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Research and planning
Existing magazines 
• Oklahoma 
• Country weekly 
• Maverick 
• Country music
Research of Maverick Music magazines 
Most of the magazines are American. I want to create a country music 
magazine for the UK. Country music has always been seen as a western, 
American style of music. Everyone around the world will have listened to 
some form of country music due to the Hannah Montana movie which 
stared Billy Ray Cyrus a famous country singer along side his daughter 
Miley Cyrus, throughout the movie there is country music being 
performed. 
There are many country singers who are known of in the UK, however are not 
generally shown in the music magazines. Singers like Carrie Underwood, 
Kelly Clarkson, Miranda Lambert and Taylor Swift are a few popular 
country singers who many young teenagers know. By creating my 
magazine I will be able to showcase their talents and help to expand their 
audiences. 
Maverick is the biggest country music magazine in the UK.
November/December 2012 January 2010
April 2009 July/August 2014
Target audience notes 
• Female 
• 18 – 35 years old 
• They will be a student (music degree/ music school, or have a job such as (teacher – music, writer, 
musician in small band) 
• Single and happy 
• Their personality will be caring and active, they may have low self-esteem, they love animals and 
love being in the wild out doors. 
• Their hobbies and interests are horse riding and playing the guitar, they will enjoy relaxing with 
friends listening to country music. They enjoy long walks and adventures in the woods. 
• They will spend their leisure time having fun outdoors with animals (horses, sheep on a farm) they 
will also enjoy reading a book or magazine while listening to country music 
• They will use Instagram to keep up-to-date with their friends and share their latest anima/nature 
finding, also Facebook and Twitter so they can follow their favourite country artists and receive the 
most recent news about them. They will read magazines to keep up-to-date with the fashion and 
music country worlds. 
• They will be close to their family as they are caring, they have close friends that they are close to 
and they feel like sisters more than friends.
Country singers 
• Sam hunt 
• Florida Georgia line 
• Jason Aldean 
• Tyler Farr 
• Luke Bryan 
• Black Shelton 
• Carrie Underwood 
• Kenny Chesney 
• Miranda Lambert 
• Dierks Bentley 
• Alan Jackson 
• Tim McGraw 
• Lady Antebellum 
• Buddy Miller 
• Little Big Town 
• Brantley Gilbert 
• Eric Church 
• Glen Campbell 
• Keith Urban 
• Kelly Clarkson 
• Brad Paisley 
• Olivia Lane 
• Lee Brice 
• Chase Rice 
• Kristian Bush 
• Cole Swindell 
• Taylor Swift 
• Angaleena Presley 
• Kip Moore 
• The Band Perry 
• Dustin Lynch 
• Zac Brown Band 
• Toby Keith 
• Joe Nichols 
• Frankie Ballard 
• Rascal Flatts 
• Big and Rich 
• Justin Moore 
• Jake Owen 
• RaeLynn 
• George Strait 
• Chris Young 
• Reba McEntire 
• Jana Kramer 
• Hunter Hayes 
• Katy Perry 
• Thomas Rhett 
• Dolly Parton 
• Shania Twain 
• Michael Sarver
websites 
• http://www.cmt.com/artists/ 
• http://www.mtsmanagementgroup.com/12/mav 
erick-magazine-reviews-western-avenues-self-titled- 
debut/ 
• http://www.maverick-country.com/ (maverick 
magazine) 
• http://www.cmt.com/news/country-music/ 
1731948/inside-carrie-underwoods-something- 
in-the-water.jhtml (country music 
news)

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Research and planning

  • 2. Existing magazines • Oklahoma • Country weekly • Maverick • Country music
  • 3. Research of Maverick Music magazines Most of the magazines are American. I want to create a country music magazine for the UK. Country music has always been seen as a western, American style of music. Everyone around the world will have listened to some form of country music due to the Hannah Montana movie which stared Billy Ray Cyrus a famous country singer along side his daughter Miley Cyrus, throughout the movie there is country music being performed. There are many country singers who are known of in the UK, however are not generally shown in the music magazines. Singers like Carrie Underwood, Kelly Clarkson, Miranda Lambert and Taylor Swift are a few popular country singers who many young teenagers know. By creating my magazine I will be able to showcase their talents and help to expand their audiences. Maverick is the biggest country music magazine in the UK.
  • 4.
  • 7. Target audience notes • Female • 18 – 35 years old • They will be a student (music degree/ music school, or have a job such as (teacher – music, writer, musician in small band) • Single and happy • Their personality will be caring and active, they may have low self-esteem, they love animals and love being in the wild out doors. • Their hobbies and interests are horse riding and playing the guitar, they will enjoy relaxing with friends listening to country music. They enjoy long walks and adventures in the woods. • They will spend their leisure time having fun outdoors with animals (horses, sheep on a farm) they will also enjoy reading a book or magazine while listening to country music • They will use Instagram to keep up-to-date with their friends and share their latest anima/nature finding, also Facebook and Twitter so they can follow their favourite country artists and receive the most recent news about them. They will read magazines to keep up-to-date with the fashion and music country worlds. • They will be close to their family as they are caring, they have close friends that they are close to and they feel like sisters more than friends.
  • 8. Country singers • Sam hunt • Florida Georgia line • Jason Aldean • Tyler Farr • Luke Bryan • Black Shelton • Carrie Underwood • Kenny Chesney • Miranda Lambert • Dierks Bentley • Alan Jackson • Tim McGraw • Lady Antebellum • Buddy Miller • Little Big Town • Brantley Gilbert • Eric Church • Glen Campbell • Keith Urban • Kelly Clarkson • Brad Paisley • Olivia Lane • Lee Brice • Chase Rice • Kristian Bush • Cole Swindell • Taylor Swift • Angaleena Presley • Kip Moore • The Band Perry • Dustin Lynch • Zac Brown Band • Toby Keith • Joe Nichols • Frankie Ballard • Rascal Flatts • Big and Rich • Justin Moore • Jake Owen • RaeLynn • George Strait • Chris Young • Reba McEntire • Jana Kramer • Hunter Hayes • Katy Perry • Thomas Rhett • Dolly Parton • Shania Twain • Michael Sarver
  • 9. websites • http://www.cmt.com/artists/ • http://www.mtsmanagementgroup.com/12/mav erick-magazine-reviews-western-avenues-self-titled- debut/ • http://www.maverick-country.com/ (maverick magazine) • http://www.cmt.com/news/country-music/ 1731948/inside-carrie-underwoods-something- in-the-water.jhtml (country music news)