3. 3
About Us
Employer Branding
• Strategy
• Brand research
• EVP development
• Brand pillars/positioning
• Internal brand activation
Creative Development
• Planning, executing and monitoring specific initiatives
-digital, print, video, experiential
Implementation and Campaign Management
• Global recruitment marketing
• Tactical on-demand media planning, ad creation and global placement
• Web/Social Web
• Analytics/Metrics
5. 5
Founder and Chief Brand Officer
• Marketing, employer branding and recruitment
• Demonstrated experience defining and leveraging
employer value propositions to activate Employer Brands
• Frequent Author and Speaker on Employer Branding and
Social Recruiting
• Judge of ERE Creative Excellence Awards.
• Partners with Consumer Agencies to support joint efforts
6. 6
Our Philosophy: One Brand
BRAND PROMISE
BRAND EXPERIENCE
BRAND BELIEVERS
ADVERTISING MARKETING INTERNAL
COMMUNICATIONS
HUMAN
RESOURCES
7. 7
The Employer Brand Architecture
The Employer Brand Architecture is the result
of a thoughtful examination of the structure and
culture of your company, from vision to value
proposition.
• The employer brand vision represents the
ultimate goal of the work being done. It
serves as the foundation for four culture
pillars that define the future state, and
differentiate your organization’s culture.
• These, in turn, lead to the employer value
proposition, the internal phrase that
summarizes the work and benefits.
• This ladders up to the “roof” known as the
the employer brand positioning
statement. This is how you will position
yourselves in the market externally.
CULTURE PILLARS
POSITIONING
STATEMENT
EMPLOYER
BRAND VISION
EMPLOYER VALUE PROPOSITION
24. 24
Recruitment Marketing
• Strategic Planning / Focus Groups
• Media Planning / Ad Placement
• Direct Marketing
• Event Promotion/Scheduling
• Location Media
29. 29
BRANDING
• Brand Research
• Research Analysis
• Brand Architecture
• Brand Positioning
• Value Proposition
• Brand Activation
• Identity Design
• Brand Standard
ADVERTISING, MARKETING & PR
• Market Research
• Strategy Development
• Creative Development
• Message Testing
• Ad Campaign Development
• Media Planning, Buying & Placement
• Media Relations
• Event Marketing & Management
CORPORATE COMMUNICATIONS
• Benefit Communications
• Corporate Identity/Naming
• Change Management
• Corporate Social Responsibility
• E-Learning
• Internal Communications
• Investor Relations
• Presentations
• Training Materials
• Training Videos
• Wellness Programs
DIGITAL & INTERACTIVE
• App Development
• Augmented Reality
• Content Management Systems
• E-commerce
• Interactive Communications
• Mobile Marketing
• SEO/SEM/PPC
• Sweepstakes
• Videos
• Website Development
SOCIAL MEDIA MARKETING
• Content Management
• Fan Page Design
• Videos
• Contests
• Analytics
• Reputation Management
• Training
EMPLOYER BRANDING
• Employer Brand Research
• Employer Research Analysis
• Employer Brand Architecture
• Employer Brand Positioning
• Employer Value Proposition
• Employer Brand Activation
• Employee Engagement
• Onboarding Programs
• Career Sites
RECRUITMENT ADVERTISING
• College Recruiting
• Diversity Recruitment
• Employee Referral Programs
• Recruitment Videos
• Media Planning & Placement
Notes de l'éditeur
Event marketing for college recruitment along with the internal marketing of a rotational internist program that we helped sell to the hiring managers.
