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When history’s strongest earthquake ever to be recorded occured CHILE, 22nd of May 1960 The world heard about it  several days  later
USA, 16th of AUGUST 1977 The world found out the  day  after When Elvis died
When the Berlin Wall collapsed GERMANY, 9th of NOVEMBER 1989 The world found out  hours  later
When the World Trade Center was attacked USA, 11th of SETEMBER 2001 The world witnessed it LIVE
TURNER FOLLOWS THIS EVOLUTION WITH The world’s most trusted   news   source Kid’s   favorite content and characters The preferred   destination for  films
AND NOW LEADS INITIATIVES TO  Expand   to other existing and emerging platforms To reach The right person Anytime Anywhere With the best content
anytime THE BEST CONTENT - anywhere - for any platform
BUSINESS DEVELOPMENT MISSION:  To identify, analyze, and incubate opportunities that generate new sources of revenue for TBSLA Financial analysis Operational planning  & readiness Strategic planning Deal structuring, negotiation, execution
BUSINESS MODELS Guaranteed revenue Little upside for big successes - + Potentially high upside for the budget + Potential dilution of the long term business - Marketing  placement & exposure Per sub license fee Linear rate increase or contract extension Ad buy on Turner Nets Ad Share Revenue Fixed fee The “cable model”, guaranteed revenue + Difficult negotiation, revenue may start slow - - Upside for big successes + Performance not predictable Potentially high upside for the budget + Potential dilution of the long term business - + Generates reach in the near term, sets up future deals Incur costs without obvious economic upside -
DEALS IN PLACE ,[object Object],[object Object],iTV ,[object Object],[object Object],[object Object],[object Object],------------- ,[object Object],[object Object],[object Object],Turner Initiatives   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Partnerships MOBILE IPTV WEB TV
PLATFORMS PRODUCTS CONTENT
PLATFORMS PRODUCTS CONTENT
[object Object],WHEN THE FIRST TV SET WAS INTRODUCED,  IT WAS AN ATTRACTION BY ITSELF
WITH  TIME new technologies emerged and new forms of content were created that transformed audience behavior
COMPLIMENTARY  PLATFORMS  ALSO EVOLVED COMPUTER CELLULAR PHONE TV
AND NOW... DIGITAL CONVERGENCE  IS A REALITY   TV COMPUTADOR CELULAR
FOLLOWING THE AUDIENCE  ALL DAY LONG office way back home Mobile Device / iPod TV, VOD / iTV, Internet Internet / Mobile Device TV, VOD / iTV,  Internet Mobile Device / iPod office EVENING MORNING NIGHT home primetime  office home Industry defined by multi-platform  CONTENT PROVIDERS not TV Channels
[object Object],[object Object],[object Object],[object Object],[object Object]
PLATFORMS PRODUCTS CONTENT
Changing how people watch TV is a short-term challenge NEW DIGITAL FORMATS ARE COMPLIMENTARY AND WILL NOT REPLACE THE TELEVISION
[object Object],[object Object],[object Object],[object Object],DIFFERENT PLATFORMS REQUIRE DIFFERENT PRODUCTS Video On Demand Interactive TV Video On Demand TV COMPUTER MOBILE
INTERACTIVE TV
INTERACTIVITY VIA THE REMOTE CONTROL An excellent relationship opportunity CN Games Chat TV Votatoon VOD
NEW WAYS TO  WATCH TV   Increased attractiveness Viewer relationship  and interactivity with brand Audience in control More video options per channel
INTERACTIVE  GAMES
Overview  CN Interactive Games for NET Digital subs. Effective Date April 2007 Business Model Monthly Subscription Additional Information Pioneer service for TBSLA, and first non-traditional paid service in NET’s cable operations.  Access through interactive portal and channel 201. Interactivity banner on CN regular channel.
NEW  SPONSORSHIP  FORMS UK KOREA
MORE THAN PROVIDING GAMES  Product sales à La Carte (subscription & PPP) Creation of a new channel Content Refresh  & Product Management
OTHER  INTERACTIVE FUNCTIONS
Votatoon Serviços SMS Horóscopo FashionTV MuchMusic Truetones Spots   Chat TV Plop & Zoom Programas Interativos VOD Escolha de video clipes (SMS) SMS associado a programas “ Tu Ranking” “ Cemitério de Videos”
VIDEO ON DEMAND IPTV
video on demand   service on TV user chooses shows   and starting times pre-selected  and exclusive content
Overview  VOD through IPTV.  First commercial IPTV offering in the country. 300 hours of content from differemt providers Effective Date September 2007 Turner Content Adult Swim  Boomerang  Cartoon Network  Toonami  TNT  Woohoo  FTV Business Model Min. Guarantee  Price per Sub Additional Information Distinct Turner branded channel within service BRASIL TELECOM  VIDEON
Overview  VOD service through IPTV. Effective Date 2008 Conteúdo Turner Adult Swim  Boomerang  Cartoon Network  Infinito Toonami  TNT  Woohoo  FTV Brasil Business Model Minimum Guarantee Price per Sub Additional Information Distinct Turner branded channel within service CINE OI
VIDEO ON DEMAND FREE
Overview  Free VOD service for PCs. Início September 2007 Turner Content Adult Swim Boomerang  Cartoon Network  Infinito TNT  Woohoo  FTV Brasil Business Model Minimum Guarantee Ad Revenue Share Additional Information Large investment in online and offline communications. TERRA TV
VIDEO ON DEMAND SUBSCRIPTION
[object Object],[object Object],[object Object],[object Object],[object Object],Effective Date January 2007 Turner Content Cartoon Network Business Model Monthly subscription IG
MOBILE
We have developed a process for adapting TV content to the mobile platform Mobile Content  Rights Clearance Reprogramming Reformatting Linear programming for TV output
PERSONALIZATION INTERACTIVITY
CN MOBILE PORTFOLIO SMS Interactivity Votatoon Trivia Programming CN Web 2.0 Games Glu: 14 titles Other: 2 new titles for 2008 Personalization Catalogue (as of Jan 2008): Wallpapers  Screensavers  Select Ringtones  Voice tones  Video clips  Pacotes especiais Refresh mensal
CN MOBILE TV - Cartoon Network: Spots & Bugs Web - Cartoon Network sites:  CNMobil.com, CN 2.0, Taima.com, Playphone.com Operator Promotions COMMUNICATION
2008 Production Calendar ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],MARKETING –  ON AIR
MKTG –  WEB
MKTG -  OPERATOR
MKTG -  PREMIUMS
PERSONALIZATION Catalog Wallpapers  Screensavers  Ring tones  Voice tones  Video clips Refresh a cada 2 meses TRENDS  PORTFOLIO SMS Trivia Chat TV Horóscopo Infinito Interação com a Programação via SMS
INTEGRATORS   & CONTENT DEVELOPMENT PARTNERS NET PEOPLE: Pan regional integrator for SMS & Content OKTO: Brazil SMS services PLAYPHONE: Brazil content distribution GLU & GLOBAL FUN:  Game development and distribution partners MOVICLIPS: Southern Cone service for Content (excluding Chile)  NET PEOPLE: Northern Cone service for Content and SMS Pan regional  MZZO: For content in CHILE WAU: SMS Pan regional  and Content service for Mexico, Venezuela  MZZO: For content in CHILE  TIM WE: SMS subscription pan regional and Content (excluding Mex, Ven and Chile) NET PEOPLE: Pan regional service for SMS MOVICLIPS: Southern Cone service for Content  NET PEOPLE: Pan regional service for SMS & Content
MOBILE TV
LIVE SIMULCAST CLIP SERVICE LOOPS FULL EPISODES MOBISODES two hour weekly loops of “best of” programming re-broadcast in real-time as appears on TV 10-12 clips per day of  the leading news stories  - on demand full 23 minute episodes –  on demand 2-4 minute produced for mobile episodes –  on demand
Overview  Mobile TV service with content from a variety of providers, delivered via real-time streaming. Effective Date January 2008 Turner Content Cartoon Network Woohoo Business Model Price per Sub
Overview  Mobile TV service with content from a variety of providers, delivered via real-time streaming. Effective Date May 2008 Turner Content Cartoon Network Woohoo CNNI Fashion TV Brasil Business Model Price per Sub
Woohoo no cinema CNN Chile Digital Signage OTHER OPORTUNITIES PORTFOLIO
PLATFORMS PRODUCTS CONTENT
PLATAFORMAS DIGITAIS TV LIFESTYLE LIFESTYLE ESPORTES E ENTRETENIMENTO KIDS E ANIMAÇÕES NEWS KIDS E ANIMAÇÕES NEWS ESPORTES E ENTRETENIMENTO
canal favorito das crianças brasileiras 83% (Kiddo´s Brasil 06) canal de TV Paga de maior audiência no Brasil (IBOPE) 21 desenhos originais mais de 15 prêmios 24 horas por dia de animação distribuído globalmente 160 países 200 milhões de residências 21 idiomas sinais exclusivos Brasil México Argentina
últimas tendências moda música entretenimento  tecnologia 9 a 14 anos conteúdo inédito na tv por assinatura séries em live-action filmes videoclipes animações blocos com apresentadores  100% dublado
Animação Insólita e desvairada 18 a 34 anos Frango Robô Aqua Teen: O Esquadrão de Força Total Harvey, O Advogado O Show do Brak Os Irmãos Aventura Laboratório Submarino 2021 Mission Hill
Primeiro canal de TV de esportes de ação 12 a 35 anos Surf Skate Bodyboard Kitesurf Wakeboard BMX Base Jump Snowboard Mountain Bike Vôo Alpinismo Windsurf  Rafting
Canal para quem quer lançar tendências Cobertura dos maiores eventos de moda no mundo Programas diversificados Moda  Comportamento Celebridades Festas Fashion TV
TNT América Latina Primeiro canal Pan-Regional de filmes América Latina  Caribe Líder absoluta em audiência e alcance TV paga Público adulto
Wellness em toda a sua dimensão Programação variada para o corpo e a mente Terapias alternativas Bem-estar Viagens Documentários
Homens e mulheres de 25 a 50 anos Canal de ação com conteúdos fortes e de impacto Filmes contemporâneos e séries de sucesso Suspense Terror Ficção científica Aventuras Guerra  Policial Programação 100% dublada em português
Homens e mulheres de 18 a 35 anos Conteúdos de entretenimento alternativo Produções de Hollywood Filmes independentes Curtas-metragens Séries Música Animação  Documentários Dublada ou legendada em português
Canal 100% musical Atualidades do mundo da música Melhores vídeo clipes Shows Entrevistas Documentários
CNN Internacional Rede de notícias 24 horas Maior credibilidade no mundo Presente em mais de 149 milhões de domicílios 2 bilhões de pessoas Alcance global mais de 200 países e territórios Redes e serviços exclusivos 36 agências de notícias 900 afiliadas
Noticias de última hora Atualidades Negócios  Esportes  Tendências A rede número 1 de notícias na América Latina Audiência valiosa, culta, instruída, de alto poder aquisitivo Mais de 20 milhões de lares no continente americano Equipe de renomados apresentadores e jornalistas conhecidos na região
 
Evolve  communication Reach  more people  Build  new businesses
TURNER UNDERSTANDS the emerging platforms the emerging formats ... and now offers...
anytime THE BEST CONTENT - anywhere - any platform
 

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Turner Business Development

  • 1.  
  • 2. When history’s strongest earthquake ever to be recorded occured CHILE, 22nd of May 1960 The world heard about it several days later
  • 3. USA, 16th of AUGUST 1977 The world found out the day after When Elvis died
  • 4. When the Berlin Wall collapsed GERMANY, 9th of NOVEMBER 1989 The world found out hours later
  • 5. When the World Trade Center was attacked USA, 11th of SETEMBER 2001 The world witnessed it LIVE
  • 6. TURNER FOLLOWS THIS EVOLUTION WITH The world’s most trusted news source Kid’s favorite content and characters The preferred destination for films
  • 7. AND NOW LEADS INITIATIVES TO Expand to other existing and emerging platforms To reach The right person Anytime Anywhere With the best content
  • 8. anytime THE BEST CONTENT - anywhere - for any platform
  • 9. BUSINESS DEVELOPMENT MISSION: To identify, analyze, and incubate opportunities that generate new sources of revenue for TBSLA Financial analysis Operational planning & readiness Strategic planning Deal structuring, negotiation, execution
  • 10. BUSINESS MODELS Guaranteed revenue Little upside for big successes - + Potentially high upside for the budget + Potential dilution of the long term business - Marketing placement & exposure Per sub license fee Linear rate increase or contract extension Ad buy on Turner Nets Ad Share Revenue Fixed fee The “cable model”, guaranteed revenue + Difficult negotiation, revenue may start slow - - Upside for big successes + Performance not predictable Potentially high upside for the budget + Potential dilution of the long term business - + Generates reach in the near term, sets up future deals Incur costs without obvious economic upside -
  • 11.
  • 14.
  • 15. WITH TIME new technologies emerged and new forms of content were created that transformed audience behavior
  • 16. COMPLIMENTARY PLATFORMS ALSO EVOLVED COMPUTER CELLULAR PHONE TV
  • 17. AND NOW... DIGITAL CONVERGENCE IS A REALITY TV COMPUTADOR CELULAR
  • 18. FOLLOWING THE AUDIENCE ALL DAY LONG office way back home Mobile Device / iPod TV, VOD / iTV, Internet Internet / Mobile Device TV, VOD / iTV, Internet Mobile Device / iPod office EVENING MORNING NIGHT home primetime office home Industry defined by multi-platform CONTENT PROVIDERS not TV Channels
  • 19.
  • 21. Changing how people watch TV is a short-term challenge NEW DIGITAL FORMATS ARE COMPLIMENTARY AND WILL NOT REPLACE THE TELEVISION
  • 22.
  • 24. INTERACTIVITY VIA THE REMOTE CONTROL An excellent relationship opportunity CN Games Chat TV Votatoon VOD
  • 25. NEW WAYS TO WATCH TV Increased attractiveness Viewer relationship and interactivity with brand Audience in control More video options per channel
  • 27. Overview CN Interactive Games for NET Digital subs. Effective Date April 2007 Business Model Monthly Subscription Additional Information Pioneer service for TBSLA, and first non-traditional paid service in NET’s cable operations. Access through interactive portal and channel 201. Interactivity banner on CN regular channel.
  • 28. NEW SPONSORSHIP FORMS UK KOREA
  • 29. MORE THAN PROVIDING GAMES Product sales à La Carte (subscription & PPP) Creation of a new channel Content Refresh & Product Management
  • 30. OTHER INTERACTIVE FUNCTIONS
  • 31. Votatoon Serviços SMS Horóscopo FashionTV MuchMusic Truetones Spots Chat TV Plop & Zoom Programas Interativos VOD Escolha de video clipes (SMS) SMS associado a programas “ Tu Ranking” “ Cemitério de Videos”
  • 33. video on demand service on TV user chooses shows and starting times pre-selected and exclusive content
  • 34. Overview VOD through IPTV. First commercial IPTV offering in the country. 300 hours of content from differemt providers Effective Date September 2007 Turner Content Adult Swim Boomerang Cartoon Network Toonami TNT Woohoo FTV Business Model Min. Guarantee Price per Sub Additional Information Distinct Turner branded channel within service BRASIL TELECOM VIDEON
  • 35. Overview VOD service through IPTV. Effective Date 2008 Conteúdo Turner Adult Swim Boomerang Cartoon Network Infinito Toonami TNT Woohoo FTV Brasil Business Model Minimum Guarantee Price per Sub Additional Information Distinct Turner branded channel within service CINE OI
  • 37. Overview Free VOD service for PCs. Início September 2007 Turner Content Adult Swim Boomerang Cartoon Network Infinito TNT Woohoo FTV Brasil Business Model Minimum Guarantee Ad Revenue Share Additional Information Large investment in online and offline communications. TERRA TV
  • 38. VIDEO ON DEMAND SUBSCRIPTION
  • 39.
  • 41. We have developed a process for adapting TV content to the mobile platform Mobile Content Rights Clearance Reprogramming Reformatting Linear programming for TV output
  • 43. CN MOBILE PORTFOLIO SMS Interactivity Votatoon Trivia Programming CN Web 2.0 Games Glu: 14 titles Other: 2 new titles for 2008 Personalization Catalogue (as of Jan 2008): Wallpapers Screensavers Select Ringtones Voice tones Video clips Pacotes especiais Refresh mensal
  • 44. CN MOBILE TV - Cartoon Network: Spots & Bugs Web - Cartoon Network sites: CNMobil.com, CN 2.0, Taima.com, Playphone.com Operator Promotions COMMUNICATION
  • 45.
  • 46. MKTG – WEB
  • 47. MKTG - OPERATOR
  • 48. MKTG - PREMIUMS
  • 49. PERSONALIZATION Catalog Wallpapers Screensavers Ring tones Voice tones Video clips Refresh a cada 2 meses TRENDS PORTFOLIO SMS Trivia Chat TV Horóscopo Infinito Interação com a Programação via SMS
  • 50. INTEGRATORS & CONTENT DEVELOPMENT PARTNERS NET PEOPLE: Pan regional integrator for SMS & Content OKTO: Brazil SMS services PLAYPHONE: Brazil content distribution GLU & GLOBAL FUN: Game development and distribution partners MOVICLIPS: Southern Cone service for Content (excluding Chile) NET PEOPLE: Northern Cone service for Content and SMS Pan regional MZZO: For content in CHILE WAU: SMS Pan regional and Content service for Mexico, Venezuela MZZO: For content in CHILE TIM WE: SMS subscription pan regional and Content (excluding Mex, Ven and Chile) NET PEOPLE: Pan regional service for SMS MOVICLIPS: Southern Cone service for Content NET PEOPLE: Pan regional service for SMS & Content
  • 52. LIVE SIMULCAST CLIP SERVICE LOOPS FULL EPISODES MOBISODES two hour weekly loops of “best of” programming re-broadcast in real-time as appears on TV 10-12 clips per day of the leading news stories - on demand full 23 minute episodes – on demand 2-4 minute produced for mobile episodes – on demand
  • 53. Overview Mobile TV service with content from a variety of providers, delivered via real-time streaming. Effective Date January 2008 Turner Content Cartoon Network Woohoo Business Model Price per Sub
  • 54. Overview Mobile TV service with content from a variety of providers, delivered via real-time streaming. Effective Date May 2008 Turner Content Cartoon Network Woohoo CNNI Fashion TV Brasil Business Model Price per Sub
  • 55. Woohoo no cinema CNN Chile Digital Signage OTHER OPORTUNITIES PORTFOLIO
  • 57. PLATAFORMAS DIGITAIS TV LIFESTYLE LIFESTYLE ESPORTES E ENTRETENIMENTO KIDS E ANIMAÇÕES NEWS KIDS E ANIMAÇÕES NEWS ESPORTES E ENTRETENIMENTO
  • 58. canal favorito das crianças brasileiras 83% (Kiddo´s Brasil 06) canal de TV Paga de maior audiência no Brasil (IBOPE) 21 desenhos originais mais de 15 prêmios 24 horas por dia de animação distribuído globalmente 160 países 200 milhões de residências 21 idiomas sinais exclusivos Brasil México Argentina
  • 59. últimas tendências moda música entretenimento tecnologia 9 a 14 anos conteúdo inédito na tv por assinatura séries em live-action filmes videoclipes animações blocos com apresentadores 100% dublado
  • 60. Animação Insólita e desvairada 18 a 34 anos Frango Robô Aqua Teen: O Esquadrão de Força Total Harvey, O Advogado O Show do Brak Os Irmãos Aventura Laboratório Submarino 2021 Mission Hill
  • 61. Primeiro canal de TV de esportes de ação 12 a 35 anos Surf Skate Bodyboard Kitesurf Wakeboard BMX Base Jump Snowboard Mountain Bike Vôo Alpinismo Windsurf Rafting
  • 62. Canal para quem quer lançar tendências Cobertura dos maiores eventos de moda no mundo Programas diversificados Moda Comportamento Celebridades Festas Fashion TV
  • 63. TNT América Latina Primeiro canal Pan-Regional de filmes América Latina Caribe Líder absoluta em audiência e alcance TV paga Público adulto
  • 64. Wellness em toda a sua dimensão Programação variada para o corpo e a mente Terapias alternativas Bem-estar Viagens Documentários
  • 65. Homens e mulheres de 25 a 50 anos Canal de ação com conteúdos fortes e de impacto Filmes contemporâneos e séries de sucesso Suspense Terror Ficção científica Aventuras Guerra Policial Programação 100% dublada em português
  • 66. Homens e mulheres de 18 a 35 anos Conteúdos de entretenimento alternativo Produções de Hollywood Filmes independentes Curtas-metragens Séries Música Animação Documentários Dublada ou legendada em português
  • 67. Canal 100% musical Atualidades do mundo da música Melhores vídeo clipes Shows Entrevistas Documentários
  • 68. CNN Internacional Rede de notícias 24 horas Maior credibilidade no mundo Presente em mais de 149 milhões de domicílios 2 bilhões de pessoas Alcance global mais de 200 países e territórios Redes e serviços exclusivos 36 agências de notícias 900 afiliadas
  • 69. Noticias de última hora Atualidades Negócios Esportes Tendências A rede número 1 de notícias na América Latina Audiência valiosa, culta, instruída, de alto poder aquisitivo Mais de 20 milhões de lares no continente americano Equipe de renomados apresentadores e jornalistas conhecidos na região
  • 70.  
  • 71. Evolve communication Reach more people Build new businesses
  • 72. TURNER UNDERSTANDS the emerging platforms the emerging formats ... and now offers...
  • 73. anytime THE BEST CONTENT - anywhere - any platform
  • 74.