. One million potential customers/readers

38. One billion potential customer/readers

39. Author licenses manuscript as to the world, but grants
a publisher commercial rights in return for a percentage of any
profits.
10%?
Publisher adds value through editing, typesetting, marketing,
organising printing and distribution.
Publisher sells the print product and releases the ebook as
while also providing online payment channels to
readers.

40. Stimulating innovation

41. sciencecommons.org

43. Open PSI
• NZ Govt Open Access Licencing
framework (NZGOAL framework)
• CC mapping data on Koordinates
• Open Government Ninjas
groups.open.org.nz/groups/ninja-talk

44. Creative Commons Aotearoa
New Zealand (CCANZ)
• Live in 2007
• Plain English
• Te Whainga Aronui
The Council for the Humanities

46. internships
new licences
research
education
prizes
and events
web resources
workshops

47. Thanks for your images (They’ve been mangled)!
Creative Commons Swag Contest 2007_2 Darwin meets NASA by jurvetson CC-BY
by TilarX CC-BY Canoes in the Desert by jurvetson CC-BY
Creative Commons guidant les contributeurs Star Wars Mural
by Ju gatsu mikka CC-BY-SA by Official Star Wars Blog CC-BY
CC on Orange by Yamashita Yohei CC-BY A wonderful second life by Cosmic Kitty CC-BY
Creative Commons by Giuli-O CC-BY JavaFX, Danny Coward In Second Life
Skyway Bridge 275 south St Petersburg Sarasota by hiperia3d CC-BY
by amanderson2 CC-BY 6pi by Ramona.Forcella CC-BY
KISS Band Member Cupcakes from little mo's dog scrapbook
by clevercupcakes CC-BY by http://TheConcreteJungl eBook.com CC-BY
Teddy's Washington jazz band Cellphone glow by bennylin0724 CC-BY
by DeusXFlorida CC-BY Peeking into the Frame by Bala CC-BY
Yeti Sketch by formatbrain CC-BY Science Fiction Museum
Work in progress... by formatbrain CC-BY by ricardo.martins CC-BY
lol-psycat - evopsych 1 by smiteme CC-BY “Photo” by dierk schaefer CC-BY
Hersman Girls - Already on Computers... NSW Government Printing Office, Sydney
by whiteafrican CC-BY by State Records NSW CC-BY
Tokyo Design Festa 2008 Pills by rodrigo senna CC-BY
by midorisyu CC-BY Ten things you can do to improve interestingness
MM00025287 and increase chances of getting into Explore
by Florida Keys--Public Libraries CC-BY by kevindooley CC-BY
painter's house, isfahan, iran october 2007 CC on Light by Yohei Yamashita CC-BY
Larry Lessig by Robert Scoble CC-BY
by seier+seier+seier CC-BY
Love Not War! by KB35 CC-BY
Banlieue Graffitti | Vlissingen, Zeeland NL Rain Coat! by cappenstance CC-BY-NC-SA
by PresleyJesus CC-BY Creative Brains Event [1] and….
image of academic? by gochie* CC-BY Creative Brains Event [2]
TED 2010 Feb 11th by afromusing CC-BY with courtesy from Gaetan Lee
Symbols form Public Domain Clip Art
Singularity University by jurvetson CC-BY
Life, Synthetic Life! By jurvetson CC-BY
Spectacular Cephalopods by jurvetson CC-BY
Keep your Copyright logo and text with
A study in Depth of Field: The Dandelion
permission from their website
by tibchris CC-BY
Truly madly deeply
Dandelion in the wind by tibchris CC-BY
by Kyla Oh CC-BY-NC-SA
Beehive and Parliament Buildings SLSC Parody - Wall-E - Eve
by The Chosun Bimbo CC-BY by inacentaurdump CC-BY
This work is licensed under a Creative Commons BY-NC-SA New Zealand licence

48. Jane Hornibrook
Project Developer
Creative Commons Aotearoa New Zealand
admin@creativecommons.org.nz
admin@humanitiesresearch.net
janehornibrook@gmail.com
@janehornibrook
www.creativecommons.org.nz
www.humanitiesrsearch.net