1. Jordan Heiden
Professor Klinkowstein
“Walmart launches smartphone
trade-in program ahead of new
iPhone”
http://money.cnn.com/2013/09/10/technology/mobile/walmart-tradein-smartphone/index.html?iid=HP_River

2. Jordan Heiden
September
21, 2013:
• Trade-in
credit for new
phone
• Over 100
models
• $50-$300
payments
Professor Klinkowstein

3. Jordan Heiden
Walmart makes transition with new trade-in program
Professor Klinkowstein

4. Jordan Heiden
• Walmart will
have largest
program of
any brick and
mortar store
Professor Klinkowstein

5. Jordan Heiden
• College students
want to save
money but could
be saving more
than they realize.
Professor Klinkowstein

6. Professor Klinkowstein
Jordan Heiden
Ethnographic Research
Student making purchase in bookstore
Book Bag- $60.00

7. Jordan Heiden
Starbucks at 10:00AM
Professor Klinkowstein
University Café at 2:00PM

8. Professor Klinkowstein
Jordan Heiden
Common bookstore purchases
Ranging from $10.00-$65.00

9. Jordan Heiden
Professor Klinkowstein
Ethnographic Research Observations
•
•
•
•
•
•
Ashamed by purchases
Questioned why product was purchased
Looked uncomfortable when asking questions
Played with hair
Looked around room while thinking
Made conversation into joking matter

10. Jordan Heiden
Professor Klinkowstein
Ethnographic Research Findings
Student responses-Book bag ($60.00)
“It wasn’t that necessary, I just thought it was cute.”
-Bicycle ($65.00)
“I don’t need it, but maybe sometimes it’ll help. Still, I
wouldn’t die if I stopped shopping.”
-Beanie ($35.00)
“I’ll probably never wear it. I don’t know why I bought it.”

11. Jordan Heiden
Diagonals
Professor Klinkowstein

12. Jordan Heiden
Arcs
Professor Klinkowstein

13. Jordan Heiden
Irregulars
Professor Klinkowstein

14. Jordan Heiden
Grids
Professor Klinkowstein

15. Jordan Heiden
High Key
Professor Klinkowstein

16. Jordan Heiden
Low Key
Professor Klinkowstein

17. Jordan Heiden
Monochromes
Professor Klinkowstein

18. Jordan Heiden
Neutrals
Professor Klinkowstein

19. Jordan Heiden
Color
Professor Klinkowstein

20. Jordan Heiden
Black and White
Professor Klinkowstein

21. Professor Klinkowstein
Jordan Heiden
Selected Article for Research
• http://www.stretcher.co
m/stories/01/010917c.c
fm
• http://www.mdjunction.
com/teen-shoppingoverspending
(Top reasons for
overspending)
(Overspending support
group)

22. Jordan Heiden
Social Circumstance Observed
• Teens are
overspending without
realizing it.
Professor Klinkowstein

23. Jordan Heiden
Observations
• Spends money on
unnecessary things
• Have little
understanding of
what should be spent
• Makes regretful
purchases
Professor Klinkowstein

24. Jordan Heiden
Desire
• Wants a way to easily
balance spending
Professor Klinkowstein

25. Jordan Heiden
The Safe Spender
• With a flexible and
unique spending card
and online
application, individual
spending can be
monitored by setting
limits for specific
types of purchases.
Text message alerts
can also be sent as
reminders.
Professor Klinkowstein

26. Jordan Heiden
Professor Klinkowstein
Breakdown of Proposal
•
•
•
•
Student spending card
Observable/changeable online preferences
Sets limits/caps on spending of all sorts
Sends text message warnings at certain points in
spending
• Allows for increasing and decreasing amounts
• Flexible and unique for every individual