Engines, transmissions and other mechanical systems contain hundreds of moving parts. Though the metal surfaces of these parts look smooth, they are actually full of microscopic peaks and valleys. When the peak of one surface touches its mating surface, it causes damage. Damage may lead to component failure or wear. Failure prevention and wear reduction are the primary functions of lubrication.

2. What Are Synthetic Lubricants?
Engines, transmissions and other mechanical systems Pure
contain hundreds of moving parts. Though the metal The base stocks from which synthetic lubricants are
surfaces of these parts look smooth, they are actually made contain no sulfur, nitrogen or other elements that
full of microscopic peaks and valleys. When the peak of invite the formation of sludge and other products of
one surface touches its mating surface, it causes lubricant breakdown. Synthetic lubricants can be used
damage. Damage may lead to component failure or in higher temperatures than refined lubricants without
wear. Failure prevention and wear reduction are the breaking down. Their resistance to breakdown also
primary functions of lubrication. allows them to be used longer than refined lubricants
Refined Oils can be used. Lubricated systems stay cleaner and last
Conventional oils – the oils most people are familiar with longer with synthetics.
– are refined from crude oil. Refining is a process of Uniform
physically separating light oil components from heavy The base stocks from which synthetic lubricants are
ones. made feature uniform and smooth molecular struc-
Crude oil contains a full range of different kinds of tures, which ensures low friction as lubricant layers
molecules. Many are similar in weight but not in struc- slide across one another. Reduced friction increases
ture. The refining process cannot distinguish such energy through-put for greater fuel efficiency and power,
molecules, so a wide assortment of molecules is present and reduces heat and wear for longer equipment life.
in a finished lubricant made from crude oil stocks. Molecular uniformity also helps synthetics resist thin-
Some crude oil molecules are not beneficial to the ning in heat and thickening in cold, which helps them
lubrication process. For example, paraffin causes refined protect better than refined oils over a system’s operat-
lubricants to thicken and flow poorly in cold tempera- ing temperature range and helps ensure secure sealing.
tures. Molecules containing sulfur, nitrogen and other
elements invite the formation of sludge and other prod- Designable
ucts of lubricant breakdown, especially in high-tem- Many different kinds of base stocks may be used to
perature applications. Sludge and breakdown products create synthetic lubricants, allowing a synthetic to be
significantly increase wear rates. designed for virtually any application. Some base stocks
The assorted molecules of refined lubricants also are ideal for use in extremely cold environments, others
have different shapes, making lubricant surfaces irreg- are perfect for use in extreme heat. Some are extremely
ular at the molecular level. As lubricant layers flow safe in applications in which refined lubricants pose a
across one another during the lubrication process, fire or explosion hazard. Refined oils simply do not
these irregularities create friction, which consumes offer the design flexibility synthetics offer.
power, reduces efficiency and increases heat and wear. The designability of synthetics also allows them to be
tailored very specifically to the needs of everyday appli-
Synthetic Lubricants cations, such as automotive engines, commercial equip-
Synthetic lubricants are chemically engineered from ment or industrial machinery. That specificity helps ensure
pure chemicals rather than refined from crude oil. That long life and peak power, performance and fuel economy
gives them significant advantages over refined oils. from the lubricated system, as well as long lubricant life.

3. Why Are AMSOIL Synthetic
Lubricants the Best?
As a jet fighter squadron commander Lieutenant Colonel far below zero, allowing dependable engine start-up, fast
Albert J. Amatuzio had ample opportunity to witness syn- lubrication, dependable protection and maximum fuel
thetic lubricants in action. These oils are used exclusively economy in severe cold operations.
in jet engines because of three extraordinary performance
characteristics: an ability to reduce friction and wear on Increased Efficiency
engine components, an ability to function dependably at AMSOIL synthetic lubricants are superior to refined oils in
severe temperature extremes and an ability to withstand reducing friction, helping lubricated systems use fuel
rigorous and lengthy engine operation without chemical energy for work, not for overcoming drag. Superior friction
breakdown. reduction, as well as lower volatility rates, also helps keep
Recognizing that these same benefits would prove exhaust emissions low.
invaluable in combustion engines, Amatuzio began con- Longer Engine and Equipment Life
ducting serious research in 1963. By 1966 he had formu-
AMSOIL synthetic lubricants’ heat stability and friction-
lated a synthetic motor oil and put it to use in vehicles in
reducing ability keep wear rates low, which helps increase
northern Minnesota. Throughout the late ’60s Amatuzio
the time to first teardown, increases the interval between
continued his research and development and sold com-
teardowns and increases overall equipment life.
mercially available synthetic oils under a variety of names.
In 1970 he incorporated his own name into a commercially Extended Lubricant Drain Intervals
sold product called AMMOIL. In 1971 this product name AMSOIL synthetic lubricants offer eight times the service
was changed to AMZOIL and it continued to be sold com- life offered by refined lubricants, sometimes even more.
mercially. The true milestone came in 1972 when AMZOIL The long life of AMSOIL synthetic lubricants reduces
became the first synthetic motor oil in the world to meet costs, downtime, waste and environmental damage.
American Petroleum Institute criteria. The new lubricant
performed like no other before it. When the first can Product Line
appeared on the market in 1972, it signaled the birth of an AMSOIL manufactures synthetic lubricants, advanced fil-
entire industry. tration systems, fuel additives and coolant for virtually
During the past 35 years, AMSOIL synthetic lubricants every commercial, industrial or automotive application.
have expanded the boundaries of lubrication science and
redefined the performance possibilities of engines, equip- Quality Control
ment and machinery in automotive, commercial and indus- AMSOIL synthetic lubricants are manufactured from top-
trial use. Why are AMSOIL synthetic lubricants the best quality synthetic base stocks and performance additives
lubricants available? according to a stringent quality control protocol in com-
puter-controlled AMSOIL manufacturing facilities. AMSOIL
High-Temperature Protection and Performance synthetic lubricants may be counted on to deliver the
AMSOIL synthetic lubricants are much more stable in same top-quality performance and protection every time
high temperatures than are refined oils. Their superior they are used, no matter where in the world they are
heat stability reduces the rates of oil consumption, lubri- purchased.
cant breakdown and lubricant oxidation, which keeps oil
consumption low, equipment clean, protected and running Experience
right, and extends lubricant life. AMSOIL formulated the first API-rated synthetic motor oil in
the world and has more experience formulating synthetic
Cold-Temperature Protection and Performance lubricants than any other manufacturer in the world. AMSOIL
AMSOIL synthetic lubricants remain fluid in temperatures leads the industry in product quality and innovation.

4. Quality
Consumers
Demand
High Temperature/High Shear Four Ball Wear
(ASTM D-4172)
3.23 (ASTM D-4683)
3.22 40Kg pressure @ 150 degrees C
1800 rpm for 1 hour duration
3.20 1.8
1.80 1.80
3.19
3.18
1.65
HT/HS Viscosity (cP)
3.16
3.14 3.14 1.6
3.15
1.4
Wear Scar Diameter (mm)
3.10 3.09
3.10 1.2
3.05 3.05 1.0
3.05
0.8
0.65 0.65
3.00 0.6 0.55 0.55 0.55
0.60 0.60
0.45
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The superior viscosity retention of AMSOIL synthetic motor oil in AMSOIL synthetic motor oil provides unsurpassed protec-
the face of severe temperature and shear conditions allows it to tion against engine wear. Equipment life is extended, and
provide continuous, unsurpassed protection for engine bearings, repairs, downtime and expenses are reduced. The smaller
extending equipment life and preventing wear. the scar, the better the protection.
NOACK Volatility Thin Film Oxygen Uptake Test
TFOUT (ASTM D-4742)
(ASTM - D 5800) 500
500
10% 9.50 9.57
469
8.84
9.12 9.13 9.18 450
404 395 375
400 364
8% 7.49 350
6.97 310
Minutes
6.77 277
6.58 300
% Weight Loss
6% 5.44 250
172
200 164 153
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The superior oxidation stability of AMSOIL synthetic motor
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The extremely low volatility of AMSOIL synthetic motor oil allows it oil allows it to effectively resist the formation of engine
to maintain its superior protective and performance qualities deposits and sludge, keeping engines running clean and
throughout extended drain intervals, even when faced with severe efficient and extending oil life. It also resists thickening,
operating temperatures. In addition, oil consumption and emissions maintaining its superior wear protection and lubricating
are minimized and fuel efficiency is maximized. properties and maximizing fuel efficiency.

5. AMSOIL Increases Profits
Quality Products Command a Quality Price and predatory pricing. Carrying AMSOIL can give
People are willing to pay more for premium products, store owners an edge over the competition.
and AMSOIL is widely known as the premier pro- Advertising Support
ducer of synthetic lubricants. With markup levels at
AMSOIL provides national advertising support with
30-35%, store owners realize higher profits with
commercials, promotional literature and more.
AMSOIL products.
AMSOIL ads appear in over 150 national publica-
Freight Discounts tions yearly. AMSOIL is best known nationwide for
AMSOIL offers freight bill discounts based on the sponsoring high-profile racers like Kevin Windham and
order total, provided that the order is shipped to Josh Grant in motocross and Mike Oberg and Scott
one destination. This discount is calculated on the Douglas in off-road racing. AMSOIL is the official oil
total of the order before taxes, discounts or any mis- of the American Motorcycle Association (AMA)
cellaneous charges are applied. Outdoor Nationals, World Power Sports Association
• Full freight is paid if the order totals $7,500.00 or (WPSA), ChampBoat Series, United States Modified
more. Touring Series (USMTS), Loretta Lynn’s National
• One half of freight is paid if the order totals Motocross Championships and more. In all, AMSOIL
$3,750.00 to $7,499.99 is involved with more than 1,000 racing teams, series
and events across North America.
Full Line of Quality Products AMSOIL also offers a Co-op Advertising Program
A complete product line from AMSOIL ensures that for retail accounts. Co-op credits are earned accord-
customers will find what they are looking for. With ing to the amount of AMSOIL products purchased
everything from advanced filtration systems to Multi- each year. Co-op credits can be redeemed for print
Purpose Spray Grease, AMSOIL makes products to and broadcast advertising featuring AMSOIL prod-
satisfy nearly every lubrication need. In addition, ucts, or for AMSOIL literature and promotional mate-
AMSOIL has created strategic corporate partner- rial. For more information on the AMSOIL Co-op
ships to provide other top-quality automobile prod- Program, consult the G-1071 Retail Account Co-op
ucts like Mothers® polishes and waxes and Trico® Credit Order Form.
wiper blades, creating more opportunity for sales. Leading Synthetic Oil
AMSOIL Products are in Demand AMSOIL was the first fully synthetic oil approved by
Sales of AMSOIL products have never been higher. the American Petroleum Institute for use in passen-
Vehicles are requiring more superior products, and ger vehicles. Since then, AMSOIL has been recog-
customers are looking for the best performance nized as the benchmark in synthetic motor oils.
available. AMSOIL products provide unsurpassed AMSOIL products consistently outperform the com-
protection and performance, and is recognized world- petition in nearly every category.
wide as the leader in the motor oil industry. Commitment To Excellence
Limited Availability Vehicle manufacturers are requiring lubricants that
AMSOIL products are not available everywhere. provide better protection and auto owners want the
AMSOIL is distributed by independent Dealers, and best for their vehicles. Stocking AMSOIL products
won’t ever be found in giant retail chain stores. keeps retailers ahead of the pack in a competitive
AMSOIL limits its sales to accounts with less than 12 industry because they surpass manufacturers’ require-
outlets to protect small stores from large competitors ments and impress consumers.
AMSOIL products’ sterling reputation, proven per-
formance and storied history are sure to raise profit
margins in any retail store.