Bidboards® Electronic Billboard Bidding Platform Business Plan
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This is an old business plan I created for a bidding system that would manage several Electronic Billboards. Most of the actual Electronic Billboards can be controlled remotely, all you need to plug a Google Ad-like system to sell the air time cheaper and no to one customer, but thousands :).
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Bidboards® Electronic Billboard Bidding Platform Business Plan
- 1. Bidboards® Electronic Billboards Bidding Pla3orm Business Plan Jorge Avila 20100112v5 Proprietary and ConfidenAal
- 2. ObjecAve • Bidboards® aims to be the Google of the Electronic Displays. • We sell our displays Ame by leJng our customers bid for it. • Through our pla3orm the customer can easily create an ad, associaAng its YouTube video. • An approval process may apply to your country, in which case Bidboards® will do the paper work for you. The ad will only go live once it has the required permits.
- 3. Market • Bidboards® works in a blue ocean: – Individuals and Small Businesses can now afford to buy Billboards adverAsing – One video play is the minimum – No long-‐term contracts – Self service Campaign management – 15 seconds video blocks – 5,760 video blocks to sell per day (on each electronic billboard)!
- 4. Business Model • We sell 15 seconds video blocks through a bidding process • Cheap blocks, an easy campaign crea4on process and elimina4ng the monthly contracts allow us to increase our target market to almost “anybody” • One Electronic Billboard has 5,760 video blocks per day, meaning 172,800 blocks in a 30 days period • SeJng a starAng block price bid of 1 USD would generate a minimum of $5,760.00 USD per electronic billboard per day!, giving a minimum of $172,800.00 USD per electronic billboard in a 30 days period!.
- 5. Bidboards® Infrastructure Bidboards DataCenter Create Campaign www.bidboards.com Bidboards OnSite Streaming Server #n Bidboards Screen #n Content Approval & Permits Bidding Process 1 2 3
- 6. New Account in Bidboards® 1. Create Account Register (user or business) Add payment sources Approval Process for New Accounts might apply 2. Create Campaign Associate external video URL (YouTube/Vimeo/etc.) Or upload your video Assign a daily/monthly amount as maximum Assign a maximum amount to pay per video display Submit informaAon (Approval Process for new campaign might apply) 3. Go Live Once the campaign is correctly configured and all the required permits are granted we can Go Live! You can stop/pause your campaign at any Ame
- 7. Technological Pla3orm • Development Team: – 1 SoluAon Architect – 1 Project Manager – 1 Technical Project Leader – 4 Senior Developers – 1 QA Engineer – 2 TesAng and DocumentaAon Engineers – 2 Infrastructure Engineer • Features in First Stage: – Accounts Engine – Campaigns Engine – Payments Engine – Bidding and Scheduling Mechanism – CommunicaAons Mechanism – OnSite Streaming Server – Monitoring Engine – Management Module – User Module – Dashboard Module • First Stage Development Time: 6 Months • Required Investment: $xxx,xxx.xxUSD
- 8. Infrastructure • A minimum of one (1) Electronic Billboard – LED Screen: • X mts x X mts • Cost: $xx,xxx.xx USD – MounAng Structure, Power Supply & LED Screen InstallaAon: • Cost: $xx,xxx.xx USD – Bidboard® OnSite Streaming Server • Cost: $x,xxx.xx USD – Monthly Cost: • Monthly LocaAon Rent: $xxx.xx • Monthly Energy Cost: $xxx.xx • Monthly Internet Cost: $xxx.xx USD • Bidboards® Central Infrastructure & DataCenter – Monthly Equipment & Data Links Cost: $x,xxx.xx USD – Monthly Monitoring & Support Staff: $x,xxx.xx USD • Required Investment: $xxx,xxx.xx USD • Monthly Cost: $x,xxx.xx USD
- 9. Business Setup • Legal -‐ $xx,xxx.xx • Processes -‐ $xx,xxx.xx • Branding -‐ $xx,xxx.xx • Website -‐ $x,xxx.xx • Office Setup -‐ $xx,xxx.xx • ImplementaAon Time: xx • Required Investment: $xx,xxx.xx
- 10. Bidboards OperaAon • Sales • MarkeAng • ConAnuous Pla3orm Development • Customer Support • Monthly Cost OperaAons: $xx,xxx.xx
- 11. Total Investment • (sAll to work this slide) • Setup Investment: $xxx,xxx.xx – Technological Pla3orm $xxx,xxx.xx – 1 Electronic Billboard Setup $xxx,xxx.xx – Business Setup $xx,xxx.xx • 6 Months OperaAon Investment: $xxx,xxx.xx – 1 Electronic Billboard Monthly Cost: $x,xxx.xx – Bidboards® Central Infrastructure Cost: $x,xxx.xx – Bidboards® Monthly OperaAon Cost: $xx,xxx.xx • Total Investment for Setup & 6 Months Ops: $xxx,xxx.xx
- 12. ROI (pessimisAc) • (sAll to work this slide) • Less than a year! • With one (1) Electronic Billboard Only: – Month 1 to 6: No income due to business and technology setup. – Month 7 25% of Minimum – $xx,xxx.xx – Month 8 50% of Minimum -‐ $xx,xxx.xx – Month 9 75% of Minimum -‐ $xxx,xxx.xx – Month 10 100% of Minimum -‐ $xxx,xxx.xx – Month 11 100% of Minimum -‐ $xxx,xxx.xx – Month 12 100% of Minimum -‐ $xxx,xxx.xx • Total Income First Year: $xxx,xxx.xx • Total Investment in First Year: $xxx,xxx.xx • First Year Profit: $xxx,xxx.xx Growth plan sAll on DRAFT.
- 13. Investors Wanted • If you are interested in invesAng in Bidboards® please contact Jorge Avila at: – jorge.avila@avilaintegradores.com – twirer.com/jorgeavilam – facebook.com/jorgeavilamx – +52 (81) 8000 7870 • Thanks for your Ame!