##### Bizbarcelona >> Business model perspective when launching a start-up ##### [ English ] [ 1 hour (***) ] [ Audience: startups ] [ (***) Part of event 'EER Business Model Workshop & Coopetition' in BizBarcelona 2012 ] [ 2T 2012 ] (1) Business model concept. (2) Cases overview: Eastern Exclusives, Naturhouse, Craigslist. (3) Business model representation: Business Model SCOPE ( w/ Linkedin example ) (4) Facebook's #bizmodelSCOPE. (5) Application, methodology and benefits.

1. EER Business Model Workshop
Business model perspective when launching a start-up ( June 2012 )
Jordi Puigdellívol
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2. Business model of ...
... a young college student that … a company that has become
launched his start-up an icon in the world
in the campus where he studied. of interactive marketing.
Eastern Exclusives
Michael Bronner
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3. Business model of Eastern Exclusives
Attractive discounts
Students
Sales volume
Better imatge Eastern
Exclusives
University Stores & shops
Fee and discount
Massive distribution
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4. The business model
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5. The business model
A business model "explains" how an organization
manages to turn his vision into reality.
✔ A representation of how a company makes money.
✔ A step beyond the intuitive knowledge of our company.
✔ What are the key elements? and How they relate one another?
✔ Visual, rational, global, essential, relational, simple and formal.
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6. Business model of Naturhouse
35%
CAGR
+10 years
NON
Mature
differential
market
product
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7. Business model of Naturhouse
OFFER BENEFIT CLIENT
Dietary products Health & Wellness Middle aged
Nutrition advice Safety people,
Trust, brand Convenience especially women
Franchise and powerful brand Career Young graduates
Trust (+80 own, 11% KO) Economic peace struggling to enter
40K€ gross in 3/4y Independence the labor market
That was what really
made Naturhouse
boost performance!
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8. Business model of ...
✔ +70 countries, +700 cities
✔ + $100 millon sales
✔ +30.000 millon pv/m (7th USA)
✔ 60 millions uv/m
¡ Only 30 employees !
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9. Business model of Craigslist
✔ Pilars: simplicity, happy users, trust.
✔ Revenue: charge for ads in some cities and some
categories.
✔ Closeness, feedback and pleasant for users.
✔ Goal is NOT to maximize revenue.
✔ K.I.S.S. on operations and functionaliy.
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10. Business Model Generation
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11. Business model representation
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12. Customizing business model representation
The business model representation is just another tool, and to get the most of it,
it is key to customize its layout acording to our company's peculiarities, as well
as sector, momentum, environment, goal and needs.
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13. #bizmodelSCOPE download
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14. Linkedin's #bizmodelSCOPE download
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15. Facebook's #bizmodelSCOPE
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16. Facebook in numbers (March 2012)
✔ 901millon MAU (monthly active users)
✔ 125.000 millon connections (“friendship”).
✔ 300 million pictures uploaded daily.
✔ 3500 employee, offices in EEUU (15) and internacional (20).
✔ 70 languages.
✔ 2009: $777M revenue, $229M net income.
✔ 2010: $1974M revenue, $606M net income.
✔ 2011: $3711M revenue, $1000M net income.
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17. Facebook's #bizmodelSCOPE
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18. Facebook's #bizmodelSCOPE
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19. Facebook's #bizmodelSCOPE
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20. Facebook's #bizmodelSCOPE
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21. Facebook's #bizmodelSCOPE
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22. Facebook's #bizmodelSCOPE
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23. Facebook's #bizmodelSCOPE
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24. Facebook's #bizmodelSCOPE
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25. Facebook's #bizmodelSCOPE
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26. Dual application
INVENT RE-INVENT
✔ A business from scratch. ✔ Company and model exist.
✔ Generate, innovate, create. ✔ Refine, optimize, innovate.
✔ Entrepreneurship. ✔ Strategic management.
✔ New business unit. ✔ Innovation.
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27. Methodology ( invent / re-invent )
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28. Methodology ( invent / re-invent )
ITERATIVE !!!
Only if
RE-invent
1) Team, training and goal.
2) Current business model representation.
3) Immersion: seek information, preparation, context, etc ( individual ).
4) Incubation: analysis and wake up unconscious processes.
5) Illumination: ideas generation and alternatives ( creativity ).
6) Analysis and selection of business model alternatives ( rational ).
7) Alternatives check and hypothesis validation: chose one model.
8) Implementation, execution ( and hypothesis validation: experiments! )
9) Strategic management and innovation.
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29. Uses and benefits
Design and Communicate Analysis and Mesure and
Undestand
create and share assessment compare
Competitive
Manage Simulate React Innovate
advantage
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30. The backpack
✔ A business model describes how a company makes money.
Visual, global and rational tool.
✔ Business model mindset from minute zero, when launching a company.
✔ Visual methods and creativity are resources often forgotten:
let's foster them !
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31. k s!
h an
T
EER Business Model Workshop
Business model perspective when launching a start-up ( June 2012 )
Jordi Puigdellívol
« Mentor & Sherpa »
« Trainer & Enabler »
@jpuigdellivol