We are connected to people for 24 hours through the mobile Internet. Our life style is dramatically changing in the way we used to do online: web2.0. So, web2.0's concept and innovation prevails in our life bringing LIFE2.0.
25. Sharing Economy
“An economic model based on
providing access to goods and services
rather than their outright ownership.”
http://www.psfk.com/2012/12/sharing-economy-branding-challenge.html
26. Sharing Economy
Price
Demand Supply
Supply
Consumer’s
+
P1
benefit Share
P2
Producer’s
benefit
Q1 Q2
Quantity
Not Measurable by the Traditional Economy
27. Sharing Economy & Sustainability
Money
Y
Technology
Environment Society
Idle Capacity
28. 1.02.0
LIFE
Me e
M
Analog Digital Natives
Ownership Access & Sharing
Money Self-Esteem & Social Value