LONDON, October 3, 2012 /PRNewswire/ --eCommerce Awards for Excellence in association with IMRG 2012...

1. eCommerce Industry Leaders Honoured in Annual Awards.
LONDON, October 3, 2012 /PRNewswire/ --
eCommerce Awards for Excellence in association with IMRG 2012 Winners Announced
The fourth annual eCommerce Awards for Excellence were celebrated yesterday evening at The
Brewery in the City of London by a whole host of top British online retailers and industry suppliers,
all of whom have proven that the UK ecommerce industry is thriving with innovation and excellence.
The prestigious awards are run by UBM's eCommerce Expo in association with the leading global e-
retailing association IMRG, who devised the 17 categories covering the breadth of the ecommerce
industry.
In a repeat of last year's success ASOS had an extremely successful evening, picking up three
awards which were m-Commerce Strategy of the Year, Best Social Media Engagement Award and
Large e-Retailer of the Year. Judges commented that ASOS are setting the pace with mobile and
also praised the 'gameification' of their social strategy to generate interest in the summer sale.
Innovation comes in many forms and this year
online delivery provider Shutl has been honoured
with the sought after e-Commerce Innovation
Award. Parentmail also received a commendation
for this category.
Small e-Retailer of the Year was won by
SerentaFlowers.com with Jokers' Masquerade coming in at a close second and receiving a
commendation. SerentaFlowers.com's centralised fulfilment and customer focus impressed the
judges. Having missed out at a close second for Small e-Retailer Jokers' Masquarade with ByBox
won Best e-Retailer Delivery Award which was partly due to their impressive customer feedback.
In tough economic times it is important to value and reward launches and reinventions within the
industry. This was achieved during last nights festivities with a win for Telefonica UK for their re-
design providing the consumer with a simplified and enhanced journey to point of purchase, and
SportPursuit Limited won New eRetailer of the Year with particular praise for their boldness within
such a niche marketplace.
High street favourite Argos, the original multichannel retailer, was praised for its continual 'bar-
raising' and development from its catalogue driven history, winning Best Multi Channel Retailer
while LOVEFiLM won Best e-Commerce Marketing Campaign, Diamond Manufacturers won the Best
Customer Service award and PayPal picked up Best Payment Innovation in e-Commerce.
The exhibitors at eCommerce Expo, which was also taking place in London this week, were invited to
enter the Best Product at eCommerce Expo award. The winner was M2E Pro who impressed judges
following their visits to the stands during the day.
"Once again we're delighted with the quality and quantity of entries to the eCommerce Awards for
Excellence. All of this year's winners have demonstrated something really special - they certainly

2. haven't made the judging process easy. The ambition and successes demonstrated by the award
winners shows that the UK's online retail community shows every sign of continuing from strength
to strength. I'd like to congratulate the winners and thank the judges, we're already keen to see
what next year will bring," said Rebecca Slater, Event Manager for the eCommerce Awards and
eCommerce Expo.
Full list of 2012 winners. Re-design/Re-Launch of the Year Sponsored by Fresh Lemon Winner:
Telefonica UK International eRetailer of the Year Sponsored by DYN Winner: Wiggle Best Use of
Rich Content Online Sponsored by Amplience Winner: Shop Direct Group Best Social Media
Engagement Award Sponsored by Metapack Winner: ASOS.COM Best eRetailer Delivery Award
Sponsored by Charapak Winner: Jokers' Masquerade with ByBox The eCommerce Innovation Award
Sponsored by SLI Highly Commended - ParentMail Winner: Shutl Best Payment Innovation in
eCommerce Sponsored by Wirecard Winner: PayPal Best eCommerce Marketing Campaign
Sponsored by ChannelAdvisor Winner: LOVEFiLM Best Customer Service Award Sponsored by
Peerius Winner: Diamond Manufacturers mCommerce Strategy of the Year Sponsored by dotDigital
Winner: ASOS.COM New eRetailer of the Year Sponsored by Australia Post Winner: SportPursuit
Green eRetailer of the Year Sponsored by Responsible Business Expo Winner: YOOXYGEN -
YOOX.com Small eRetailer of the Year Sponsored by IMRG Highly Commended: Jokers' Masquerade
Winner: SerenataFlowers.com Best Multi-Channel Retailer of the Year Sponsored by PayPal Winner:
Argos Best Large eRetailer of the Year Sponsored by Bazaarvoice Winner: ASOS.COM Best Product
at eCommerce Expo Sponsored by IT PRO Winner: M2E Pro Online Gold Award (The OLGA)
Sponsored by Ogone Winner: Wiggle Outstanding Contribution to eCommerce Sponsored by: Screen
Pages Winner: Nick Robertson, ASOS
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##################### Notes for Editor 1. For the full list of 2012 categories and
winners please visit http://www.ecommerceexpo.co.uk/winners
2. About the eCommerce Awards for Excellence Now in their fourth year, the eCommerce Awards
for Excellence are the only awards of their kind in the UK, recognising and celebrating the
companies that are driving the ecommerce industry forward.
The ecommerce awards are in association with the IMRG, who have compiled a series of refreshed
and refined categories covering all parts of the ecommerce process; from mobile commerce and
payment solutions to customer service, marketing and delivery logistics companies. Judging was
carried out by 14 expert judges, carefully selected by the IMRG. For further information on the
judging panel, please visit http://www.ecommerceexpo.co.uk/judges 3. eCommerce Expo 2012 The
eCommerce Awards for Excellence took place on the first evening of eCommerce Expo, which is
running on the 1[sup.st] - 2[sup.nd] October 2012 at London Olympia. eCommerce Expo is the
industry event in the UK, ranking as one of the largest gatherings of ecommerce professionals in
Europe, with over 140 exhibiting companies, 4500 visitors and a comprehensive conference
programme.
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