Brandemix branding agency overview
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Brandemix is a branding, advertising, and marketing firm established in 2005. They offer end-to-end branding and marketing programs through a team of strategists, creative specialists, and digital experts. Their process involves extensive research, defining the brand identity and vision, developing strategic and creative plans, and implementing multi-channel campaigns. They provide services including branding, advertising, public relations, corporate communications, social media marketing, and employer branding.
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Brandemix branding agency overview
- 1. brandemix BRANDING ADVERTISING, MARKETING & PR CORPORATE COMMUNICATIONS DIGITAL & INTERACTIVE SOCIAL MEDIA MARKETING EMPLOYER BRANDING RECRUITMENT ADVERTISING Proud to Be a Certified WBE Brandemix 2017. All rights reserved.
- 2. FIRM OVERVIEW Since our inception in 2005, Brandemix has been building brands for companies in all industries and locations around the world. Our clients all have one thing in common – the desire to reach and influence a target audience, and create an emotional connection that leads to action. We offer clients the unique benefit of working with a blended team of strategists, brand planners, media buyers, creative specialists and digital subject matter experts. The end results are award-winning end-to-end programs that tell stories and generate interest from your target audience.
- 3. A BIT MORE ABOUT US Strategy Research Brand Architecture Brand pillars/positioning Activation BRANDING Planning, executing and monitoring specific initiatives Digital, print, video, experiential CREATIVE DEVELOPMENT IMPLEMENTATION & CAMPAIGN MANAGEMENT Tactical on-demand ad creation and global placement PR Web/Social Web Analytics/Metrics
- 4. OUR PHILOSOPHY ONE BRAND EXPERIENCE Brand Promise Brand Experience Brand Believers ADVERTISING MARKETING CORPORATE COMMUNICATIONS HUMAN RESOURCES
- 5. SOME OF OUR CLIENTS
- 7. OUR PROCESS What are you doing and why? What are you looking to do? What are you doing that works? 1. GETTING TO KNOW YOU
- 8. OUR PROCESS By definition, a brand creates an emotional connection with your target audience, and promotes the unique offerings and rewards (the value proposition) of the company. 2. DEFINE THE BRAND
- 9. BRANDEMIX RAPID-CYCLE BRANDING 9 A collaborative on-site ideation session designed to quickly build your VP, create consensus and deliver a best-in-class brand roadmap. VET INSIGHTS AND IDEAS DEFINE YOUR BRAND PLAN THE FUTURE
- 10. DELIVER THE BRAND ARCHITECTURE What You Do How You Do It How You Go To Market DIFFERENTIATORS POSITIONING STATEMENT BRAND VISION VALUE PROPOSITION
- 12. DEFINE YOUR BRAND VOICE. The Regular Guy/Gal: Humble, hard-working, and friendly The Partner: Being in a relationship with the people, work and surroundings they love The Caregiver: Protecting and caring for others The Sage: Using intelligence and analysis to understand the world The Ruler: Leading people through confidence, determination, and influence The Revolutionary: Committed to overturning what isn't working The Magician: Making things happen The Creator: Creating things of enduring value The Hero: Using expert mastery in a way that improves the world
- 13. OUR PROCESS Develop and curate stories to bring the brand to life Recommend and implement tactical and long-term strategies that reflect best practice trends
- 14. BRANDEMIX MEDIA MIX Media/Messages must disrupt audiences and their influencers and in less than 3 seconds, peak their interest, and provide a personally compelling reason to find out more about your organization. DIGITAL/SOCIAL RADIO/TV PRINT SPONSORSHIPS AND EVENTS OUT-OF-HOME INTERNAL/EXTERNAL REFERRAL OTHER OUT-OF-THE-BOX IDEAS
- 15. OUR SAMPLES
- 16. EPIC Long Island Scope of Work: Research, Branding, Naming, Identity, Employee Communications, Web Design, Development Communications Epilepsy Foundation of Long Island engaged Brandemix to help them increase awareness of their services and offerings to a broader audience. The project plan included employee focus groups, and interviews with more than 25 board members, executive leaders and consumer families. The result was a new identity, and materials which increased employee engagement, client referrals and donations from a wider audience.
- 20. Brandemix 2015. All rights reserved. CANON FINANCIAL Scope of Work: Research, Branding, Web Design, Recruitment Communications Canon Financial Services (CFS), the leasing subsidiary for Canon business equipment, felt overshadowed by its parent company, and unable to convey its unique purpose and mission to prospective customers and employees. These concerns were amplified when Canon acquired Océ, bringing in 8,000 new employees who required assimilation with CFS’s company values. Through employee focus groups, executive interviews and an employee survey, Brandemix uncovered a value proposition which closely tied to the unique vision, mission and values of the Canon subsidiary. By designing new websites (onboarding, careers) and communications and hosting internal and external activation strategies, Brandemix generated awareness and buy-in from customers, new employees and prospective talent.
- 21. 21 VIDEOS
- 25. 25 INTRANET
- 27. WE DELIVER INNOVATIVE BRANDING SOLUTIONS THAT LEVERAGE DiGITAL AND SOCIAL MEDIA FULL DESIGN AND PRODUCTION Web, collateral and support materials IN-HOUSE DIGITAL AND INTERACTIVE EXPERTISE A BUSINESS MODEL THAT OFFERS TREMENDOUS VALUE Privately owned translates to lower costs
- 28. BRANDEMIX CAPABILITIES BRANDING Brand Research Research Analysis Brand Architecture Brand Positioning Value Proposition Brand Activation Identity Design Brand Standard ADVERTISING, MARKETING & PR Market Research Strategy Development Creative Development Message Testing Ad Campaign Development Media Planning, Buying & Placement Media Relations Event Marketing & Management CORPORATE COMMUNICATIONS Benefit Communications Corporate Identity/Naming Change Management E- Learning Internal Communications Investor Relations Presentations Training Materials Training Videos Wellness Programs SOCIAL MEDIA MARKETING Content Management Fan Page Design Videos Contests Analytics Reputation Management Training EMPLOYER BRANDING Employer Brand Research Employer Research Analysis Employer Brand Architecture Employer Brand Positioning Employer Value Proposition Employer Brand Activation Employee Engagement Onboarding Programs Career Sites RECRUITMENT ADVERTISING College Recruiting Diversity Recruitment Employee Referral Programs Recruitment Videos Media Planning & Placement DIGITAL & INTERACTIVE App Development Augmented Reality Content Management Systems E-commerce Interactive Communications Mobile Marketing SEO/SEM/PPC Sweepstakes Videos Website Development Corporate Social Responsibility
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- loved the magician -- they just go do it and make the magic happen. deliver the end result. like magic. the partner. collaboration is powerful and it happens well. revolutionary for sales. we are beyond everyone else 0 it says integrity - humble hardworkig and friendly ,,, hero --- mastery in a way that improves the world. accomplished -- we are a result oriented culture. you can do a lot of things but if they don't result in something it was a waste of time. beyone hh and freind.y magician -- making things happen -- creator -- creating things of enduring value. main set of employees -- people need to work through influence - not necessarily top down. not the sage. making things happen == cassling traditional, humble personal ensocare -- techy makig things happen fits with culture -- act now speak up -- making things happen through humility hardwork and teamwork caring for other
- Brandemix understands that if one picture is worth a thousand words, one video is worth a thousand pictures.
- Brandemix will embed your branded messaging throughout all your recruitment and engagement communications.
- Brandemix will embed your branded messaging throughout all your recruitment and engagement communications.
- Brandemix event marketing programs will ensure that you create maximum awareness for your employer value proposition.
- Brandemix turns your intranet into a branded virtual community.
- Brandemix employer branding goes from the inside to the outside. We start with your employees and turn them into ambassadors of your employer branding efforts.